Ecommerce Quiz 2- Chapter 11

23) Which of the following statements about Instagram is not true? A) Instagram is owned by Twitter. B) Instagram is a photo-sharing app. C) Instagram is growing more quickly than Facebook. D) In terms of time spent per month by users, Instagram is second only to Facebook.

A

60) ________ refers to the feeling that one has paid too high a price for an item won at auction. A) Seller's lament B) Winner's lament C) Loser's regret D) Winner's regret

D

1) One of the first online virtual communities was: A) The Well. B) Myspace. C) AOL. D) Salon.com.

A

10) Which of the following is a leading social network in Russia? A) VK B) Tuenti C) Orkut D) Mixi

A

18) ________ has the highest penetration of social network usage among the general population. A) North America B) Latin America C) Europe D) Asia-Pacific

A

25) A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared practice. A) practice network B) general community C) affinity community D) interest-based social network

A

41) All of the following are solutions to the problem of high monitoring costs except: A) seller rating systems. B) watch lists. C) proxy bidding. D) fixed pricing.

A

5) A website designed to give horse enthusiasts a common discussion area would be classified as a(n): A) interest-based social network. B) affinity community. C) practice network. D) sponsored community.

A

43) ________ allows the consumer to enter a maximum price and the auction software automatically places incremental bids up to that maximum price as their original bid is surpassed. A) A watch list B) Proxy bidding C) Sealed bidding D) Price matching

B

44) When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as: A) discriminatory pricing. B) price matching. C) bid rigging. D) distress pricing.

B

46) All of the following types of auctions generally involve single units except: A) English auction. B) Dutch Internet. C) Name Your Own Price auction. D) penny auction.

B

53) Which of the following involves e-mailing another seller's bidders and offering the same product for less? A) transaction interception B) bid siphoning C) shill bidding D) persistent bidding

B

58) The time spent watching and reviewing auction bids is a part of ________ costs. A) pricing B) monitoring C) delayed consumption D) fulfillment

B

9) ________ is the second leading social network in the United States in terms of monthly unique visitors. A) Twitter B) LinkedIn C) Instagram D) Pinterest

B

8) Around what percentage of in the total United States population uses social networks? A) 50% B) 60% C) 70% D) 80%

C

40) The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs. A) equipment B) fulfillment C) delayed consumption D) monitoring

A

54) Threatening negative feedback in return for a benefit is an example of: A) feedback extortion. B) offensive shill feedback. C) defensive shill feedback. D) sending spam.

A

55) One partial solution to high monitoring costs is ________ pricing. A) fixed B) dynamic C) allocated D) distress

A

59) E-mailing buyers to warn them away from a seller is a type of auction fraud known as ________. A) transaction interference B) bid siphoning C) bid rigging D) shill bidding

A

77) After Google, the next portal/search engine site with the most unique visitors is: A) Yahoo. B) Microsoft. C) AOL. D) Facebook.

A

12) Facebook owns ________. A) Pinterest B) Snapchat C) WhatsApp D) Tumblr

C

13) In 2015, Fortune 500 companies used ________ more than Facebook. A) no other social networks B) Tumblr C) LinkedIn D) Pinterest

C

14) On which of the following do users spent the least amount of time per month? A) Snapchat B) Tumblr C) LinkedIn D) Pinterest

C

16) Healthboards is an example of a(n) ________ social network. A) practice-based B) interest-based C) affinity-based D) general

C

21) ________ recently acquired LinkedIn. A) Facebook B) Google C) Microsoft D) Verizon

C

22) ________ was an early investor in Facebook. A) Google B) Apple C) Microsoft D) LinkedIn

C

61) ________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item. A) Bid manipulation B) Shill feedback C) Shill bidding D) Bid rigging

C

7) Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order? A) message board B) timeline C) newsfeed D) friends' networks

C

75) Which of the following is not one of the three defining characteristics of a portal? A) commerce B) content C) auctions D) navigation of the Web

C

17) ________ is an example of a practice network? A) PredictWallstreet B) Instagram C) Debater D) Doximity

D

19) In 2015, which age group has the fastest growing rate of Facebook usage? A) 12-34 B) 35-45 C) 46-65 D) Adults over 65

D

2) The technology used by early online communities was limited to mostly: A) instant messaging. B) FTP. C) e-mail. D) bulletin boards.

