dsim 370 chapter 3
social networking sites provide 2 basic functions
#1 Ability to create and maintain a profile that serves as an online identity within the environment #2 ability to create connections between other people within the network
2 results returned from search engine
#1 organic searches (unpaid) #2 paid searches
business-to-consumer (B2C): Types #1— Brick and Mortar Businesses that operate in a physical store without an Internet presents #2— Click-and-Mortar a business average in a physical store and on the Internet
#3— Pure-Play (Virtual) a business that operates on the Internet only, without a physical store
Ebuiness forms
- Content providers -infomediaries -online marketplaces -portals -service providers -transaction providers
Ebusiness revenue Model
- advertising fees - license fees -subscription fees -transaction fees -value-added services fees
opening new markets— Ebusiness Advantages
- perfect for increasing niche-product sales - ability to customize and personalize products and website to customers
expanding global reach— Ebusiness Advantages
- strengthen customer relationships by improving customer satisfaction and sales via faster delivery cycle for online sales - promoting products online targets local and global customers
clickstream analytics The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits—and in what order.
2 levels of clickstream analytics: - Website traffic analytics - Website ebusiness analytics
business-to-consumer (B2C)
3 ways to operate B2C #1— Brick and Mortar #2— Click-and-Mortar #3— Pure-Play (Virtual)
ebusiness model A plan that details how a company creates, delivers, and generates revenues on the Internet.
4 Types: business-to-business (B2B) Applies to businesses buying from and selling to each other over the Internet. business-to-consumer (B2C) Applies to any business that sells its products or services directly to consumers online. consumer-to-business (C2B) Applies to any consumer who sells a product or service to a business on the Internet. consumer-to-consumer (C2C) Applies to customers offering goods and services to each other on the Internet.
Applet the common "Hello World" applet types Hello World across the screen
A program that runs within another application such as a website
Internet service provider (ISP) A company that provides access to the Internet for a monthly fee.
AOL, AT&T, Comcast, Earthlink, Netzero
affiliate programs
Allow a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant's website.
Web Browser Examples: Internet Explorer, Google, Chrome
Allows users to access the WWW
cyborg anthropologist
An individual who studies the interaction between humans and technology, observing how technology can shape humans' lives. (created in 1993)
World Wide Web Consortium Examples: Tim Berners-Lee founded the W3W to act as a steward of web standards (over 25 years old)
An international community that develops open standards to ensure the long-term growth of the web
eshop (estore or etailer)
An online version of a retail store where customers can shop at any hour.
Web Real-Time Communications Goal: enable communications between browsers
An open source project that seeks to embed real-time voice, text, and video communications capabilities in web browsers.
instant messaging— Ebuiness tools
Answer simple questions quickly and easily resolve questions or problems immediately transmit messages as fast as naturally flowing conversation Easily hold simultaneous IM sessions with multiple people Eliminate long distance phone charges quickly identify which employees are at their computers
Forward Auction— Sellers market to many buyers and the highest bid wins Reverse Auction— Buyers select goods and services from the seller with the lowest bid
Auction—› Buyers and sellers solicit consecutive bids from each other and prices are determined dynamically
Content Management Systems—Ebuiness tools Helps companies manage the creation, storage, editing, and publication of their website content.
CMS are user-friendly most include web-based publishing, search, navigation, and indexing to organize information, and let users with little or no technical expertise make website changes
Reducing costs— Ebusiness Advantages - Ebuinesses eliminates many traditional costs associated with communicating by substituting systems - attract new customers with innovative marketing and retain present customers with improved service and support - low start-up costs
Chris Anderson long tail Referring to the tail of a typical sales curve. reduces costs of selling niche-products —— this business plan is viable and profitable with Ebusiness
open system
Consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.
paradigm shift Occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.
Ebusiness Advantages - expanding global reach - opening new markets - reducing costs - improving effectiveness - easy access to real-time information
Ebuiness tools
Email instant messaging podcasting videoconferencing web conferencing content management system
digital Darwinism
Implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction. (negative)
social networking analysis (SNA) Maps group contacts identifying who knows each other and who works together.
