Econ Test 1, Econ Final
The consumer movement is ____________
DIVERSE in goals, levels of Commitment, & social background of participants exhibits diversity on leadership -demographics (male/female/old/young) -preferred tactics and strategies (picketing, marching, boycotting -ideology(individual responsibilities vs. protection (liquor laws, smoking) -anti-government vs. pro-government (fewer law/more laws)
1893
Lucy Stone dies
first state to make children attend school 1852
Massachusetts
Muckrackers examples:
Mcclure's magazine (standard oil: bribery, fraud, violence.) Dr. Harvey Wiley - U.S. Dept. of Ag (food preservation, "poison squad" of volunteers who were fed food adulterant to see affects.
Adam Smith:
Author of "An Inquiry into the Nature and Causes of the Wealth of Nations" stated that "consumers act in their own self interest and markets work with the invisible hand. (1776) -founder of modern economics -felt consumers should be given freedom and authority to run their own economic affairs -The US's founding fathers liked the idea that wealth should be based on goods and services produced and consumed by consumers consumers will make the choice that will give them the most satisfaction
the consumption process
Awareness Thinking Planning Implementation Evaluating
Law of demand
if nothing else changes, consumers will buy a greater quantity of a product at a lower price than at a higher price.
Scarcity
implies choice and choice implies cost. means that society has limited resources and therefore cannot produce all the goods and services people wish to have.
Desire for technology
includes the methods and materials that individuals use to get what they want includes machines, techniques, material objects and processes.
1920's
incomes rose, advertising new products, purchasing unfamiliar consumer durables and foods
Consumers:
individuals and groups who obtain, use, maintain and dispose of goods, services to fulfill needs and increase satisfaction.
Esther Peterson
-workers' rights -equal pay for equal work -truth in advertising -nutrition labels and "sell before" labels for food production.
14th Amendment
(1) All persons born in the U.S. are citizens; (2) no person can be deprived of life, liberty or property without DUE PROCESS OF LAW; (3) no state can deprive a person of EQUAL PROTECTION of the laws. Second of three "Reconstruction Amendments" passed after Civil War. "NOR DENY TO ANY PERSONS WITHIN ITS JURISDICTION THE EQUAL PROTECTION OF THE LAWS" Anthony said that a new amendment was not needed, they needed to uphold this amendment.
Your Money's worth
(Chase & F.J. Schlink, 1927) called for product testing
Economics and decision making:
-unemployment rate -interest rate -inflation rate
Economic regulation
-ECONOMIC regulations regulate price, entry, exit & service of an industry
1906
-Legislature set the maximum hours of labor for children to 55 a week and adopted a list of dangerous occupations prohibited to children under 16
Social Regulation
-SOCIAL regulations address safety, employment, fairness, environmental quality, and other non-economic questions. -Examples: job discrimination, clean water/air acts.
Susan B Anthony
-a prominent American civil rights leader who played a pivotal role in the 19th century women's rights movement to introduce women's suffrage to the US
Pre-industrial and industrial revolution market place
-last four decades of the 19th century -rapid industrialization, nationwide markets -could no longer depend on past experience to judge goods; no information upon which to judge new goods entering marketplace -corruption in business and government; corporate schemes to eliminate competition; control prices.
The Consumer Movement contains:
-people who are motivated by economic issues and seek benefits for themselves. ex. NRA -people who are guided by moral concerns and pursue benefits for others. Ex. MADD economic and moral
1880 Monopolies:
-railroads (pacific railway company) -telephones (American Bell Telephone renamed....ATT in 1899)
Rational Self Interest: Rational Choice Theory
-the dominant theoretical paradigm in micro. -assumes individuals choose the best action according to stable preference functions and constraints facing them -although rationality cannot be directly empirically tested, empirical tests can be conducted on some of the results derived from models.
1933
100,000 guinea pigs: danger in everyday foods, drugs, and cosmetics (Kallet & Schlink) central argument propounds that the american population is being used as guinea pigs in a giant experiment undertaken by the american producers of food stuffs and patent medicines and the like.
