ENGLISH I// Ethos, Pathos, and Logos Examples

Pathos

Appeal to Emotion - evokes feelings and can cause audience to act quickly

Ethos

Appeal to Ethics - builds credibility and character

Logos

Appeal to Logic - facts and reasonable ideas

Trust me, I'm a doctor. (example 1)

Ethos (example 1)

A commercial about a specific brand of toothpaste says that 4 out of 5 dentists use it. (example 2)

Ethos (example 2)

A political candidate talks about his experiences as a soldier, as a businessman, and as a politician-in contrast to his opponent. (example 3)

Ethos (example 3)

A makeup commercial features beautiful, famous women, who use this makeup-appealing to the viewer because if these women use it, it must be a good product. (example 4)

Ethos (example 4)

A politician argues for a new domestic spending program by stating facts and figures about the current level of spending, the current economy, and how this program is projected to improve the economy. (example 1)

Logos (example 1)

A study on using a specific reading program to teach young children to read cites statistics regarding the number of children who have been helped by the program, their demographics, the conditions under which they used the program, and the gains they made in their reading proficiency while using the program. (example 2)

Logos (example 2)

One in five women will be a victim of sexual assault during college. (example 3)

Logos (example 3)

14.6% of Americans have little to know food security. (example 4)

Logos (example 4)

Advertisement about donating to a charity includes scenes of emaciated children and the words, "For just $1.00 a day, you can feed a starving child." (example 1)

Pathos (example 1)

Politician is pictured holding a child, while a voice talks about his opponent's stance on abortion. (example 2)

Pathos (example 2)

Grocery store commercial shows a grandmother and granddaughter baking a cake together just before the entire family arrives for Thanksgiving dinner. (example 3)

Pathos (example 3)

Your donation can help save the lives of many innocent animals. (example 4)

Pathos (example 4)