E-Business Final Study Guide
Companies are not permitted to collect personal information from children under the age of ???? without parental consent.
13
View-through rate measures ???? response rate to an ad.
30-day
In 2016, what was the approximate Internet penetration rate for individuals with less than a high-school education?
66%
A web beacon is:
A tiny graphics file embedded in an e-mail or web page.
In ????, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized website.
Account aggregation
???? operates the largest private personal database in the world.
Acxiom
In 2015, which age group had the fastest-growing rate on Facebook usage?
Adults over 65
???? is the leading mobile retailer in the United States.
Amazon.
Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
Amplification
Which of the following categories generates the highest percentages of online retail revenue?
Apparel and accessories
Which of the following is not one of the three defining characteristics of a portal?
Auctions
Which of the following involves e-mailing another seller's bidders and offering the same product for less?
Bid siphoning
Omni-channel merchants are also referred to as:
Bricks-and-clicks companies.
Virtual merchants face potentially large costs for all of the following except:
Building and maintaining physical stores.
A ???? is a repository of customer information that records all of the contacts a customer has with a firm, and generates a customer profile that is available to appropriate individuals in the firm.
CRM system
Which of the following occurs when retailers of products must compete on price and currency of inventory directly against the manufacturer?
Channel conflict
Which of the following is a core Fair Information Practices (FIP) principle?
Choice/Consent
Which of the following is the most meaningful metric for video ads?
Completion rate
???? protects original forms of expression in a tangible medium.
Copyright law
Downloading a music track owned by a record company without paying for it is an example of a violation of:
Copyright law.
The lower the ???? compared to revenue, the higher the gross profit.
Cost of sales
Registering a domain name similar or identical to trademarks of others to divert web traffic to their own sites is an example of:
Cyberpiracy
Which of the following would you use as a framework for working with your company's big data sets?
Hadoop
Service industry groups are categorized generally into two groups, those that provide transaction brokering and those that involve:
Hands-on services.
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
High-cost structures
Which of the following seach engine algorithm updates enables Google's search engine to evualuate an entire sentence rather than just a keyword?
Hummingbird
What is the first step in analyzing an ethical dilemma?
Identify and describe the facts.
Which of the following is not a leading factor in changing the television industry?
Inability to attract customers to traditional products
The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:
Industry convergence
Which of the following is the most similar to Pinterest?
All of the following statements about patents are true except:
It is more difficult to obtain a copyright than it is to obtain a patent
Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?
Lead Generation Card
???? is the second leading social network in the United States in terms of monthly unique visitors.
On which of the following do users spend the least amount of time per month?
Which of the following accounts for the most time people spend using a mobile device?
Listening to music
Which of the following is not a type of digital gamers?
Local gamers
Which of the following would not be considered a current asset?
Long-term investments
Which of the following occurs first in the process of content convergence related to books?
Media migration
???? was an early investor in Facebook.
Microsoft.
All of the following were popular types of online marketing before 2007 except:
Mobile marketing.
Which of the following statements about online banking is not true?
More people use a tablet for mobile banking than a mobile phone.
Priceline is an example of a(n):
Name Your Own Price auction.
???? measures the percentage of sales revenue a firm retains after all expenses are deducted from gross revenue?
Net margin
The term ???? refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
Network effects
Which of the following is not one of the four main methods advertisers use to behaviorally target ads?
Nielsen ratings
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
No Free Lunch
Hits are a measure of the:
Number of HTTP requests.
Current liabilities are debts of the firm that will be due within:
One year.
All of the foolowing are among the most frequently affected by ad-blocking except:
Online reatailers
Which of the following is not one of the methods used by traditional retailers to develop omnichannel integration?
Online supply-push
Which of the following statements about BLE is not true?
Only Apple iPhones can use BLE.
???? of procurement officers use auctions to purchase goods.
Over one third
???? allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years.
Patent laws
Which of the following is not true about mobile marketing?
People use most of their mobile minutes while they are on the go
Acquisition rate is a measure of the:
Percentage of visitors who indicate an interest in a site's products by registering or visiting a product's page.
Which of the following allows a user to buy products directly on its site and pay with Apple Pay?
When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
Price matching
Which of the following is an automated, auction-based method for matching supply and demand for online display ads?
Programmatic advertising
???? allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed.
Proxy bidding
Which of the following is another term for amplification?
