DECA Study Test

Governments that have passed "do not call" laws are restricting promotional activities related to A. direct mail B. contests C. internet downloads D. telemarketing

d

Which of the following is often a factor that a business considers when evaluating a vendor's performance: A. business plan B. order accuracy C. invoice number D. accounting methods

B

Which of the following levels of managers spend most of their time staffing, directing, and controlling the day-to-day activities of the business: A. mid-level B. first-line C. executive D. regional

B

Which of the following situations is an example of a public-relations activity: A. Evan coordinated an upcoming sales promotion with eh company's purchasing manager B. Jana prepares a press release about her firms new licensing agreement with a large company C. Colleen telephones a prospective customer to try to schedule a product demonstration D. Eli reviews a report to determine which clients have overdue payments due on their accounts

B

Why is it important for a business to clearly communicate its budget to employees? A. so employees know when they should work overtime B. so employees are aware of their effect on the business's profits C. because the business is legally required to disclose financial information D. because employees need to know when they need to adjust the budget

B

what does a businessperson need to do when preparing for an upcoming negotiation? A. develop a strategy that avoids conflict. B. Analyze the other person's position C. embrace an all or nothing attitude D. adopt an aggressive negotiating style

B

An electronic data interchange (EDI) system facilitates a company's ability to A. test product quality B. improve product durability C. manage product availability D. develop new products

C

As an employee of Simpson and Associates, Kevin performs a variety of activities each day, sets his own work pace, and has the authority to make many business decisions. Kevin's job involves __________ scope and __________ depth. A. low, high B. high low, C. high, high D. low, low

C

During which phase of a product's life cycle do its profit margins tend to narrow? A. introduction B. declining C. maturity D. growth

C

Ethan is a human resources manager who is attending a job fair to discuss employment opportunities with job-fair attendees. This is an example of a __________ activity A. sales-promotion B. training C. recruiting D. compliance

C

Ingrid is able to access information from her desktop publishing software, word-processing software, and spreadsheet software at the same time on her personal computer. This is an example of an operating system with ___________ capabilities. A. multiprocessing B. multi-user C. multitasking D. multireading

C

One way to demonstrate active listening is by A. focusing your attention on distractions B. interrupting the speaker to ask questions C. taking steps to minimize barriers D. concentrating only on the points you want to hear

C

Size, weight, condition, and quality are often factors that government agencies consider when they A. enforce safety policies B. establish cost standards C. assign product grades D. review inventory systems

C

Slotting allowances are an ethical issue that businesses must consider because these types of fees can A. increase customer's choices B. encourage high tariffs C. discourage innovation D. decrease channel reliability

C

Sophie is developing the promotional plan for her company, and is working on the section of the plan that involves forecasting the expenses associated with various promotional activities. What component of the promotional plan is Sophie working on/ A. strategy B. executive summary C. budget D. situation analysis

C

To reduce the risk of bribery in selling situations, it is a good idea for businesses to develop A. diversity training manuals B. promotional budgets C. entertainment guidelines D. product delivery policies

C

What element of the marketing mix involves considerations such as the types of brands that the business carries and the types of support services the business offers? A. place B. price C. product D. promotion

C

What is a business communicating when it positions a product by emphasizing the unique attributes of that product in relation to similar products marketed by competitors? A. Time utility B. touch points C. competitive advantage D. superior quality

C

What is a negative consequence to a business that engages in the unethical practice of price gouging? A. excessive profits B. high sales C. poor image D. weak competition

C

What is the advantage to a business that installs external surveillance cameras in prominent locations around its property? A. eliminates the need to install alarms B. reduces the risk of extortion C. discourages attempted burglaries D. prevents armed robberies

C

What should the first section of an executive summary contain? A. a letter of authorization B. a letter of recommended course of action C. a statement of the report's purpose D. an acknowledgement of the report's sponsors

C

When evaluating the wording of a survey, the editor should make sure that each question contains A. clear, technical terms B. impressive but vague language C. simple words without jargon D. vocabulary with dual meanings

C

Which of the following is a device that helps ensure that direct-observation research is collected in neutral way: A. fax machine B. global-orientation system C. video camera D. computer-disk player

C

Which of the following is an external threat that a company might identify while conducting a situation analysis: A. increasing GDP B. falling interest rates C. rising inflation rate D. declining unemployment

C

Which of the following questions does a well-written marketing-research brief answer: A. can we effectively enter a new market? B. why are sales decreasing? C. what is the purpose of the research? D. did we achieve the desired outcome?

