Ecom final

36) ________ is not a privacy advocacy group. A) EPIC B) TIO C) CDT D) EFF

B

29) Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

B) Choice/Consent

50) ________ protects original forms of expression in a tangible medium. A) Trade secret law B) Copyright law C) Patent law D) Trademark law

B) Copyright law

26) Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records? A) Freedom of Information Act B) Gramm-Leach-Bliley Act C) COPPA D) HIPAA

B) Gramm-Leach-Bliley Act

11) Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost? A) the Slippery Slope B) Risk Aversion C) No Free Lunch D) the Collective Utilitarian principle

B) Risk Aversion

31) "Do Not Track" falls under which of the following principles in the FTC's new privacy framework? A) Privacy by Design B) Simplified Choice C) Greater Transparency D) Scope

B) Simplified Choice

13) Downloading a music track owned by a record company without paying for it is an example of a violation of: A) patent law. B) copyright law. C) trademark law. D) privacy law.

B) copyright law

3) Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture? A) accountability B) privacy C) responsibility D) liability

B) privacy

10) Which ethical principle tells you it's wise to assume perfect information markets? A) the Golden Rule B) the New York Times test C) the Social Contract rule D) the Collective Utilitarian principle

B) the New York Times test

8) Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all? A) Universalism B) the Slippery Slope C) the Social Contract rule D) the Golden Rule

B) the Slippery Slope

14) Which of the following features of e-commerce technology can result in work and shopping invading family life? A) interactivity B) ubiquity C) information density D) global reach

B) ubiquity

32)Which of the following technologies reduces the ability to merge different files and de- anonymize consumer data? A) anonymous surfing B) anonymous remailers C) differential privacy software D) public key encryption

C

34) All of the following are required for information to be considered a trade secret except: A) it must have commercial value to its owner. B) the owner must have taken steps to protect it. C) it must be unique. D) it must be something that others do not know

C

52) Which of the following situations would not qualify for the fair use exception to U.S. copyright law? A) A professor clips a newspaper article just before class and distributes copies of it to his class. B) A journalist quotes a paragraph from a book in a review of the book. C) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website. D) Google posts thumbnail images of books in the Google Book Search Project.

C) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website.

35) Which of the following statements about the E.U. General Data Protection Regulation (GDPR) is not true? A) The GDPR replaces the E.U.'s existing Data Protection Directive. B) The GDPR applies to any firm operating in any E.U. country. C) The GDPR eliminates the right to be forgotten. D) The GDPR limits the ability of companies to use data for purposes other than those for which it was collected.

C) The GDPR eliminates the right to be forgotten.

34) According to data from Pew Research Center, which of the following is the action which the highest percentage of Internet users has taken to preserve their privacy online? A) used an anonymous web browsing service B) encrypted their communications C) cleared web browser history and cookies D) posted comments online anonymously

C) cleared web browser history and cookies

47) All of the following are required in order for information to be considered a trade secret except: A) it must have commercial value to its owner. B) the owner must have taken steps to protect it. C) it must be unique. D) it must be something that others do not know.

C) it must be unique.

22) Which of the following tools can companies use to trace user statements and views on newsgroups, chat groups, and other public forums? A) cookies B) digital wallets C) search engines D) shopping carts

C) search engines

1) Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying? A) information density B) interactivity C) social technology D) ubiquity

C) social technology

23) ________ can be used to record all keyboard activity of a user. A) Shopping carts B) Trusted computing environments C) Spyware D) DRM

C) spyware

5) Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society? A) the Golden Rule B) Risk Aversion C) the Collective Utilitarian principle D) the Social Contract rule

C) the Collective Utilitarian principle

12) A social consequence of the richness of Internet information is: A) an increase in shallowness. B) an increase in the ease of creating misleading information. C) very persuasive messages might reduce the need for multiple independent sources of information. D) an increase in vulnerability to hacking attacks.

C) very persuasive messages might reduce the need for multiple independent sources of information.