D

26) The amount of time visitors spend on a site is a measure of ________. A) reach B) loyalty C) conversation D) engagement

D

27) Facebook was the leader in U.S. ad spending revenues on social networks in 2016. What company earned the second most amount of ad spending revenue? A) Snapchat B) LinkedIn C) Pinterest D) Twitter

D

48) Priceline is an example of a(n): A) English auction. B) Dutch auction. C) penny auction. D) Name Your Own Price auction.

D

73) ________ has tentatively agreed to purchase Yahoo. A) AT&T B) Microsoft C) AOL D) Verizon

D

74) Yahoo owns all of the following except: A) Tumblr. B) Flickr. C) Aviate. D) Instagram.

D

78) ESPN.com is an example of a: A) general purpose portal. B) vertical market portal based on affinity group. C) vertical market portal based on focused content. D) focused content portal

D

79) Which of the following is not one of the typical portal revenue sources? A) commissions on sales B) subscription fees C) tenancy deals D) referral fees

D

11) Each of the following is a top six social network site in the United States except: A) Tumblr. B) Myspace. C) Instagram. D) Pinterest.

B

15) When did the first online communities form? A) the 1970s B) the 1980s C) the 1990s D) the 2000s

B

20) Which of the following early leaders in social networking has been reinvented as a music-oriented social network? A) Vevo B) Myspace C) Polyvore D) Tumblr

B

24) Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace." A) social networks B) virtual communities C) community portals D) social forums

B

38) Which of the following is the market leader in C2C auctions? A) Amazon B) eBay C) uBid D) eBid

B

76) Which of the following statements illustrates the network effects that portals are subject to? A) Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. B) The value of the portal to advertisers and consumers increases geometrically as reach increases. C) The greater the amount of content provided by a portal, the greater its value to the community. D) The greater number of portals available, the greater the potential audience for each.

B

50) The profit a seller makes at auction is a function of all of the following except: A) initial pricing B) auction length. C) the number of units for auction. D) watch lists.

D

4) Bloom is an example of a(n): A) interest-based social network. B) affinity community. C) sponsored community. D) practice network.

B

42) Which of the following types of auctions "shields the brand" of the seller? A) English auction B) Name Your Own Price auction C) Dutch auction D) penny auction

B

3) Which of the following is a community of members who self-identify with a demographic or geographic category? A) practice network B) sponsored community C) affinity community D) interest-based social network

C

36) ________ of procurement officers use auctions to purchase goods. A) Eighty per cent (80%) B) Less than a quarter C) Over one third D) Twenty-five per cent (25%)

C

37) All of the following are benefits of auctions except: A) more efficient price discovery. B) lower transaction costs. C) decreased price transparency. D) increased market efficiency.

C

39) Which of the following is not a risk or cost of Internet auctions? A) delayed consumption costs B) equipment costs C) price transparency D) trust risks

C

45) Which of the following types of auctions is most often associated with sellers that have many identical items to sell? A) English auctions B) Name Your Own Price auctions C) Dutch Internet auctions D) group buying auctions

C

47) A(n) ________, in which the highest bidder wins, is the most common form of auction. A) Dutch Internet auction B) Japanese auction C) English auction D) reverse auction

C

49) Which of the following is not one of the top factors a business should consider when planning an Internet auction? A) type of product B) type of auction C) location of auction D) bid increments

C

51) ________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. A) Group buying B) Winner's regret C) Herd behavior D) Bid rigging

C

52) Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner? A) herd behavior B) winner's regret C) seller's lament D) loser's lament

C

56) The term ________ refer(s) to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale. A) siphoning B) herd behavior C) network effects D) channel expansion

C

57) A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding. A) bidding fee auction B) channel manager C) watch list D) rating system

C

6) Instagram is an example of a(n): A) interest-based social network. B) affinity community/social network. C) general community/social network. D) practice network.

C