C

Which of the following research methods is an appropriate way to gather marketing information when quick responsiveness and low costs are important issues: A. face-to-face interviews B. test marketing C. internet survey D. field experiement

C

Which of the following situations is an example of SUGGING: A. a salesperson offers a customer the opportunity to try an expensive product free of charge B. a telemarketer asks a customer is she/he know anyone who would want to buy a certain product. C. a marketer tells a customer that she/he is conducting research, and then begins a sales pitch. D. A business promotes a product by sending samples to its customers without authorization

C

A critical aspect of financial planning involves A. saving money for unexpected situations B. obtaining several credit cards C. investing money in high-risk securities D. setting broad financial goals

A

A good indication that you may be making an unethical choice is if you A. make excuses to justify your behavior B. attempt to be objective C. maintain confidential information d. disagree with the rules

A

A government establishes an organization that monitors and ensures that businesses are complying with advertising laws. This organization is an example of a A. regulatory agency B. lobbying group C. legislative body D. watchdog corporation

A

A primary advantage to businesses using direct marketing to promote their goods and services is that the messages A. are sent to those who are mostly likely to buy B. enhance the business's credibility C. are relatively inexpensive to produce D. provide customers with direct access to knowledgeable salespeople

A

An important aspect of a business's production efforts is A. obtaining the necessary resources B. scheduling a sales promotion C. identifying financing options D. developing compensation policies

A

Before you analyze the available information to solve a problem, it is important to A. identify and check your assumptions B. brainstorm possible solutions C. determine the best solution from several alternatives D. ask for input from your peers

A

Consumers may be promoted to increase their spending when A. the government implements expansionary monetary policies B. unemployment rates steadily increase over an extended period of time C. businesses purchase fewer raw materials D. their confidence levels in the health of the economy decline

A

How can a business communicate a print advertisement's message to its audience in an appealing way? A. coordinate the advertisement's elements B. focus more on the text and less on graphics C. use testimonials from celebrities in the news D. select a variety of bold fonts and unrelated graphics

A

It is often best for a business to use an exclusive distribution pattern when it A. needs to maintain tight control over a product B. prefers to have its intermediaries promote the product C. chooses to eliminate intermediaries D. wants the product to be available in all possible locations

A

JIB Corporation's research and development team examined the company's top-selling item and determined ways to improve it. JIB generated these product ideas in relation to A. product modification B. competitors' products C. customers' suggestions D. product placement

A

Kelsey's work decides that the best way to approach a situation is to have each member focus on different aspects of the issue, such as fact finding, positives, negatives, and emotions. what creative-thinking technique is the work team using? A. Six Thinking Hats B. brainstorming C. mind mapping D. unconscious problem solving

A

Sasha has just received a fax order from a customer. The customer has requested six each of a certain product, but has not indicated the desired color. What can Sasha do to make sure that the customer receives the desired product? A. contact the customer and ask him/her what color she/he wants B. select the color based on the most available in stock C. have the warehouse staff ship one in each color D. e-mail the customer and advise him/her that the order is incomplete

A

The most appropriate way for the High-Tech Computer company to communicate information about its new line of computers at a trade show is by A. holding product demonstrations B. sending direct mail C. placing billboard advertisements D. developing a contest

A

What entertaining form of Internet promotion involves animations that float across the computer screen and move back to their original space? A. media-rich advertising B. blogs C. interstitials D. banner ads

A

What is a potential benefit to an employee who demonstrates initiative on the job? A. more advanced opportunities B. fewer performance reviews C. decreased job responsibilities D. increased emotional intelligence

A

When a salesperson first begins to establish a relationship with a customer, she/he should focus on A. putting the customer at ease B. describing the product's benefits C. asking the customer for the sale d. recommending complementary items

