Digital Marketing - Google Certification Final Exam
When using analytics on your website, what do we mean by the term 'conversion'?
The act of a user completing a goal
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
relevance
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
use online tools to help you understand where there's a strong demand for your products
When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
% of people who clicked on a link in the email out of the total recipients
Digital marketing isn't just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by 'local businesses'?
A business that operates from a specific geographic location
Which of the following is the most accurate analogy for a display advertising network?
A marketplace between online publishers and advertisers
How is a spreadsheet defined?
An interactive computer application for the organisation, analysis and storage of data
When looking to expand your business internationally on social media, what should you do first?
Analyse platforms popular in that area
Which of the following is a benefit of display advertising over search advertising?
Appearing on relevant websites offering advertising space
Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
Apps allow you to send push notifications
Which are the first steps you should consider when constructing an online business strategy?
Create goals and identify a USP
What's the biggest challenge for most businesses when going online?
Developing a plan
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Ensure images are of a high quality
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Ensure people see relevant ads that relate to their search query
Analytics can help optimise your website for which of the following?
For different devices, navigation and search
What are three key considerations when evaluating keywords for search engine optimisation?
Frequency, competition, relevance
What can you do to help your videos appear in search results?
Give detailed descriptions of its content
When it comes to web analytics, what insights can you gather using analytics tools?
How people interact with your website
Where does the domain name of a website primarily sit?
In the URL
What is the term we use to describe how search engines categorise each piece of content?
Indexing
What is the benefit of using digital data?
It can help you make informed decisions and improve online performance
How can businesses benefit from using analytics on their website?
It will show you where your audience comes from
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
Optimised for different devices
When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Paid advertising
Why is it important to reach customers on their mobiles when advertising locally?
People use their phones while they are on the go
Which of the following is a benefit of Search Engine Marketing (SEM)?
Reach out to potential customers actively looking for your product or service
Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Refining their content marketing strategy as they go, taking into account available data and metrics
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Retargeting
Which of the following is a benefit of search advertising over display advertising?
Search advertising is shown to customers who are searching for your specific terms
When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search query
How do you handle data in analytics to gain greater insights into our audience's behaviour?
Segment
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Set up a web-based money transfer software like PayPal
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Social media
How can you attract social media users to share your video content online?
Tag them in posts
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
The quality of links is important, not the quantity
When using analytics programmes on your website, which of these do not fall under the category of a dimension?
The time a user spends on the site
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To understand what is working and what is not
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Write some great content they will find useful
There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
Your content will be put in front of specific audiences
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
accessible | supply chain | legal
