E-Commerce Test 2

All of the following are examples of media convergence except:

Amazon Books Publishing pg 655

Personal consumption of retail goods and services accounts for approximately _____ of the United States GDP.

11.1 tril

In 2012, approximately what percentage of Internet users over the age of 14 made a purchase at an online store?

70 percent

_____ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.

Herd behavior

What is the first process of media convergence?

Media migration

Which of the following online newspaper sites or groups attracts the highest number of monthly unique visitors?

The New York Times Brand

_____ pricing adjusts prices based on the location of the consumer.

Trigger

Closed bidding permits price discrimination without offending buyers.

True.

Which of the following is a community of members who self-identify with a demographic or geographic category?

affinity community

What is the largest sector of the online travel services market in terms of revenue?

airline reservations

Which of the following is not a true statement? The Internet has increased the liquidity of traditional auctions. Auctions eliminate inter-market price differences. Auctions create market efficiency. Auctions make it more difficult for merchants to engage in price discrimination.

auctions eliminate inter-market price differences

Which of the following is a common problem in sealed bid markets?

bid rigging

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

bid siphoning

A market that has many sellers and one or few buyers is likely to be:

buyer-biased.

Which of the following sectors of the United States retail industry is the largest?

consumer durables

All of the following are benefits of auctions except:

decreased price transparency.

Which of the following is not a major trend in the online recruitment services industry?

disintermediation

Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?

double auction

The stock market is an example of a:

double auction.

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as (price matching)

entry costs to the online retail market would be much less than those needed to establish a physical storefront. new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business. the cost of acquiring customers would be much lower. Web consumers were rational and cost-driven.

All of the following are advantages of online retail except:

faster delivery of goods.

Threatening negative feedback in return for a benefit is an example of:

feedback extortion

Music downloaded networks offer:

high user control and high user focus

Which of the following is not a leading factor in changing the television industry?

inability to attract customers to traditional products

All of the following are aspects of content convergence except:

language.

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

location of auction

Traditional media programming offers:

low user control and low user focus.

Zinio is an example of which of the following?

magazine aggregator

Which of the following is not one of the factors required to charge for online content?

multiple delivery methods pg 658

Priceline.com is an example of a:

name your own price auction.

All of the following are situations in which markets fail to produce socially desirable outcomes except:

network effects

All of the following were parts of the vision during the early days of e-commerce except the belief that:

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

The MOTO sector of the retail industry is most similar to the _____ sector.

online retail sales

Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration?

online supply-push

Which of the following forms on online entertainment is expected to generate the most revenue in 2015?

online video

Which of the following is the fastest growing paid content area?

online video

Operating margin is defined as:

operating income or loss divided by net sales revenues.

Which social network functionality allows users to create Web pages that describe themselves?

profiles pg 716

Which of the following is not a major contributing factor to net value?

providing large, searchable historical archives

Which of the following is not one of the typical portal revenue sources?

referral fees

The lower the cost of sales compared to _____, the higher the gross profit.

revenue

Which of the following is not a characteristic of a reverse auction?

seller bias

All of the following are solutions to the problem of high monitoring costs except:

seller rating systems

Which of the following best describes the online newspaper industry's revenue model?

struggling to successfully implement a fee-based model

DRM refers to a combination of _____ for protecting digital content.

technical and legal means

Which of the following generates the largest share of media revenues?

television

In comparison to hours spent at work, the average American adult spends _____ consuming various media.

twice as much time

Adjusting the annual cost of automobile insurance based on mileage driven is an example of _____ pricing.

utilization

The term demand-pull refers to:

waiting for orders to be received before building a product.

For a quick check of a firm's short-term financial health, examine its:

working capital.