In a company I can provide a vision of how employees work together and identify key experts that specific knowledge with specific knowledge such as how to solve complicated programming problems or launching a new product
Email — Ebuiness tools
Increase the speed of businesses allowing the transfer of documents with the same speed as a telephone ability to inform and communicate with people simultaneously, immediately, and with ease no time or place constraints because users can check, send, and view emails when ever they need
modem connects computer to the internet
Internet and World Wide Web are Synonymous
Internet A massive network that connects computers all over the world and allows them to communicate with one another. computers connected via Internet can.. - send and receive information (text, graphics, voice, video, and software)
Internet orginally used for an emergency miliatry communications system operated by ARPANTET = US Department of Defense Advanced Research Project Agency Network
Click through
Is a count of the number of people who visit a site and click on an advertisement that takes them to the site of the advertiser. Tracking effectiveness based on click-throughs guarantees exposure to target ads; however, it does not guarantee that the visitor like the ad, spent any substantial time viewing the ad, or is satisfied by the information contained in the ad.
URL shortening The translation of a long URL into an abbreviated alternative that redirects to the longer URL provides users with... - the ability to track, analyze, and graph traffic statistics - Bookmarklets that enable URL shortening without visiting the site - ability to customize shortened URL extension - a preview fucntion
Long URLS are bad bc... - emails cna break if they fail to wrap properly - in twitter tweets can leave noroom for a meassage to accompany it - in text messages can make the accompanying message diffculit to read
World Wide Web (WWW) Tim Berners-Lee is the inventor of the WWW on March 12, 1989
Provides access to Internet information through documents that use a special formatting language called hypertext markup language
Hypertext Markup Language (HTML) Examples: uses tags ( <h1> & </h1> ) to structure text into headings, paragrpahs, lists, hypertext links, etc
Publishes hypertext on the WWW, which allows users to move from one document to another simply by clicking a hot spot or link
Web 1.0 (or Business 1.0)
Refers to the World Wide Web during its first few years of operation between 1991 and 2003 during this time entrepreneurs started creating Ebusinesses
social graphs
Represent the interconnection of relationships in a social network.
Buyers need = information richness to make informed purchase
Sellers need = information reach to properly market and differentiate themselves from the competition
Podcasts— Ebuiness tools Converts an audio broadcast to a digital music player.
Senior executive team can share weekly or monthly podcast featuring important issues or expert briefings on new technical or marketing developments companies can use podcasts to discuss corporate strategy and detailed product overviews increase marketing reach and build customer loyalty
HTML 5 Examples: Includes new tags (doctype), a simple way to tell the browser what type of document is being looked at: <!DOCTYPE html PUBLIC>
The current version of HTML delivers everything from animation to graphics and music to movies it can also be used to build complicated web applications and works across platforms, including PC, tablet, smartphone, or smart TV
Hypertext Transport Protocol (HTTP) Examples: To retrieve the file at the URL http://www.allie.com/path/file.html
The internet protocol web browsers use to request and display web pages using universal resource locators (URLs)
Ray Tomlinson first person to send email with @ to separate users and their network in the RPANET system (1971)
Tim Berners-Lee Established the World Wide Web
asynchronous communication Communication such as email in which the message and the response do not occur at the same time. (ebusiness communications & web 1.0) synchronous communication Communications that occur at the same time such as IM or chat. (business 2.0 & Web 2.0)
Timeline— #1 web 1.0 #2 ebusinesses: types, communications, fees #3 business 2.0 (Web 2.0)
microcomputer revolution made it possible for an average person to own a computer
True
user-contributed content (or user-generated content) Content created and updated by many users for many users.
