E-Commerce and Virtual Marketing

___________ co-founded Microsoft with Bill Gates in 1975. Microsoft is considered to be the most important technology company in the world.

Paul Allen

__________ analytics analyzes customer shopping patterns to predict future buying behavior.

Predictive

Also allows small businesses to sell products almost anywhere in the _____.

world

E-commerce did not begin until ____ with the introduction of the World Wide Web.

1991

An estimated __ billion people, over half of the world's population, are now online.

4

Approximately ____ of the world's population has internet access.

55%

Predictive analytics are used by _________ and others to predict products that customers are likely to purchase in the future.

Amazon

In 1976 the _______ computer became the first real Personal Computer marketed to consumers. Only 200 were produced ... in a garage.

Apple I

____________ (with Paul Allen) is credited with creating the software needed for operating millions of personal computers.

Bill Gates

___________ analytics includes data on current performance such as number of visitors to a website or responses to an email marketing campaign.

Business

__________ uses computer aided statistical analysis to predict relationships between different purchases and other variables. It can be used to predict what customers will buy in the future and significantly increase sales.

Data mining

________ can occur anywhere and at any time using smartphones and other wireless devices. It allows the business to have immediate sales data that can be used for decision making.

E-commerce

_________ involves the buying and selling of products electronically utilizing the internet.

E-commerce

__________________ is the CEO of Snapchat, the company that he co-founded while still a college student in 2011.

Evan Speigel

Features likely to increase online purchasing: A. An intuitive search engine that guides customers to the products they want. B. Numerous high-quality photos of products. C. Specific product details and information. D. Genuine customer reviews and comments. E. Free shipping! F. All of the above

F. All of the above

______________ co-founded Twitter in 2006. Twitter has approximately 336 million active world-wide monthly users.

Jack Dorsey

_____________ founded Amazon.com in 1994. Amazon.com is the world's largest on-line retailer today.

Jeff Bezos

_______________________ is the founder, chairman and chief executive officer of Facebook.

Mark Zuckerberg

Larry ______ and Sergey ______ founded Google in 1998. Google is the most visited website in the world.

Page and Brin

_________________ founded e-bay in 1995. e-bay is the world's largest online consumer-to-consumer auction site.

Pierre Omidyar

_______________ - most search engines allow companies to pay to have their web site appear at the top of the list when the search results are shown.

Priority placement

____________ is best known as the co-founder, with Steve Wozniak, of the Apple Computer Company.

Steve Jobs

Who actually CREATED the first real personal computer? ____________________

Steve Wozniak

_________________ is a marketing strategy that encourages people to pass along a marketing message.

Viral marketing

________________ consists of online advertising and the marketing of goods and services using the internet and electronic devices.

Virtual marketing

___________ - a bank might have a website that helps customers better understand how to manage their use of credit to buy things like a car or a home

Web sponsorship

More companies are using the internet for __________ than ever before.

advertising

Marketing _________ is the study of available data to evaluate and improve marketing activities.

analytics

A __________ ad usually appears at the top of a webpage and will link to the advertiser.

banner

A commercial ______ is a regularly updated on-line journal written by an expert in a business field or activity.

blog

A ______________ business is an enterprise that operates physical retail locations while also using the internet to sell and market its products.

brick-and-click

A __________ business will rely on a physical store or office to complete its commercial activities rather than an online or virtual store.

brick-and-mortar

A _________ business is one that uses its website as the only method for selling goods and services to customers. It will not have a physical retail store.

click-only

Customers can also use the internet to ___________ about businesses in both positive and negative ways.

communicate

Anyone can become a __________ in the marketplace.

competitor

A marketing __________ stores important information about customers.

database

Most of the online growth is coming from __________________ using mobile devices.

developing countries

Because of styling and other product ___________ consumers may have difficulty knowing the specific quality of what they are buying.

differences

Online buying is __________, and many consumers want personalized attention.

impersonal

Gathering _________ about customers, including mailing addresses and feedback about products.

information

Improving operations by allowing salespeople to access _______ records and track shipments.

inventory

The internet was first developed in the 1950's as a _______ and research tool.

military

The use of technology allows for the development of _____ commercial and financial products.

new

Online businesses are ____ 24 hours a day all year long making shopping very convenient for customers.

open

The __________ rate is usually dependent upon the uniqueness or humor of the ad.

pass-along

A _________ ad displays in a window under the webpage being viewed.

pop-under

A ______ ad is a promotional screen that opens in a new window over an existing webpage that the customer is viewing.

pop-up

A ____________________ receives, packs, and ships orders to customers.

product fulfillment center

Most _____ businesses are brick-and-mortar only while large retailers offer both online and traditional sales.

small

Viral marketing can utilize ______ networking sites such as Facebook, YouTube, and Instagram as well as e-mail, text messaging, and instant messaging.

social

A __________ ad looks like an operating system message.

trick banner

Successful ____ marketing depends on a high pass-along rate from person to person.

viral

Efficient communication ... e-mail, chat rooms, blogs, webcams, and _______.

webinars