e-fashion exam 2
Which of the following is TRUE about the Web?
All of the above
Conversion Rate
An Etsy seller decided to use a Pinterest Sponsored Pin to attract more visitors, after the campaign they determined that the percentage of visitors who become customers had increased. This measurement is also known as the ________.
amplification
An example of ______ is when a brand on Facebook encourages their fans to share their Likes and comments with friends.
What is cross-platform attribution and why is it difficult?
Cross platform is understanding how to assign appropriate credit to different marketing initiatives that may have influenced a consumer on the way to a purchase.
Which statement is not an important management challenge specific to building a successful e-commerce presence?
Identifying the key components of your business plan and selecting the right store location and products.
logical design
The _____ includes a data flow diagram to describe the flow of information for an e-commerce site.
Which of the following is not one of the main stages of the online purchasing process?
conversation
The primary way a Web site is able to personalize the content presented to a visitor is through the use of:
cookies.
Which of the following is the most important tool in establishing a relationship with the customer?
Which of the steps in the social marketing process focuses on customers interacting with the brand.
engagement
All of the following are online communications that are used to support the evaluation of alternatives stage of the consumer decision process except:
social networks.
All of the following are examples of dark social except:
tweets
Which of the following involves getting customers to pass along a company's marketing message to friends, family, and colleagues?
viral marketing
Which of the following types of e-commerce presence is best suited for providing product information for one's customers?
website
Which of the following statements about social marketing is TRUE?
Brand pages on Facebook typically attract more visitors than a brand's Web site.
Which of the following is not true about search engine advertising?
Search engine advertising is the fastest growing type of online advertising.
Which of the following is FALSE about e-commerce consumers?
The majority of online shoppers find vendors by clicking on display ads.
benchmarking
The process of comparing a website with that of its competitors in terms of response speed, quality of layout, and design is known as ______.
physical design
This details the actual hardware components to be used in a system.
PHP
This is an open source, general purpose scripting language that is most frequently used in server-side Web applications to generate dynamic Web page content
stickiness
This metric determines the average length of customer stay at a Web site.
surge pricing
Uber has been criticized for ________.
unique visitors
When Etsy determines the size of their audience they are measuring ______.
Page Post Ads
When an advertisement appears in your Facebook News Feed this is an example of ______.
Which of the following statements about developing an e-commerce site is TRUE?
When developing an e-commerce presence, it is important to understand that the business must drive technology decisions, not the reverse.
Encouraging users to click a Like button is an example of which step in the social marketing process?
amplification
Name and describe the five steps in the social marketing process with Facebook.
fan acquisition *attracting people to your marketing messages engagement encouraging visitors to interact with your content and brand amplification encouraging visitors to share their Likes and comments with their friends community a stable group of fans engaged and communicating with one another over a substantial period of time about your brand brand strength how well known your brand is
All of the following could be a part of a Web site's middle-tier layer except:
legacy corporate applications.
security service
______ is a basic functionality provided by Web servers.
Social Density
______ refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users.