Adam Smith writes the wealth of nations
1776 *America is trying to win independence* considered founder of modern economics
Child Labor Reform Dates:
1832 1836 1842 1881
First National Consumer's league
1898 focused mostly on worker conditions (mostly children)
Second era
1920 - 1930 ended by great depression
1936
American Chamber of Honors FDA exhibit of unsafe cosmetics and adulterated foods. FDA activities and FDR sent message to congress to strengthen good and drug administration (FDA)
1902
Elizabeth Cady dies
Second Era
Ended by WW2
1934
Federal Communications Commission: regulates communications by radio, television, wire, satellite, and cable. *Janet Jackson's wardrobe malfunction.
1938
Federal Food, Drug and Cosmetic Act - regulates product ingredients.
1938
Federal regulation of child labor achieved in Fair Labor Standards Act
Muckrackers (1906)
Journalists who wrote about corruption in business and politics in order to bring about reform. derived from Theodore Roosevelt's term. Thought they were sensational and irresponsible.
1887
Interstate Commerce Act - addresses the issues of railroad abuse and discrimination.
Reformers
Middle to upper class, formed the first Consumers League in 1891, "white list" of shops with reasonable hours and wages focused on local social problems and political corruption -modern day example: Angie's list
1832
New England unions condemn child labor
government sovereignty
Patient Protection and Affordable Care Act (aka ObamaCare) - goals of increasing the quality and affordability of health insurance Page 10
1906
Pure Food and Drug Act and Meat Inspection Act (first federal law in the US history specifically enacted to protect consumers.)
1872
Republican Party Platform made reference to Women's Suffrage
1848
The first women's rights meeting in the US, held at Seneca Falls, New York, in 1848, itself followed several decades of quietly emerging egalitarian spirit among women.
1890
Sherman Anti-Trust Act - prohibits trusts (concentration of economic power in large corporations)
1842
State begins limiting children's work days (10 hours only)
November, 1872
Susan B. Anthony and others attempt to vote and get arrested
1906
Susan B. Anthony dies
August 26th, 1920
The 19th Amendment to the US Constitution became law, and women could vote in the fall elections, including the presidential election
Regulating Drugs:
The Bayer Company sold heroin as a "superior cough suppressant" Merck (Germany) offered 800 different products in its catalogue including quinine, morphine, strychnine and codeine Edward Robinson Squibb, MD, founded a company to supply ether and chloroform to the US Navy
The consumer movement:
The US was founded on the free market system, however, by the late 19th century (we're now in the 21st) there were situations (e.g.) monopolies that led to the desire for consumer protection.
Consumerism:
The belief that goods give meaning to individuals and their roles in society. Ex. engagement ring is 3 month salary -how much of our decision making process is influenced by other's thoughts?
1937
The elixir SULFANILAMIDE disaster was a mass poisoning in the US. It caused the deaths of more than 100 people. Capsule form was safe, liquid was not. After this manufacturers had to test/prove drug safety.
1872
Victoria Woodhull runs for president (first woman to run for president) -later became a colorful and notorious symbol for women's rights, free love and labor reforms
conspicuous consumption
When a person pays an extremely high price for a product for its PRESTIGE VALUE leading to a much higher demand than a simple price.demand relationship would justify.
Ralph Nader
Wrote Unsafe at Any Speed, detailing his claims of resistance by car manufacturers t the introduction of safety features. brought attention to the lack of safety in American automobiles.
December 10th, 1869
Wyoming territory passed a law permitting women to vote (not many women here however)
1837
Young Teacher, susan B Anthony asked for equal pay for women teachers
Prestige:
a high standing achievement through success or influence or wealth, etc.
Children's rights movement
a historical and modern movement committed to the acknowledgement, and expansion of the rights of children around the world
Capitalism
a social system based on the recognition of individual rights -separated from economics (production and trade just like the state is separated from church. -being able to freely choose among a vast variety of commodities gives people a sense of freedom.
barriers to information (consumer report):
ability to acquire information ability to understand information biased information Essentially, ACQUIRE, UNDERSTAND AND BIAS
Orphan train
boys became factory workers and girls became prostitutes.
implementing
buying You actually sit down at the computer and surf the web for the best price of the product.