37) Which of the following was the first state law in the United States requiring owners of commercial websites or online services to post a privacy policy. A) California Consumer Privacy Act B) California Net Neutrality Act C) California Electronic Communications Privacy Act D) California Online Privacy Protection Act

D

51) How long does copyright protection extend for corporate-owned works? A) 25 years B) 50 years C) 75 years D) 95 years

D) 95 years

4) What is the first step in analyzing an ethical dilemma? A) Define the conflict or dilemma and identify the higher-order values involved. B) Identify the potential consequences of your opinions. C) Identify the options you can reasonably take. D) Identify and describe the facts

D) Identify and describe the facts.

7) Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise? A) the Golden Rule B) the Slippery Slope C) the Social Contract rule D) No Free Lunch

D) No Free Lunch

24) Which of the following statements about industry self-regulation regarding privacy is not true? A) The AdChoices program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users. B) The NAI offers consumers a global opt-out feature to prevent network advertising agencies from placing cookies on a user's computer. C) Industry efforts have not so far succeeded in reducing American fears of privacy invasion. D) Critics argue that the most effective form of industry self-regulation to safeguard privacy are online seal programs that attest to a company's privacy policies.

D) The NAI's privacy policies have established the TRUSTe seal.

21) Which of the following is not aimed at strengthening the ability of law enforcement agencies to monitor Internet users without their knowledge? A) USA PATRIOT Act B) Homeland Security Act C) Communications Assistance for Law Enforcement Act D) USA Freedom Act

D) USA Freedom Act

20) Which of the following basic ethical concepts plays an important role in defining privacy? A) responsibility B) accountability C) liability D) due process

D) due process

53) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the: A) nature of the work used. B) amount of the work used. C) market effect of the use. D) free availability of the work on the Web.

D) free availability of the work on the Web.

2) Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products? A) ubiquity B) interactivity C) information density D) global reach

D) global reach

9) Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society? A) the Golden Rule B) Risk Aversion C) the Slippery Slope D) the Social Contract rule

D) the social contract rule

18) All of the following marketing tools on Facebook require payment except: A) Brand Pages. B) Right-Hand Sidebar Ads. C) News Feed Page Post Ads. D) Mobile Ads.

a

2) Which of the following is not true about social marketing? A) More than 50% of Twitter's ad revenues are generated by desktop users. B) The top seven social networks account for over 90% of all visits. C) Social marketing differs markedly from traditional online marketing. D) In social marketing, business cannot tightly control their brand messaging.

a

34) Which of the following was the object of the FTC's highest penalty for a COPPA violation to date? A) Disney's Playdom B) W3 Innovation C) Snapchat D) Yelp

a

36) Which social marketing proved the most effective for ExchangeHunterJumper.com? A) Facebook B) YouTube C) Pinterest D) Instagram

a

58) Which of the following statements is not true? A) Google is the leading display ad site on mobile devices. B) Google has four of the top eight apps. C) Google still dominates mobile advertising in terms of U.S. revenue, but Facebook has gained significant market share. D) Google generates almost two-thirds of all mobile search ad spending

a

68) Which of the following statements about BLE is not true? A) Only Apple iPhones can use BLE. B) BLE uses less power than traditional Bluetooth or GPS. C) BLE has a two-way, push-pull communication capability. D) BLE is more accurate than targeting through Wi-Fi triangulation.

a

79) Apple's iBeacon uses which of the following technologies? A) BLE B) NFC C) E9-1-1 D) QR codes

a

80) Which of the following is the leading location-based mobile ad format? A) search ads B) display ads C) native/social ads D) video ads

a

16) Which of the following is a history of your actions on Facebook? A) News Feed B) Timeline C) Ticker D) Open Graph

b

17) Sprout Social helped Wahl Professional improve its social media presence on which of the following? A) Facebook B) Instagram C) Twitter D) Pinterest

b

20) Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand? A) Enhanced Profile Pages B) Amplify C) Lead Generation Cards D) Promoted Accounts

b

23) Which of the following are features of both Pinterest and Twitter? A) tweets B) hashtags C) pins D) Image Hover widget

b

26) Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media? A) TweetDeck B) Curalate C) Amplify D) Webtrends

b

27) Which of the following is another term for amplification? A) impressions B) reach C) conversation rate D) conversion ratio

b

28) All of the following are examples of dark social except: A) e-mail. B) tweets. C) SMS texts. D) Snapchat.