YouTube, Wkipedia, Flicker
Internet Corporation for assigned Names and Numbers (ICANN) individuals, industry, non-commercial, and government reps. discuss, debate, and develop policies about the technical coordination of the Internet's domain name system
a nonprofit organization that has assumed the responsibility for Internet protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server systems management functions previously performed under US government contract
Domain name hosting (web hosting) Examples: GoDaddy.com & We.com
a service that allows the owner of a domain name to maintain a simple website and provide email capacity
Associate (affiliate) program allows businesses to generate commissions or referral fees when a customer visiting its website click on a link to another merchant's website.
banner ad is a box running across a website that advertises the products and services of another business, usually another e-business. The banner generally contains a link to the advertiser's website. Advertisers can track how often customers click on a banner ad, resulting in a click-through to the website.
business 2.0 communication tools
blog wiki mashup
Sony
built portable battery-powered transistor radios
video conferencing (Zoom)— Ebuiness tools Allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards.
can increase productivity because users participate without leaving their offices improve communication and relationships because participants can see each other's facial expressions and body language reduces travel expenses
source code Contains instructions written by a programmer specifying the actions to be performed by computer software.
closed source Any proprietary software licensed under exclusive legal right of the copyright holder. open source Refers to any software whose source code is made available free for any third party to review and modify. (Mozilla, FireFox, ThunderBird)
collaboration system A set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.
collective intelligence Collaborating and tapping into the core knowledge of all employees, partners, and customers.
business-to-business (B2B) medical billing service, software sales and licensing, and virtual assistant businesses 80% of all online businesses and requires more complex security Oracle and SAP business-to-consumer (B2C) Carfax 3 types of B2C eshop
consumer-to-business (C2B) Priceline.com— customers set their own prices for airline tickets and hotel rooms, then wait for seller's decision to supply customer demand for C2B will increase in years due to customer's desire for greater convenience and lower prices consumer-to-consumer (C2C) auction, forward auctions, reverse auctions Craigslist and Ebay
Freemium A technique where a business offers a free basic product giving the customer an option to use an advanced version for a premium cost, the idea being that giving away free content will keep customers on the website and perhaps spending more for access to additional content. Many video games are available for free, but users must pay to gain additional products.
cookie is a small file deposited on a hard drive by a website containing information about customers in their browsing activities. Cookies allow websites to record the comings and goings to customers usually with their knowledge or consent
crowdsourcing Refers to the wisdom of the crowd.
crowdfunding Sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.
JavaScript A scripting language developed by Netscape and used to create interactive websites, a big driver of Business 2.0.
direct-to-consumer (DTC) Ebusiness model where companies build, market, sell, and ship their products themselves, without relying on traditional stores or intermediaries.
intermediaries Agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together. cybermediation Refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness. (comparison-shopping & bank account aggregation)
disintermediation Occurs when a business sells direct to the customer online and cuts out the intermediary. reintermediation Steps are added to the value chain as new players find ways to add value to the business process.
business model A plan that details how a company creates, delivers, and generates revenues.
dot-com The original term for a company operating on the Internet.
improving effectiveness— Ebusiness Advantages
ebuiness must build a sense of community and collaboration
ecommerce The buying and selling of goods and services over the Internet.
ebusiness Includes ecommerce along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information.
interactivity Measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.
heat map A two-dimensional representation of data in which values are represented by colors
click fraud The practice of artificially inflating traffic statistics for online advertisements.
hitbots Creates the illusion that a large number of potential customers are clicking the advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.
taxonomy The scientific classification of organisms into groups based on similarities of structure or origin
information architecture The set of ideas about how all information in a given context should be organized
information reach Measures the number of people a firm can communicate with all over the world.
information richness Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.
real-time communication Occurs when a system updates information at the same rate it receives it.
instant messaging (sometimes called IM or IMing) A service that enables "instant" or real-time communication between people.
