DECA pt 2

Which of the following is an example of a salesperson describing a product's construction and materials

"Because the manufacturer uses high-grade materials to produce this item, its quality is superior."

Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility:

A pharmaceutical company sells a common lifesaving drug at extremely high prices in specific geographical regions

For which of the following can a sales forecast predict sales:

A specific geographic area

Which area of promotion will pricing affect?

Advertising budget

During the first year that Rick owned his new car, the vehicle seemed to spend more time in the repair shop than it did on the road. Rick contacted the auto manufacturer and demanded his money back because the car seemed to be defective, but the manufacturer refused. A member of the Better Business Bureau agreed to act as an impartial third party in the dispute. The BBB member studied the facts of the case, determined that the car was indeed defective, and decided how much money the carmaker would be required to refund to Rick. This is an example of

Arbitration

Which advertising medium offers the advantage of locating the promotional message near the point of purchase?

Billboards

Which of the following is a true statement about the benefit of having a safe workplace:

Bodily injuries are decreased

One reason it is important for marketing professionals to follow ethical standards is to

Build positive relationships with other individuals and businesses

Which of the following is a reason why the ethical and legal issues involved in selling activities are extremely important:

Buyers avoid doing business with unethical salespeople

Which of the following quality-control methods improves quality by saving time and allowing potential problems to be caught earlier in the product design and development process:

Concurrent engineering

Jason is an IT professional for his company, and one of his responsibilities involves the maintenance of the office's copy machines. One of the company's old copiers is due for a replacement in a few weeks. What should Jason do to ensure that any sensitive information stored on the copier is protected?

Contact the copier's manufacturer, dealer, or servicer to learn about options for removing or overwriting the copier's hard drive.

A restaurant wants to develop new menu items that will appeal to its customers. A server mentions that many customers have asked for gluten-free meals, so the restaurant decides to try out a few new gluten-free menu items. What method of idea generation did the restaurant use?

Customers

The purpose of a company's operations function is to manage its

Day-to-day activities

Dmitri is building a new website. Which of the following does he need to register to obtain a web address for his new site

Domain name

Which of the following is a way in which technology has changed the way businesses operate:

Employees are sometimes able to do their work from home

The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of

Factual information

A government enacts a law requiring all businesses to allow each employee a 15-minute break every four hours. This is an example of a law addressing an employee's right to

Fair treatment

Which of the following is an internal factor that affects a business's selling policies

Financial resources

A basic reason for the formation of a trade association is to

Find solutions for common problems

What synectics technique compares a problem with something else that is unrelated?

Forced analogies

Which of the following statements is true regarding the regulation of promotional activities:

Governmental restrictions in regard to promotional activities vary by country.

One of the benefits of setting goals that will help you in your relationships with others is that setting goals

Helps you understand yourself

One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by

Improving performance

Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract?

Inputs.

Most marketers cannot expect to maintain their profit rates unless they

Introduce new products from time to time

When developing a computer-based presentation, it is important that each slide contain

Key points

The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n)

Leading question.

An important public relations activity in business involves giving public relations advice to

Management.

Which marketing function helps businesses answer questions like, "Who are our customers?" and "Where are they located?

Marketing-information management

Which of the following should you do when preparing your letter of application:

Mention any mutual contacts you have

Coca-Cola, General Mills, and Pillsbury are examples of __________ brands.

National

Before selecting the right people to work on a project, it is important to identify the

Needed skills

The set of computer programs that manages the hardware and software of a computer is the

Operating system

What is an indirect, mechanical-observation data-collection method that a business can use to obtain accurate information about the specific types of products that its customers are buying?

Point-of-sale scanners.

Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use __________ techniques.

Product-bundling

Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?

Product.

A project is officially authorized to begin by the

Project charter

After Dana helped her customer select a sweater, she asked her how she would like to pay for it. This is an example of what phase of the selling process?

Reaching closure

What information could a salesperson obtain by examining a product?

Texture

When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and

Vertical staff members

Which of the following examples depicts an advantage of using digital advertising:

Viewers must interact with a video ad before continuing to a website.

Which of the following helps in the interpretation of mined data:

Visual representation

Rhonda is doing research for a paper in her business class. She should use sources tha

Were written by authors who are reputable

What does a business's customers recommending the business to their friends exemplify?

Word-of-mouth communication

Which of the following is a common consequence for violating rules of conduct:

Written warning

Would a successful business ever change its marketing strategy?

Yes, changes in the marketplace require changes in marketing strategy.

A department store sells clothing from brands like Levi's, but it also sells its own private brands of clothing, also known as __________ brands.

distributor

What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening

promotion

Businesses need to identify their markets in order to

reach goals and satisfy customers.

Why do businesses want to meet quality standards?

reduce costs