A

When developing a sampling plan for a marketing-research project, a business must first determine A. the size of the group it intends to survey B. the validity of the information C. how the researchers should code the responses D. how to predict the sample group's responses

A

When participating in a project-status meeting, it is important for a participant to A. be prepared to provide an update B. monopolize the conversation C. provide information about new company policies D. take notes for the group

A

Which of the following are characteristics of effective business information: A. usable, accurate, and retrievable B. current, simple, and accessible C. applicable, historical, and complete D, organized, complex, and superficial

A

Which of the following communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders: A. newsletters, annual reports, and the company's web site B. press releases, online social networks, and print advertisements C. news conferences, consumer blogs, and employee manuals D. policy manuals, commercials, and sponsorships

A

Which of the following data-collection methods obtains product information during the point-of-purchase process: A. volume-tracking scanner B. photographic scanner C. e-mail survey D. statistical survey

A

Which of the following in a situation in which horizontal conflict may occur among channel members A. scrambled merchandising B. chargebacks C. direct selling D. franchisor restrictions on franchisees

A

Which of the following is an example of a public-relations activity that involves communicating with an internal audience: A. developing an employee newsletter B. holding a weekly press conference C. distributing a press release D. making a donation to charity

A

Which of the following is an example of a secondary source of data that a business con obtain internally A. sales report B. trade journal C. government web site D. magazine article

A

Which of the following is an example of a team leader using a positive incentive to motivate his/her team members: A. Ali told the team that everyone could take the afternoon off if the project was completed on time B. Kate rudely told her team members. "Since the two of you can't do this right, I'll just do it myself." C. Karl said, "If this project isn't done on time, we're all going to receive bad performance reviews." D. To ease the tension in the group, Calvin told a joke, which made all the team members laugh

A

Which of the following is an important aspect of a business's operations function: A. establishing efficient processes B. locating potential customers C. providing access to information D. hiring qualified employees

A

Which of the following situations best demonstrates why businesses should retain their records: A. a business is planning to sell out to another company B. a business is planning to send anniversary cards to employees on the date of their employment C. a business is planning to send press releases to the local newspaper D. a business is planning to use webinars for employee training

A

Which of the following statements is true about the timeliness of research information: A. a company that uses out-of-date research data may make poor business decisions B. timely information is usually relevant to the problem or situation at hand C. timely information that is obtained from online sources is usually accurate D. older information that is obtained from secondary sources lacks credibility

A

Which of the following statements is true about the use of computer-coded frequent-shopper cards: A. cardholders receive better discounts on certain products than non-cardholders B. non card-holders pay service fees to obtain the lower prices that cardholders pay C. non-cardholders receive reward points rather than price discounts D. frequent-shopper cards serve as incentives to buy from other businesses

A

what is the first thing you need to do when you want to persuade others to take a certain course of action A. understand your audience B. state your case C. express a need or want D. communicate clearly

A

Which of the following is a legal factor that may affect business environment: A. market trends B. wage regulations C. international tensions D. interest rates

B

A business can enhance its customer-service levels after the sales transaction has occurred by A. arranging financing and suggestion selling B. offering training programs and providing technical support C. providing product information and generating referrals D. checking inventory status and advertising product specials

B

A primary reason that businesses expand their operations in foreign countries is to A. eliminate tax obligations B. increase revenues C. condense their marker shares D. promote environment issues

B

A retailer advertises discounted prices for certain items in a local newspaper and deliberately does not change the prices of the items in its computer system during the sale. As a result, customers were charged the original prices at the point of sale. This deceptive pricing practice is called A. price discrimination B. scanner fraud C. collusion D. dumping

B

An appartment building is an example of a(n) ___________ investment. A. lending B. ownership C. realistic D. domestic

B

Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Withing six weeks, Ben received a $50 check from the telephone manufacturer. What type of sales-promotion technique was used? A. coupon B. rebate C. sweepstakes D. warrenty

