ECON Ch. 12
In a perfectly competitive market, the long-run price is completely determined by...
the forces of supply
Productive Efficiency
a situation in which a good or service is produced at the lowest possible cost.
How is long-run competitive equilibrium achieved in a perfectly competitive market?
-If firms are making an economic profit, additional firms enter the market, driving down price to the break-even level. -If firms are making an economic loss, existing firms exit the market, driving price up to the break-even level.
Market structures in decreasing order of competitiveness
-Perfectly Competitive Markets -Monopolistically competitive markets -Oligopolies -Monopolies
Rules for profit maximization among all 4 firms
1. The profit-maximizing level of output is where the difference between total revenue and total cost is greatest; and 2. The profit-maximizing level of output is also where MR = MC.
Long-run supply curve
A curve that shows the relationship in the long run between market price and the quantity supplied.
In an Oligopoly, there are _________ firms, selling _______ products, with a ______ ease of entry.
Few, Identical or differentiated, Low (Ex. Manufacturing computers, manufacturing automobiles)
If MC = MR does not result in a profit, what do you do?
Still use MC = MR, as it will guide towards the loss-minimizing level of output
In a perfectly competitive market, the shutdown point for a firm occurs where...
MR = AVC, so there is no reason to continue production
In a monopolistically competitive market, there are _________ firms, selling _______ products, with a ______ ease of entry.
Many, Differentiated, High (Ex. Clothing stores, Restaurants)
In a perfectly competitive market, there are _________ firms, selling _______ products, with a ______ ease of entry.
Many, Identical, High (Ex. Growing Wheat, Poultry Farming)
The difference between price and average total cost equals:
Marginal profit
Market Structures
Models of how the firms in a market interact with buyers to sell their output.
In the short run, the firm should:
Operate if price > average variable cost.
P > ATC = P = ATC = P < ATC =
Profit Breaking Even Loss (Statements hold true at every level of output)
Economic profit
Revenue minus both explicit and implicit costs
In perfect competition, when a firm is making positive economic profit in the short run, then new firms enter the market causing the market supply curve to __________ and the market price to __________.
Shift right, decrease
Fixed costs are always...
Sunk costs
Profit
TR - TC
Additional profit maximizing rule for perfectly competitive firms
The profit-maximizing level of output is also where P = MC
Long-run competitive equilibrium
The situation in which the entry and exit of firms has resulted in the typical firm breaking even.
Price-Takers
Unable to affect the market price (perfectly competitive firms)
For a firm in a perfectly competitive market, price is equal to...
both average revenue and marginal revenue
Long-run equilibrium in perfect competition results in:
both productive and allocative efficiency
Marginal Revenue (MR)
change in total revenue from selling one more unit of a product
In a perfectly competitive market, the _________________ determine the market supply curve
collective actions of the individual firms
Allocative Efficiency
is a state of the economy in which production represents consumer preferences; in particular, every good or service is produced up to the point where the last unit provides a marginal benefit to consumers equal to the marginal cost of producing it. a state in which the economy produces the best combination of consumer preferences.
In a perfectly competitive market, the supply curve of the individual firm is the...
marginal cost curve
Perfectly Competitive Market
one in which -There are many buyers and sellers; -All firms sell identical products; and -There are no barriers to new firms entering the market.
In a monopoly, there are _________ firms, selling _______ products, with a ______ ease of entry.
one, unique, entry blocked (Ex: First-class mail delivery, providing tap water)
A perfectly competitive firm is too...
small to affect the market price
Average Revenue (AR)
total revenue --------------- quantity sold
In the long run, all costs are...
variable
If we show total revenue and total cost on the same graph, the ___________________ is the profit the firm makes.
vertical difference between the two curves