Email marketing

What is the minimum number of prospects you must have when sending out an A/B test?

4

What are AddThis icons?

AddThis displays social media buttons in your email content. Each time a prospect clicks an AddThis button, a social post based on your content is generated so that the prospect can easily share it.

What are variable tags?

Allows you to use info from your contact's prospect records on emails.

What is an autoresponder email?

An autoresponder email is an email that is sent automatically in response to a prospect action, like filling out a form. These emails provide another way to get a tracked touch with prospects and lead them to interact more deeply with your site. Use completion actions to send autoresponder emails for your forms, form handlers, files, custom redirects, and emails.

What are content regions?

Content regions allow you to lock down content blocks in your email template. You would use the pardot-region attribute in the HTML.

True or false: Pardot tracks all links in emails?

True, but only if they start with http:// or https://. Pardot rewrites links in emails and tracks them for each recipient. To make sure that links rewrite correctly, URL-encode special characters and spaces appended to your URL, such as file names.

True or False. Pardot tracks non-image content files.

True.

How are email templates and list emails different?

You can use an email template over and over again, but can only use a list email once. You can also use email templates for engagement studio and autoresponders.

What should you do if you don't have a value for content in a variable field?

You should create default values. Default values prevent mishaps if you don't have a value present in that field for a prospect.

What are five things you must do when complying with CAN-SPAM?

- Don't use false or misleading header information. - Don't use deceptive subject lines. - Identify the message as an ad. - Tell recipients where you're located. - Tell recipients how to opt out of receiving future email from you.

What should you look out for when testing a list email or email template?

- Test links - Test that variable tags and dynamic content populate - Test or review for typos - Test that design looks sharp and renders across devices.

What do variable tags insert into an email template?

A prospect's field value.

What does the report tab show in the list email report?

Basic information about engagement rates, including, opens, clicks, unsubscribes, open rate, how many prospects clicked on each link.

What does the click-through-rate report tab show?

Breaks down link performance visually.

What information is included in your list email report?

Click through rate report, email clients, interaction

What is DomainKeys Identified Mail (DKIM)?

DomainKeys is an email authentication system that verifies the DNS of an email sender and the message's integrity.

What is dynamic content?

Dynamic content ensures subscribers receive messages targeted to their interests.

How does email marketing relate to marketing automation?

Email marketing is a tool in an overall marketing automation strategy.

What is the difference between email marketing and marketing automation?

Email marketing is a tool that helps send mass email, track replies, and report on them. Marketing automation is a solution that allows you to more effectively market on multiple channels online (such as email, social media, websites) and automate repetitive tasks.

What are email template drafts?

Email template drafts are templates that haven't been published yet. You can't use email templates for emails until you publish them.

When creating a test list, what box must you check?

Email test list

What are permission-based emails?

Emails that are requested and relevant.

True or False. You can attach files to Pardot emails.

False. Although you can't attach a file directly to an email sent with Pardot, you can include download links to your Pardot-hosted content files. An added benefit to using this method is that Pardot tracks non-image content files, so Pardot-hosted file downloads appear in a prospect's activities.

True or False. Pardot can set up a Domain-Based Message Authentication, Reporting, and Conformance (DMARC) policy for you?

False. But it can help you see if you are compliant.

What metrics are on the email template reports?

HTML Open Rate HTML Opens Hard Bounce Link Details Opt-Out Rate Soft Bounce Spam Complaint Rate Total CTR (Click-Through-Rate) Total Clicks Total Delivered Total Opt-Outs Total Queued Total Sent Total Spam Complaints Unique CTR (Click-Through-Rate) Unique Clicks

What does the email clients tab show?

It captures and tracks email client usage across your recipients.

What does the interaction report show?

It shows how your recipients engage with your email, including how many glanced, skimmed, and read. It also includes an email forward count and an email print count.

What two criteria are used by Pardot to measure success in A/B testing?

Opens and link clicks

What happens when you add a user to a test list in Pardot?

Pardot automatically creates a prospect record with the name and email address from the user's Pardot account.

How do you access your List Email report in Pardot?

Pardot reports -> Marketing Assets -> Emails -> List emails

What happens when there is a tie when Pardot sends out an A/B test?

Pardot sends out version A.

Who can be added to test lists?

Pardot users only.

What is removable content?

Removable content allows users to remove a region from an email template.

What are repeatable regions?

Repeatable regions allow Pardot users to copy content in an email template. You may use this in an email newsletter with multiple sections, for example. If you want to make an element repeatable, add the pardot-repeatable attribute. The repeatable attribute must also have the pardot-region attribute.

What are responsive email templates?

Responsive templates use CSS to resize your emails when viewed on mobile devices.

What is Sender Policy Framework (SPF)?

SPF is a form of email authentication that makes forging the sender of an email, or email spoofing, more difficult.

What does Pardot use to authenticate emails from your domain?

Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM)

What must you include on all of your emails for CAN-SPAM compliance?

Subscription preferences and mailing address:

What do warmer call-out colors in the click-through rate report signify?

That the click through rate is high relative to other links in the email.

What does it mean that a prospect "glanced at" an email?

They had the email open between 2 and 10 seconds.