b

30) Which of the following allows Facebook to track user behavior on other sites? A) Open Graph B) Like button C) hashtags D) Whatsapp

b

32) Which of the following is a micro-blogging social network site that allows users to send and receive 140-character messages? A) Facebook B) Twitter C) Pinterest D) Instagram

b

35) Which of the following is most similar to Pinterest? A) LinkedIn B) Instagram C) YouTube D ) Tumblr

b

38) Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools? A) social density B) dark social C) amplification D) engagement

b

39) Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook? A) Amplify B) FBX C) DoubleClick D) PTAT

b

41) Which of the following involves using a variety of tools to encourage users to interact with content and brand? A) social density B) engagement C) amplification D) dark social

b

60) Which of the following is the second-most popular mobile marketing format? A) search engine advertising B) display advertising C) video advertising D) mobile messaging

b

63) In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing? A) 2014 B) 2015 C) 2016 D) 2017

b

66) Which of the following is the leading mobile retailer in the United States? A) Walmart B) Amazon C) Google D) QVC

b

67) Which of the following hardware technologies has Apple adopted for Apple Pay? A) GPS B) NFC C) BLE D) QR codes

b

76) Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years? A) local marketing B) location-based mobile marketing C) mobile marketing D) social marketing on Facebook

b

77) Macy's deployed which of the following technologies in many of its retail stores in 2014? A) QR codes B) iBeacon C) E9-1-1 D) Geo-search

b

81) Google uses which of the following to build a global database of wireless access points and their geographic locations? A) E9-1-1 B) Street View cars C) iBeacons D) BLE

b

9) Which of the following is known primarily for blogs? A) Facebook B) Tumblr C) Google D) Instagram

b

1) All of the following were popular types of online marketing before 2007 except: A) e-mail. B) corporate websites. C) mobile marketing. D) display ads.

c

10) Which of the following is the first step in the social marketing process? A) community B) amplification C) fan acquisition D) engagement

c

13) Which of the following statements about Facebook Exchange is not true? A) It competes with DoubleClick. B) It allows advertisers to target ads. C) It is a social search engine. D) It involves cookies.

c

14) Ads that appear in a Facebook user's News Feed are called: A) Marketplace Ads. B) Promoted Ads. C) Page Post Ads. D) Brand Ads

c

15) About how many hours a month do online social network users spend on average on all social networks combined? A) 15 B) 20 C) 25 D) 30

c

3) How much time a month does the average person spend using the Facebook app on mobile devices? A) about 3 hours B) about 10 hours C) about 13 hours D) about 23 hours

c

31) Which of the following is not true about Facebook News Feed Page Post Ads? A) They have a tiny tag indicating that they are sponsored. B) They can be liked, shared, and commented on, just like any news feed post. C) They cannot contain links. D) They have social context.

c

33) Companies are not permitted to collect personal information from children under the age of ________ without parental consent. A) 8 B) 10 C) 13 D) 16

c

37) Which of the following refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users? A) engagement B) information density C) social density D) amplification

c

40) Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay? A) Twitter B) LinkedIn C) Pinterest D) Snapchat

c

42) Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends? A) social density B) engagement C) amplification D) dark social

c

57) On average, users use about ________ apps a month on their smartphone. A) 10 B) 15 C) 20 D) 50

c

59) Which of the following is the most popular use for mobile devices? A) shopping B) socializing C) entertainment D) performing tasks, such as finances

c

61) Which of the following accounts for the most time people spend using a mobile device? A) watching video B) social networks C) listening to music D) reading news and magazines

c

69) What percentage of the population use a mobile device to research products online before purchasing? A) about 25% B) about 33% C) about 50% D) about 75%

c

11) Encouraging users to click a Like button is an example of which step in the social marketing process? A) fan acquisition B) brand strength C) community D) amplification

d

12) Your Facebook News Feed includes all of the following except: A) status updates. B) app activity. C) Likes. D) tweets

d

19) The ratio of impressions to fans is a measure of: A) engagement. B) amplification. C) community. D) fan acquisition

d

21) Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline? A) Promoted Tweet B) Promoted Trend C) Promoted Account D) Lead Generation Card

d

22) Which of the following statements about Pinterest is not true? A) Pinned photos and photo boards are available to all Pinterest users. B) Men are Pinterest's fastest growing demographic. C) Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams. D) Pinterest is the only one of the major social networks that does not accept paid advertising.