B

During lunch in the company's cafeteria, McKenzie overheard her coworker, Abby tell Kyle that she has a job interview with another firm next week. To respect Abby's privacy, McKenzie should A. drop vague hints to her supervisor that Abby is unhappy and looking for another job B. keep the information to herself and not say anything to anyone C. promise Kyle that she will not tell anyone about his conversation with Abby D. tell Abby that she overheard the conversation, and assure Abby that her secret is safe

B

Effective not-taking involves summarizing key concepts in ways that A. reflect proper punctuation and grammar B. are meaningful to the note-taker C. make sense to the speaker D. include personal opinion and bias

B

In relation to career success, it is important for individuals to assess their strengths and weaknesses so they can A. change their personalities B. apply their talents where they are best used C. improve their relationships with friends D. eliminate conflict

B

In the past several years, Jenny noticed that many younger people have moved from her town to larger cities and that a large segment of the towns citizens are reaching retirement age. Jenny realized a need for a variety of home-health care services for the town's senior citizens. What factor presented Jenny with this product opportunity. A. Personal attitudes B. demographic changes C. geographic limitations D. economic resources

B

Jason is a salesperson who has just landed an appointment with a prospective client who has the potential to provide Jason's company with a lot of business. Jason wants to make sure he is well prepared for his meeting and presentation, so he decides that he needs to obtain information about the client. How can Jason quickly and effectively use technology to learn about the prospective client's business? A. Telephone the prospective client's vendors B. review the prospective client's web site C. access the prospective client's intranet D. send e-mail inquirer to the prospective client's employees

B

Julianne is going to be a chamber-of-commerce luncheon where she will meet several important business leaders in her short community. What is the most appropriate clothing for Julianne to wear? A. colorful blouse, short skirt, and sandals B. dark pantsuit, blouse, and low-heel shoes C. casual pants, long-sleeve t-shirt, and athletic shorts D. black, sequin dress; short jacket; and high-heel shoes

B

Kevin is a salesperson for the Branson Company. A customer asks Kevin for specific warranty information about a new product that Branson recently started selling. Which of the following is the quickest, most reliable source for Kevin to use to obtain the desired information: A. customers who already own the product B. the manufacturer's product literature C. Branson's newspaper advertisement D. the display model of the product

B

What type of unethical advertising is being used when a television commercial convinces consumers that they can avoid serious illness by using a particular product? A. stereotyping B.fear-based C. gender bias D. puffery

B

When positioning its corporate brand, it is important for a company to evaluate its competitors so it can determine A. profit margins B. points of difference C. managerial styles D. support services

B

Which of the following are touch points that a successful company often uses to communicate its corporate brand to its target market: A. employees, sales staff, and compensation policies B. company web site, sales calls, and trade shows C. trade shows, sales reports, and employees D. sales calls, company web site, and marketing audits

B

A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18 to 34 years old. The business is segmenting the market based on the basis of A. geographics B. psychographics C. demographics D. behavior

C

A primary factor that a business considers when deciding to participate in a trade show is the A. business's inventory levels B. businesses's operating policies C. number of expected visitors D. cost of the concessions

C

According to Maslow's Hierarchy of Needs Theory, buying behavior that involves the acquisition of goods and services to elevate a person's status or recognition are __________ needs A. self-actualization B. physiological C. esteem D. safety

C

After The IWP Company receives online orders from its customers, it quickly replies to all of its customers with the following e-mail message: "Thank you for your order. It will be processes within the next 48 hours." The e-mail function that generates these types of messages is called a(n) A. mechanical reaction B. instant message C. autoresponder D. timed reply

C

A business should strive to keep its cash conversion cycle as short as possible so it A. has fewer liquid assets B. can earn dividends C. can increase its profit margin D. has cash available

D

A business's selling policies are beneficial to customers when they A.maximize profitability and achieve sales goals B. restrict the salesperson's selling activities C. provide customers with limited credit options D. ensure that all customers are treated fairly

D

A jurisdiction's judicial system strives to treat all parties fairly by A. developing contracts B. implementing flexible laws C. interrogating witnesses D. following legal procedure