Why include cosmetics?
countless beauty mavens suffered serious health problems thanks to killer cosmetic like "lash lure" an aniline eye lash due introduced in the 1930's that caused 16 cases of blindness and one death and Koremlu, a depilatory cream of the same era that contained rat poison
Monopoly
defined as a a persistent market situation where there is only one provider of a product or service, no competitors. -do not protect consumers -take choice out of consumer's hands -do not have to provide good/safe/equitable products.
First era was ended by
economic hardship, WW1
Factors that influence consumers
economics history consumer culture individual traits physiological needs desire for technology political area, ex. government standards
Examples of at-risk consumers
elderly - nursing home abuse youth - students falling prey to scams poor - have little to nothing yet are targeted by those less well off than they are Rich - oprah's lost relatives
1836
first state child labor law
Lucy Stone
first woman in MA to achieve college degree, first woman to marry and keep her own last name
Consumer Research (CR) group
formed by Schlink to do product research
Thinking
gather information the mental exploration of the possibilities: weighing pros and cons and gathering information about the product in question random set of thoughts
Consumer reports do not take advertising
good for 6th grade level of education rests largely on information consumers with good information vote intelligently with their dollars.
goods vs services
goods are tangible services are intangible
John Kenneth Galbraith
known for his liberal views. Wrote THE AFFLUENT SOCIETY, called for less emphasis on production and more on public service. He was a key advisor to JFK and was a friend of Esther Peterson, who later became the first special assistant for consumer affairs to PREsident Johnson. Advertising became more pervasive with the advent of television.
First Era:
late 1800-early 1900s 1898 First National Consumer's league focused mostly on worker conditions
Elizabeth Cady Stanton
married abolitionist Henry Brewster Stanton in 1840, she'd already observed enough about the legal relationship between men and women to insist that the word "obey" be dropped from the ceremony.
1881
newly formed AFL supports state minimum age laws (14 years)
Material resources
non human
human resources
personal characteristics, physical characteristics.
Maslow's Hierarchy of Needs
physical: have to have safety: shelter, guns relational: friends, touching Esteem: facebook, interacting Self Actualization
The consumer movement defined
policies aimed at REGULATING products, services, methods and standards of manufacture, selling and advertising in the interest of the buyer. -consumer activists demanded safe, reasonable priced, and accurately labeled products, along with the right to complain and be satisfied with products.
political arena
politics affect our economic decision making
Primary goal of the consumer movement:
primary goal of the movement to advance EFFICIENCY and EQUITY in the marketplace.
producer sovereignty
producers have the power to decide which products and services society will produce and consume
not all consumption is ___________
rational
Consumer culture
refers to patterns of human activity and the symbolic structures that give activity significance the way people live in accordance to beliefs, language, history, or dress culture includes the groups in which an individual or family resides and their behaviors/traditions.
Planning
shopping around deciding ordered steps of action needed to make the purchase a reality planning on taking $50 from each pay check to pay for it planning the date you will have the $ Making a plan to get to the store/or on the internet to make a purchase
History
the background of history of each person and the area influences their decision. Ex. confederate flags in Iowa / scottish tattoo
Needs
the barest minimum physical necessities that allow you to survive
Economics
the study/science of production, distribution and consumption (Goldsmith) The study of how society manages its scarce resources (Miller)
resources:
things used to produce other things to satisfy needs and wants.
physiological needs
thirst hunger safety housing protection
how do we protect consumers?
through consumer POLICIES Government sponsored policies education is a key tool to prevent consumer injury
Buying G/S is an act of trust
true, b/c we assume our purchases will increase our satisfaction, however we are not always satisfied. Caveat: Ford explorer and Firestone tires
satisfaction
utility, well-being
Awareness:
what are needs and wants a stimulus lets us know that something is needed or desired A broken computer makes us aware another one is needed Your friends PS4 game system purchase makes you aware you want one
wants
what people would buy if their incomes were unlimited
Two at risk groups:
women & children
evaluating
would you re-purchase? Spend time reflecting Did you achieve the level of satisfaction?
Upton Sinclair
wrote "The Jungle", that portrays the dangerous and unhealthy conditions prevalent in the meat packing industry at that time. Theo Roosevelt threw support behind Meat Inspection Act.