Entrepreneurship class sim

Based on the typical initial team structure in today's agile, high-performance startups, how many co-founders would you recommend that your client have?

1 to 3

(3) Based on your analysis of Upwork's job posting for a Paid Acquisition Manager, what are their tactics for generating customer leads?

A/B testing of campaigns Facebook advertising campaigns Keyword portfolio development Landing page optimization LinkedIn advertising campaigns & Remarketing

(1) When would you advise your client to start talking to target customers about their product or service idea?

All the idea phase before the prototype is created

(1) What is your assessment of your barriers to entry in crowdsourcing industry?

Barriers to entry in this industry are Low and increasing

To effectively advise your client with their team strategy, it is valuable for your to research the teams of competing companies. According to the "Crowdsourcing Service Providers in the U.S." report, who are the major competitors of your client?

Crowdflower InnoCentive Lionbridge Technologies Upwork

Lukas Biewald is the founder and CEO of Crowdflower. Based on your review of the article titled "My Board Fired Me," what are the key learnings shared by Lukas?

Embrace authenticity Surround yourself with irrational mentors Ask for stories, not advice

(3) To effectively advise your client with their market strategy, it is valuable for your to research the market strategies of competing companies. According to the "Crowdsourcing Service Providers in the U.S." report, what type of work accounts for the largest proportion of industry revenue?

Expertise-based tasks

(1) In considering the three key purposes of a value proposition, what would you advise your client to focus on: (Choose three.)

Explain how their product solves customers' problems or improves the situation Define the specific benefits that will be delivered by the product or service for the customer Tell the target customer why they should buy the product or service instead of the competition's

(1) What is your assessment of globalization in the crowdsourcing industry?

Globalization in the industry in low and increasing

Based on the management team profiles listed for Upwork at https://www.upwork.com/about/team/, and our lectures and reading on the role players in teams who is best aligned on the role of "Hacker"?

Han Yuan

(3)Based on your analysis of the readings, lectures, and reports, what key success factors would your emphasize for your client to succeed in this market?

Have well developed internal processes to ensure an appropriate knowledge base is directed to an appropriate event Vary services to be flexible with the operation of customers Develop high-level contacts within industries to gain a competitive advantage Serve a diverse range of customers to generate more diverse revenue streams

Based on the management team profiles listed for Upwork at https://www.upwork.com/about/team/, and our lectures and reading on the role players sin teams who is best aligned on the role of "Hipster"?

Hayden Brown

(3) In an effort to establish themselves in an area that is not a high priority....

Ideation tasks & Small and medium enterprises

(1) Based on your analysis of the Upwork website, what is their primary value proposition?

Make it fast, simple, and cost-effective to find, hire, work with, and pay the best professional anywhere, anytime

Analyzing the job postings of competitors can provide insights into the strategies and tactics of competitors. Based on your analysis of Upwork's job posting for a Sales Development Representative, what are their tactics for recruiting mid-market and large enterprises to post jobs on Upwork?

Make outbound calls to connect with marketing-generated inbound leads Generate and qualify new leads within prospective accounts via email Contact leads to set up appointments for sales representatives

(3) Based on your analysis of the Upwork website, as well as other competitors, what product features are most common?

Post Jobs Invite freelancers to apply View freelancers' work histories Review proposals See review of freelancers Pay online

(1) Based on your analysis of the report "Crowdsourcing Service Providers in the US", what markets should your client analyze before selecting which market to target?

Startup Companies Small and Medium Enterprises Large Enterprises

Demand for crowdsourcing service providers is driven primarily by what type of customer? Select One.

Startups

(1) Based on your analysis of the report "Crowdsourcing Service Providers in the US", how would you assess the industry for your client?

The growing prevalence of internet services and mobile internet connections will continue to drive growth Industry growth has been heavily driven by demand from the internet technology sector Increased investment is expected to encourage entry into the industry Start-ups and small enterprises account for the majority of crowdsourcing activity

In advising your client on establishing their advisery teams, what key questions should you ask of your client?

What do you need right now from advisers? Do the candidate advisers care about their industry and solution? Is the client prepared to compensate the adviser with equity in the company?

(1) As your client develops their value proposition, which key questions should they keep in mind?

Who is the product or service for? What product or service is their company selling? What is the benefit of using it? What makes your offering unique versus competitors?

Based on the management team profiles listed for Upwork at https://www.upwork.com/about/team/, and our lectures and readings on the role players in teams, who is best aligned with the role of "Hustler"?

eric gilpin