ECOM ASSIGNMENT #4

Which of the following is not one of the typical portal revenue sources?

referral fees

Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?

seller's lament

When there are few sellers but many buyers, a market will typically be:

seller- biased.

The average user spends more time on Google+ than on Facebook.

False

Which of the following involves e- mailing another seller's bidders and offering the same product for less?

bid siphoning

All of the following statements are true except:

in auctions, prices may be variable or fixed.

A Web site designed to give parents of home- schooled children a common discussion area would be classified as a(n):

interest- based social network.

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

location of auction

Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.

False

Auction prices are always lower than prices in fixed priced markets.

False

All of the following statements about social networks are true except:

Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.

A market that has many sellers and one or few buyers is likely to be:

buyer- biased.

All of the following are benefits of auctions except:

decreased price transparency.

Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?

double auction

Which social network functionality allows users to easily post messages to the entire community?

message board

All of the following are situations in which markets fail to produce socially desirable outcomes except:

network effects.

Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?

personalization

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:

price matching.

Which of the following is not a risk or cost of Internet auctions?

price transparency

Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.

utilization

Keeping bid increments low increases the number of bidders and the frequency of their bids.

True

Which of the following is a common problem in sealed bid markets?

bid rigging

Most of today's well- known portals began as search engines.

True

Portals are among the most frequently visited types of sites on the Web.

True

Which of the following is not one of the three defining characteristics of a portal?

auctions