ESB Test 5

Megan is starting a floral company and is trying to secure customers. She has been able to set up several appointments with potential customers through word-of-mouth marketing. Megan expects that each appointment will require several steps to complete her sales. Drag and drop the steps of completing a sale in the correct order of their occurrence

1 - determine whether the customer needs the service 2 - consult with the customer 3 - convince the Potential customer to use the service 4 - offer an incentive 5 - ask for referrals

A landscaper averages $ 1,500 per sale and needs to earn $6,000 per month to break even. Through experience , he finds that 25% of his active prospects buy within 30 days. How many prospects should the landscaper have in the pipeline at all times at a minimum?

16

A freelance architect averages $10,000 per sale and needs to earn $20,000 per month to break even. Through experience , he finds that 10% of his potential customers buy within 30 days . What is the minimum number of prospects the architect needs to break even each month?

20

The owner of a small local diner wants to attract customers away from competing restaurants . Which strategy will best identify those customers when they arrive at the diner?

accept coupons issued by competitors when customers pay their bill

The owner of Rick's Sandwich Shop is trying to attract customers from his competitors. Which strategy will best identify those customers when they arrive at the shop?

accepting competitors coupons

Al's street sweeping business has expanded to include oversized trash pickup and snowplowing services in the winter. He has numerous potential customers requesting his services. Which of these customers will generate the highest gross revenue for the next year ?

an apartment complex paying $450 monthly

A property care business provides landscaping maintenance, debris cleanup, and snow removal. The owner is reviewing several requests for its services. Which potential new customer will generate the highest gross revenue over the next year?

apartment complex paying $175 weekly

A family-owned retail store is exploring various ways to advertise. What are some of the benefits and drawbacks of various marketing outlets?

email - cost-effective but easily ignored newspaper - targets local community, but has a shrinking subscriber base especially younger consumers social media - inexpensive to produce but requires ongoing maintenance television - strong impact but expensive web banners - highly flexible but limited creative space

A mobile lunch truck is introducing a new seasonal salad . Which group of people would be the most likely to purchase this new salad?

employees who work at nearby businesses

Annie's Diner is promoting a new seasonal burger Which group of customers are most likely to purchase the new burger?

employees who work at nearby businesses

A consultant wants to use a form of personal communication to market his services to businesses during a conference . Which form of communication should be used ?

networking

Amy has a successful wedding planning company and wants to personally market her services during a wedding exposition she will attend. Which form of communication best fits Amy's needs?

networking

Timmy owns The Pasta Palace and serves the best food in town, but his prices are a bit higher than his competitors . Recently, one of his competitors began honoring his coupons in an effort to attract new customers . Timmy wants to increase the number of his return customers by reminding them that the quality he offers is worth the price. Which strategy might increase Timmy's number of return customers?

offer a free meal on a customers birthday

A restaurant owner offers excellent food and service, but her prices are a little higher than her competitors. She wants to increase her percentage of return customers by reminding them that the quality offered at her restaurant is worth the slightly higher prices. What is a strategy the restaurant owner could use to achieve this goal?

offer customers to signup for a free meal on their birthday

Johnny's Deli wants to develop closer relationships with its customers to encourage repeat business. Which would best accomplish the goal of creating close relationships and encouraging repeat business ?

offer free items for those who receive the monthly newsletter

A fitness trainer in a neighborhood is trying to add new consumers who have recently moved into the neighborhood . What is effective for attracting new customers ?

promotional discount

Bob's Bowling Alley is looking to start multiple bowling leagues in the surrounding area for an upcoming tournament. Which form of communication would achieve the goal?

promotional discounts

A local bakery wants to develop close relationships with its customers to encourage return business. What is the best option for the bakery to accomplish this goal?

provide a free baked good each quarter to customers who sign up to receive a monthly newsletter

An individual is starting a janitorial services business and is trying to secure new clients. The individual has been contacting potential customers for a month but has only one customer so far. The individual is unsure why the business is not getting clients more quickly The individual has done the following: prepared a sales pitch to give when meeting with potential customers • practiced a speech to give to potential customers prepared to deliver the service if a prospective client agrees to become a customer Which step in the sales process is the individual failing to execute?

qualifying sales leads

In the past year, Sandra's Salon has expanded by gaining a tanning bed. This has helped improve business, but Sandra wants to retain more customers and build loyalty among her client base to keep them from choosing any of her competitors. Which three options would best retain customers?

send existing customers reminders about the importance of regular hair haircuts send existing customers a 10% discount for their next tanning session offer existing customers a 50% discount for referring a new customer

Tony is starting a dog washing business and is trying to gain customers. He has only secured two customers so far and would like to get more soon. He has prepared a sales pitch for potential customers, practiced his speech, and is prepared to deliver the service if a potential customer becomes an actual customer. Which step in the sales process has Tony overlooked ?

setting up the sales meeting

Jessica teaches piano lessons and would like to gain more students (customers) through the sales process. Drag and drop the steps of a sales process in the correct order of their occurrence

step 1 - obtain a list of potential customers step 2 - determine which potential customers to target step 3 - contact potential customers step 4 - Close the sale step 5 - complete the transaction

Ed's ATV Repair has grown into a successful business. He is looking to offer several promotions to kick start the upcoming off-road season. Which communication will reach the largest number of Ed's potential customers?

tv advertisements

The owner of a tire shop in a large city wants to reach the largest number of people possible with promotional efforts. Which method should be used?

tv advertising