D

A pharmaceutical company fails to warn the public about the possible side effects associated with a new medication. This is an example of a business violating selling regulations through A. branding B. exaggeration C. misrepresentation D. exclusivity

D

An important aspect of fulfilling a company's brand promise is to A. develop different trade characters for different marker segments B. change the company's slogan on a regular basis C. establish different policies for different types of customers D. use touch points to create positive customer experiences

D

Because the Hubert Company is not sure how to define its marketing problem, it should begin examining the issue by A. gathering primary marketing data B. selecting a survey format C. analyzing the sampling error D. conducting exploratory research

D

Chadwell's Toy Palace is planning a "buy one, ger one free" sale for some popular toys. what will the store need to do to ensure that there are enough products available to meet the changing demand? A. send copies of the promotional literature to the store's vendors B. hire additional warehouse staff for the duration of the sale C. change the distribution strategy from selective to intensive d. purchase higher quantities of the sale items in a timely manner

D

Maria is developing her marketing plan for her small, but growing, business. She notes that one of the advantaged of her company is that her staff is highly creative and flexible; however, a primary limitation that she faces is that she does not have sufficient financial resources to expand her product line. In which component of the marketing plan would Maria place this information? A. financial statement B. promotional plan C. marketing mix D. SWOT analysis

D

Office supplies, computers, steel, and signature are examples of ___________ resources that might be needed for projects A. perishable B. support C. donated D. tangible

D

The Fragrantly Yours Flower Shop determined that it sells between 35 and 50 dozen red roses each week. What measure is the flower shop using to analyze product sales? A. mode B. average C. median D. range

D

The primary advantage to businesses using electronic data interchange (EDI) systems in the channel management function is that the systems A. ensure that product quality standards are achieved B. provide buyers with a greater selection of goods and services C. allow sellers to track the transportation route of orders D. streamline communication between buyers and sellers

D

To obtain experience and satisfy graduation requirements, The XYZ University arranged for Desmond to work for a local business in his specific field of study during one semester of the school year. How did Desmond obtain work experience? A. temporary employment B. volunteer work C. mentorship D. internship

D

To take advantage of work-related networking opportunities, a businessperson might benefit by A. planning a meeting with a sales trainer B. participating in an online social network C. developing a creative resume and cover letter D. joining a professional organization

D

What component is important to include in all types of inquiry letters A. attention-getting title B. personal qualifications C. project specifications D. contact information

D

What is an advantage of product bundling to a business? A. the business is less likely to experience cash-flow problems B. customers are usually satisfied with the quality of all the bundled items C. The business usually increases its profit margins by offering deep discounts D. Customers are less likely to buy the individual items from competitors later

D

What marketing function directly affects how well a product will sell and the amount of money the business will make? A. channel management B. promotion C. product/service management D. pricing

D

What type of software program allows a business employee and a customer to communicate in real time from a computer by typing text? A. call tracking B. database C. procurement D. instant messaging

D

When Elliot was tabulating marketing research data, he transposed some numbers as he was converting raw data into numerical values. What type of error occurred? A. response B. measurement C. sampling D. recording

D

Which of the falling is a primary advantage of conducting a focus group to obtain marketing information: A. moderator objectivity B. cost effectiveness C. limited preparation D. discussion relevance

D

Which of the following best describes the goal of amplified word-of-mouth: A. improving the quality of goods and services the business offers B. encouraging customers to provide both positive and negative feedback C. building loyal relationships with the customers D. providing information to activists to share with others

D

Which of the following is an unethical practice in relation to marketing-information management: A. summarizing statistical data in an unusual format B. obtaining a customer's personal data C. implementing opt-in and opt-out e-mail policies D. using spyware computer programs

D

Which of the following is an unethical situation in product/service management: A. Vincent Electronics discontinues production of a slow-moving solar calculator B. Travis Manufacturing uses recycled materials for its product packaging C. Donna's Dress Boutiques obtains deep discounts from a new clothing designer D. The Simpson Company embellished the information that it places on its product labels.

D

Which of the following situations indicated that a marketer should conduct marketing research to resolve a problem: A. declining inflation B. testing new products C. monitoring competitors D. losing market share

D