Digital Commerce Chapter 2
Which of the following is an unfair competitive advantage?
Brand Name
Which element of the business model refers to the presence of substitute products in the market?
Competitive Environment
Which of the following is not a community provider?
Priceline
Over the past decade, the number of exchanges has:
diminished sharply
What is the primary revenue model for an e-distributor?
sales
The financial services, travel services, and job placement services industries typically use the ________ business model.
Transaction Broker
Firms that fail to produce returns greater than alternative investments typically go out of business.
True
First movers are often not as successful as follower firms.
True
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
global reach
Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
Incubators
A ________ specifically details how you plan to find customers and to sell your product.
Market Strategy
An example of a company using the content provider model is:
Netflix
All of the following can be considered a direct or indirect competitor of Amazon except:
Starbucks
In general, the key to becoming a successful content provider is to:
Own the content being provided.
A firm's ________ describes how a firm will produce a superior return on invested capital.
Revenue Model
Portals primarily generate revenue in all of the following ways except:
Sales of goods
A ________ marketplace supplies products and services of interest to particular industries.
vertical
All of the following use a social network marketing strategy except:
Amazon
All of the following use an advertising revenue model except:
Amazon
A wealthy individual who invests personal funds in a start-up in exchange for an equity stock in the business is referred to as a(n) ________.
Angel Investor
Which of the following companies uses a transaction fee revenue model?
E*Trade
________ create and sell access to digital markets.
E-procurement firms
On-demand service companies are characterized by the free sharing of resources between the company and consumers.
False
All of the following may lead to a competitive advantage except:
Fewer Products
The existence of a large number of competitors in any one market segment may indicate:
The market is saturated
A value proposition defines how a company's product or service fulfills the needs of a customer.
True
Which element of the business model addresses what a firm provides that other firms do not and cannot?
Value Proposition
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value Proposition, Revenue Model
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
Venture Capital Investors
All of the following are examples of business-to-business (B2B) business models except:
e-tailers
Which of the following is an example of the subscription revenue model?
eHarmony
Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
Fremium Strategy
Which of the following is an example of the affiliate revenue model?
MyPoints