Digital Commerce Chapter 1
In which year can e-commerce be said to have begun?
1985
In 2015, the world's online population was estimated to be around:
3.1 billion
Which of the following is an example of C2C e-commerce?
Craigslist
E-commerce technologies provide a unique, many-to-many model of mass communication.
True
Which of the following can be considered synonymous with the term e-commerce?
digital commerce
Above all, e-commerce is a _____ phenomenon
technology
E-commerce can be defined as:
the use of the Internet, the Web, and mobile apps to transact business
Which of the following features of e-commerce technology is related to the concept of network externalities?
universal standards
Which of the following is a characteristic of the Reinvention phase of e-commerce?
widespread adoption of broadband networks
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
Friction-free commerce
Which of the following is an example of an on-demand service company?
Airbnb
Which of the following is an example of e-business?
Amazon's inventory control system
Which of the following is not an element of friction-free commerce?
Transaction costs are high
Which of the following is not a unique feature of e-commerce technology
Transparency
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
Mobile E-Commerce
Which of the following is not a major technology trend in e-commerce in 2015-2016?
Mobile messaging services become popular with smartphone users.
Unfair competitive advantages occur when:
One competitor has an advantage others cannot purchase.
The total number of users or customers an e-commerce business can obtain is a measure of which of the following?
Reach
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
Richness
Which of the following refers to the complexity and content of a message?
Richness
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
Social Technology
Interactivity in the context of e-commerce provides which of the following functionalities?
The enabling of two-way communication between consumer and merchant
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message.
Cost transparency refers to the ease with which consumers can find out the variety of prices in a market
False
The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.
False
Universal standards make prices discovery more costly, slower, and less accurate
False
Which of the following statements about e-commerce in the United States in 2015 is not true?
Growth rates for retail e-commerce are higher in Europe than in the United States
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated
Which of the following describes the basic Web policy of large firms during the Invention period?
Maintain a basic, static Web site depicting the firm's brand.
Which of the following is an example of social e-commerce?
B2B e-commerce is the largest type of e-commerce
False
All of the following can be considered a precursor to e-commerce except:
Baxter Healthcare's Pc-based remote order entry system.
Which of the following is not true regarding e-commerce today?
The market middlemen disappeared.
Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior
True
The Internet is a worldwide network of computer networks.
True
The fact that e-commerce is conducted on the basis of universal standards increases search costs for consumers.
True
E-commerce is available just about everywhere and anytime. This is known as
Ubiquity
