E-Commerce Test 2
All of the following are aspects of content convergence except: a) language b) design c) production d) distribution
a
Big data plays an important role in predictive marketing. a) true b) false
a
DRM refers to a combination of ________ for protecting digital content. a) hardware and software methods b) technical and legal means c) user and publisher agreements d) local and remote policies
a
Exchanges are used for spot purchasing of MRO supplies. a) true b) false
a
More than two-thirds of Internet users worldwide participate in social networks. a) true b) false
a
Net neutrality refers to the idea that Internet service providers (ISPs), including cable Internet and wireless carriers, should treat all data on the Internet in the same manner, and not discriminate or price differentially by content, protocol, platform, hardware, or application. a) true b) false
a
On-demand service companies collect a fee from both sellers and buyers who use the platform. a) true b) false
a
Operating on a global scale is one objective of private industrial networks. a) true b) false
a
Smartphones are an example of technological convergence. a) true b) false
a
Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content. a) true b) false
a
The main objective of the GDPR is to strengthen the rights of citizens to their own personal information and to strengthen oversight of firms to ensure that they implement these individual rights. a) true b) false
a
The opt-in model for informed consent requires an affirmative action by the consumer before a company can collect and use information. a) true b) false
a
The term supply-push refers to: a) making products prior to orders being received based on estimated demand. b) waiting for orders to be received before building a product. c) channel conflict. d) multi-channel manufacturers who sell directly online to consumers.
a
Threatening negative feedback in return for a benefit is an example of: a) feedback extortion. b) offensive shill feedback. c) defensive shill feedback. d) sending spam.
a
Which of the following is a core Fair Information Practices (FIP) principle? a) Choice/Consent b) Acces/Participation c) Security d) Enforement
a
Which of the following is not a major trend in the online recruitment services industry? Question options: a) disintermediation b) Millennials and GenX primarily use mobile devices to search for jobs c) social recruiting d) use of big data technologies in the hiring process
a
Which of the following is not a technology for enabling proximity marketing? a) Lens Studio b) NFC c) BLE d) QR Codes
a
Which of the following is not one of the defining functions of a portal? a) commerce b) content c) auctions d) navigation of the Web
a
Which of the following is not one of the seven major segments of the retail industry? a) electronics and computers b) specialty stores c) gasoline and fuel d) food and beverage
a
Which of the following is not true about social marketing? a) More than 50% of Twitter's ad revenues are generated by desktop users. b) The top seven social networks account for over 90% of all visits. c) Social marketing differs markedly from traditional online marketing. d) In social marketing, business cannot tightly control their brand messaging.
a
Which of the following statements about cloud-based B2B systems is not true? a) Much of the expense of the system is shifted from the B2B network provider to the firm. b) B2B network providers charge customers on a demand basis. c) Network effects apply, enabling the spreading of costs. d) Cloud-based B2B data networks can be implemented in short periods of time.
a
Which of the following statements is not true about OTT? a) To use OTT services, consumers must purchase a bundle of channels. b) OTT entertainment services are a threat to cable/satellite television delivery systems. c) OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. d) OTT entertainment services enable binge watching.
a
Which of the following terms refers to the links that connect business firms with one another to coordinate production? a) supply chain b) B2B e-commerce c) vertical market d) horizontal market
a
All of the following statements about the MOTO sector are true except: a) compared to general merchandisers, the transition to e-commerce was easier for MOTO firms. b) the MOTO sector is also referred to as the specialty store sector. c) MOTO was the last technological retailing revolution that preceded e-commerce. d) distribution of catalogs is one of MOTO retailers' biggest expenses.
b
B2B e-commerce websites: a) are a predecessor of industry consortia. b) tend to serve horizontal markets. c) are buyer-side solutions. d) are considered a type of EDI system.
b
Consumers are primarily price-driven when shopping on the Internet. a) true b) false
b
E-distributors are sometimes referred to as many-to-one markets, many sellers serving one firm. a) true b) false
b
In B2C auctions, consumers control assets and use dynamic pricing to establish the price. a) true b) false
b
Omni-channel merchants are also referred to as: a) virtual merchants b) bricks-and-clicks companies. c) catalog merchants. d) manufacturer-direct firms.