Search engine ranking Evaluates variables that search engines use to determine where a URL appears on the list of search results.
keyword A word used in a performing a search. returns results based on algorithms of what other people have searched for and then selected
adwords Keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.
keywords are choosen by the advertiser and are displayed on the results pages when the search keywords match the advertiser's keywords, advertiser then pays a fee to Google
knowledge management Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.
knowledge management system (KMS) Supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization.
incumbent companies
lead sustaining technology, NOT disruptive technology
clickstream data Exact pattern of a consumer's navigation through a site.
length of stay on website, number of abandoned registrations, and number of abandoned shopping carts
folksonomy Similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.
lower content categorization costs
Point-to-point video conferences connect to people
multi point conferences connect more than two people at multiple locations
Web 2.0 (or Business 2.0) The next generation of Internet use—a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.
no longer needs WWW, eliminating entry barriers for online business
collective intelliegence
outside organization = crowdsourcing inside orginzation = knowledge management (KM)
stickiness Measures the amount of time visitors spend on a website or application.
page views, minutes per month, number of visits (repeat usage), time spent per vist
pay-per-click Generates revenue each time a user clicks on a link to a retailer's website.
pay-per-call Generates revenue each time users click on a link that takes them directly to an online agent waiting for a call. pay-per-conversion Generates revenue each time a website visitor is converted to a customer.
Websites can generate revenue through:
pay-per-click pay-per-call pay-per-conversion
mass customization The ability of an organization to tailor its products or services to the customers' specifications.
personalization Occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.
viral marketing is a technique that includes websites or users to pass on a marketing message to other websites or users creating exponential growth in the Messages visibility and effect
pop-up ad a small webpage containing an advertisement that appears outside of the current website loaded in the browser. A pop-under ad is a form of pop-up ad that users do not see until they close the current web browser screen.
search engine optimization (SEO) Combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking.
process of choosing targeted keyword phrases related to a site and ensuring that the site places well when those keyword phrases are apart of a web search
search engine Website software that finds other pages based on keyword matching.
program that indexes documents, then attempts to match documents relevant to the users search requests
greatest advantage of Business 2.0
providing individuals with the ability to network
web conferencing—Ebuiness tools Blends videoconferencing with document-sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.
regardless of the hardware or software type that attendees are using, every participant can see what is on everyone else's screens schools use web conferencing tools such as Illuminate Live to deliver lectures to students businesses use tools as WebEx to demonstrate products
viral marketing A marketing phenomenon that facilitates and encourages people to pass along a marketing message.
reputation system Where buyers post feedback on sellers native advertising An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
blog, or web log An online journal that allows users to post their own comments, graphics, and video.
selfie A self-photograph placed on a social media website.
website bookmark A locally stored URL or the address of a file or Internet page saved as a shortcut.
social bookmarking Allows users to share, organize, search, and manage bookmarks.
social media Refers to websites that rely on user participation and user-contributed content. Youtube and Facebook
social network An application that connects people by matching profile information. social networking The practice of expanding your business and/or social contacts by constructing a personal network.
disruptive technology A new way of doing things that initially does not meet the needs of existing customers. negative— destroys old markets, creates new ones enter low end of marketplace to eventually evolve to dispatch high-end competitors and their reigning technologies (Sony)
sustaining technology Produces improved product customers are eager to buy, such as a faster car or larger hard drive. provide better, cheaper, faster products in established markets
explicit knowledge Consists of anything that can be documented, archived, and codified, often with the help of MIS.
tacit knowledge The knowledge contained in people's heads.
social tagging Describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search. hashtag A keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).
tag Specific keywords or phrases incorporated into website content for means of classification or taxonomy.
Universal resource Locator (URL) Examples: www.apple.com
the address of a file or resource on the web
domain squatting and cuber squatting is...
unethical disruption
website traffic analytics Uses clickstream data to determine the efficiency of the site for the users and operates at the server level. Tracks how many pages are served to the user, how long it takes each page to load, how often the User hits the browser's back or stop button, and how much data is transmitted before the User moves on
website ebusiness analytics Uses clickstream data to determine the effectiveness of the site as a channel-to-market. Tracks what page as a shopper lingers on, what the shopper puts in or takes out of the shopping cart, what items the shopper purchases, whether or not the shopper belongs to a loyalty program and uses coupon codes, and the shoppers preferred method of payment