d

24) All of the following are Pinterest marketing tools except: A) Brand pages. B) Rich Pins. C) Promoted Pins. D) Promoted Accounts.

d

25) The number of people exposed to pins on Pinterest is a measure of which of the following? A) engagement B) community C) brand strength D) fan acquisition

d

29) Facebook's share price fell dramatically after its IPO because investors feared that: A) Facebook's new marketing solutions would be difficult to monetize. B) new social networks such as Instagram were cannibalizing Facebook's audience. C) privacy concerns were driving users away. D) Facebook would be unable to increase advertising revenues fast enough to justify its price.

d

4) By 2020, it is estimated that advertisers will be spending which of the following amounts on mobile marketing? A) $11.3 million B) $113 million C) $11.3 billion D) $113 billion

d

43) Which of the following is a Facebook feature that allows app developers to integrate their apps into the Facebook pages of users who sign up for the app? A) Whatsapp B) Like button C) Messenger D) Open Graph

d

55) Which of the following is not true about mobile marketing? A) Mobile marketing is the fastest growing form of online marketing. B) In 2017, spending on mobile marketing will comprise over 70% of the amount spent on all types of online marketing. C) A substantial part of mobile marketing should be counted as social marketing. D) People use most of their mobile minutes while they are on the go

d

56) Which of the following is the top app in terms of both audience size and share of time spent? A) YouTube B) iTunes C) Twitter D) Facebook

d

62) While using apps, users spend about 75% of the time on just ________ of them. A) 2 B) 3 C) 4 D) 5

d

65) Which of the following is not a major provider of mobile display advertising? A) MoPub B) Millennial Media C) AdMob D) Webtrends

d

78) Which of the following dominates the local mobile search market? A) Twitter B) Apple C) Facebook D) Google

d

25) The Spokeo case involved a claim for damages based on which of the following? A) Fair Credit Reporting Act B) Digital Millennium Copyright Act C) Anticybersquatting Consumer Protection Act D) Defend Trade Secrets Act

A) Fair credit reporting act

30) What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)? A) Require firms to have consumers affirmatively opt-in before PII is collected. B) Require firms to allow consumers to opt-out before PII is collected. C) Make collection of PII illegal. D) Require robust notice only before PII is collected.

A) Require firms to have consumers affirmatively opt-in before PII is collected.

27) Which of the following is a core Fair Information Practices (FIP) principle? A) Choice/Consent B) Access/Participation C) Security D) Enforcement

A) choice/consent

28) Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data? A) Notice/Awareness B) Choice/Consent C) Access/Participation D) Security

A) notice/awareness

48) ________ is a tiered notice and response system aimed at reducing copyright infringement over P2P networks. A) The CAS B) FIP C) Surfright D) The Open Internet Order

A) the CAS

6) Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision? A) the Golden Rule B) Universalism C) the Collective Utilitarian principle D) the Social Contract rule

A) the Golden Rule

49) What is the major reason the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law? A) the ability to make perfect copies of digital works at little cost B) the anonymous nature of the Internet C) the support for instant peer-to-peer communication D) the use of standards for file formats

A) the ability to make perfect copies of digital works at little cost

54) All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except: A) up to ten years' imprisonment for a first offense. B) fines up to $500,000 for a first offense. C) fines up to $1 million for a repeat offense. D) restitution to the injured parties for any losses due to infringement.

A) up to ten years' imprisonment for a first offense.

33) Which of the following is an example of a pay-for-privacy (PFP) approach A) AT&T's GigaPower service B) Meeco.me's life management tool C) Digi.me's app D) The Hub of All Thing's open source project

A