b
The proliferation of mobile device has led to a decrease in the total amount of time spent with media. a) true b) false
b
Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals. a) true b) false
b
Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos? a) Facebook b) Twitter c) Pinterest d) Instragram
b
Which of the following is another term for amplification? a) impressions b) reach c) conversation rate d) conversion ratio
b
Which of the following is not a current trend in online content? a) Americans continue to spend more on streaming music than downloaded music. b) Readership of newspapers in print form continues to exceed online readership. c) E-book sales growth slows. d) Explosive growth of the mobile platform accelerates the transition to digital content.
b
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? a) social density b) dark social c) amplification d) engagement
b
Which of the following statements about Millennials is not true? a) Millennials are more likely to have read a book in the past 12 months than older adults. b) Millennials overwhelmingly prefer e-books to printed books. c) Millennials watch 100 to 130 hours of regular cable TV per month, about the same as older adults. d) Millennials are nearly twice as likely as older adults to use streaming services such as Netflix, Hulu, and Amazon.
b
A social consequence of the richness of Internet information is: a) an increase in shallowness. b) an increase in the ease of creating misleading information. c) very persuasive messages might reduce the need for multiple independent sources of information. d) an increase in vulnerability to hacking attacks.
c
All of the following are "live"/on-demand OTT services except: a) Sling TV. b) DirecTV Now. c) Netflix d) YouTube TV
c
All of the following are benefits of auctions except: a) more efficient price discovery. b) lower transaction costs. c) decreased price transparency. d) increased market efficiency.
c
Supply chain ________ refers to differentiating a firm's products or prices on the basis of superior supply chain management. a) management b) simplification c) competition d) collaboration
c
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade. a) industry consortia b) exchanges c) Net marketplaces d) horizontal markets
c
Which of the following is not a risk or cost of Internet auctions? a) delayed consumption costs b) equipment costs c) price transparency d) trust risks
c
Which of the following is the first step in the social marketing process? a) community b) amplification c) fan aquisition d) engagement
c
Which of the following is the most popular use for mobile devices? a) shopping b) socializing c) entertainment d) performing tasks, such as finances
c
Which of the following is used to track individuals as they move among thousands of websites? a) first-party cookies b) digital wallets c) advertising networks d) shopping carts
c
Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? a) engagement b) information density c) social density d) amplification
c
Which of the following uses software installed at the ISP level to track user clickstream behavior? a) shopping carts b) trusted computing environments c) deep packet inspection d) DRM
c
________ of procurement officers use auctions to purchase goods. a) Approximately 80% b) Less than a quarter c) Over one third d) Approximately 25%
c
All of the following are advantages of online retail except: a) lower supply chain costs. b) lower cost of distribution. c) ability to change prices. d) faster delivery of goods.
d
Encouraging users to click a Like button is an example of which step in the social marketing process? a) fan acquisition b) brand strength c) community d) amplification
d
Priceline is an example of a(n): a) English auction. b) Dutch auction. c) penny auction. d) Name Your Own Price auction.
d
What is the first step in analyzing an ethical dilemma? a) Define the conflict or dilemma and identify the higher-order values involved. b) Identify the potential consequences of your opinions. c) Identify the options you can reasonably take. d) Identify and describe the facts.
d
What is the first step in the procurement process? a) negotiate price b) qualify the seller and its products c) issue a purchase order d) search for suppliers
d
Which of the following basic ethical concepts plays an important role in defining privacy? a) responsibility b) accountability c) liability d) due process
d
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? a) ubiquity b) interactivity c) information density d) global reach
d
Which of the following has not been purchased or invested in by a wealthy individual with ties to the technology industry? a) Washington Post b) Time Magazine c) The Atlantic Magazine d) The New Yorker
d
Which of the following is an example of an e-distributor? a) Grainger b) Go2Paper c) The Seam d) Ariba Network
d
Which of the following is not one of the typical portal revenue sources? a) commissions on sales b) subscription fees c) tenancy deals d) referral fees
d
Which of the following is not true about mobile marketing? a) There is significant overlap between local and mobile marketing. b) By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. c) A substantial part of mobile marketing should be counted as social marketing. d) People use most of their mobile minutes while they are on the go, outside of the home.
d
Which of the following is not true about on-demand service firms? a) The growth of on-demand service firms is supported using online reputation systems based on peer review. b) It is not likely that on-demand service firms will totally escape government regulation. c) On-demand service firms facilitate access to resources. d) On-demand service firms are a totally new phenomenon without precedent in the history of e-commerce.
d