Reach
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed online readership.
Which of the following is not one of the typical portal revenue sources?
Referral fees
Which of the following forms of online advertising is expected to grow the fastest between 2006 and 2020?
Rich media
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
Risk Aversion
Which of the following is the leading location-based mobile ad format?
Search ads
Which of the following tools can companies use to trace user statements and views on newsgroups, chat groups, and other public forums?
Search engines
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
Social density
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
Social technology
Which of the following measures the average length of stay at a website?
Stickiness
Which of the following is not a key industry strategic factor?
Synergies
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
Taxes raised are used for different government purposes.
DRM refers to the combination of ???? for protecting digital content.
Technical and legal means
Which of the following forms of media generate the most revenue?
Television
Which of the following is not one of the three business models employed by newspapers between 1995 and 2015?
The Convergence model
Which of the following statements about net neutrality is not true?
The FCC now regulates ISP pricing.
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
The Golden Rule
All of the following statements about the online real estate services market are true except:
The Internet and e-commerce have created significant disintermediation in the real estate marketplace.
All of the following statements about the MOTO sector are true except:
The MOTO sector is also referred to as the specialty store sector.
Which ethical principle tells you it's wise to assume perfect information markets?
The New York Times test
Which of the following is not categorized as an operating expense?
The cost of products being sold
Which of the following statements about the television is not true?
The current transition to the Internet and especially mobile delivery of television is leading to a decline in traditional television viewing.
All of the following statements about cookies are true except:
The data typically stored in cookies includes a unique ID and e-mail address.
Which of the following statements about a free pricing strategy is false?
The free pricing strategy was born in the early days of the Web.
Hollywood's practice of staggering the distribution of movies in different channels, such as box office and DVDs, is referred to as:
The release window
eCPM measures the ROI of an ad by dividing the total earnings of the ad by which of the following?
The total number of impressions in thousands
Recency refers to the:
Time elapsed since the last visit made by a customer.
All of the following are examples of dark social except:
Tweets
Which of the following is a micro-bugging social network site that allows users to send and receive 140-character messages?
Which of the following is a micro-bugging social networrk site that allows users to send and receive 140-character messages?
Registering the domain name Faceboik.com with the intent to divert web traffic from people misspelling Facebook.com is an example of:
Typosquatting.
Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge?
USA Freedom Act
Which of the following features of e-commerce technology can result in work and shopping invading family life?
Ubiquity
All of the following are possible penalties for violating the Digital Millenium Copyright Act except:
Up to ten years' imprisonment for a first offense.
Creating multiple variations of information goods and selling these to different market segments at different prices is called:
Versioning.
Howard Rheingold, one of The Well's early participants, coined the term ????, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
Virtual communities
???? refers to the feeling that one had paid too high a price for an item won at auction.
Winner's regret.
For a quick check of a firm's short-term financial health, examine its:
Working capital
Macy's deployed which of the following technologies in many of its retail stores in 2014?
iBeacon
All of the following are benefits of auctions except:
Decreased price transparency.
Which of the following routes to a newspaper website generates the most digital ad revenue for the newspaper?
Directly to a newspaper's home page
Which of the following is not a major trend in the online recruitment services industry?
Disintermediation
Content convergence describes convergence in the design, production, and ???? of content.
Distribution
All of the following types of auctions generally involve single units except:
Dutch Internet
Which of the following types of auctions is most often associated with sellers that have many identical items to sell?
Dutch Internet auctions
A(n) ????, in which the highest bidder wins, is the most common form of auction.
English auction.
The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ???? costs.
Equipment
Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?
FBX
Which of the following is the top app in terms of both audience size and share of time spent?
The ratio of impressions to fans is a measure of:
Fan acquisition
Which of the following is the first step in the social marketing process?
Fan acquisition
All of the following are advantages of online retail except:
Faster delivery of goods.
Threatening negative feedback in return for a benefit is an example of:
Feedback extortion
The marketing technique known as ???? involves merchants offering products or services for a very low price for a short period of time.
Flash marketing
Which of the following is a news aggregator that organizes stories in a magazine format, with content drawn from traditional media and social sites, and then reassembled in an easy-to-navigate, personalized format for a mobile touchscreen environment?
A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ???? model.
Freemium
A metered subscription model is most similar to which of the following revenue models?
Freemium
