Event 378
Materiality is defined as: The importance of ensuring that stakeholders have a significant voice in how the event is sustainably planned and managed The link between event objectives and organizational strategy The importance of a specific issue in relation to economic, social and environmental impacts on stakeholders
A
Reducing an event's carbon footprint is an example of? Meetings and events as conservers Meetings and events as capitalists Meetings and events as catalysts Meetings and events as creators
A
The how dimension of the event ecosystem A) refers to the sustainability aspects of service providers for meetings and events B) details logistic competencies for event professionals C) suggests ways to complete formal reporting within the GRI EOSS standard
A
What is the expression "giving back" used to represent? A) Transactional CSR B) Transformational CSR C) Transitional CSR D) Transient CSR
A
The what dimension of the event ecosystem A) recognizes that specific materials and therefore sustainability decisions will vary for each meeting or event B) Does not interact with other areas of the ecosystem C) Refers to the materials needed for the meeting/event
A & C
Examples of business operation issues for codes of conduct in the meetings and events industry include Gift exchanges Familiarization trips Community service B and C A and C A and B
A and B
The circular economy is a term referring to Bartering at events, such as with in-kind donations that do not involve money but services instead Free trade between friendly nations The lifecycle of events, specifically those that occur regularly A closed-loop approach that mimics natural systems
A closed-loop approach that mimics natural systems
The term decision point refers to A specific time when the competition to hose a major is announced A point in time where a decision must be made based on evaluation of alternatives and a balance between people, planet, and profit The senior staff person with authority to make sustainability decisions within your organization
A point in time where a decision must be made based on evaluation of alternatives and a balance between people, planet, and profit
A baseline refers to: An ethical line you should not cross A guiding idea marking the path of achieving your meeting or event objectives The most direct route between two objectives A starting point against which you can measure future change
A starting point against which you can measure future change
Best practices for sustainability reporting include: Using sustainability reports to set goals for future events Allowing opportunities for feedback from your participants Applications of greenwashing B&C A&C A&B
A&B
Discussing your sustainability objectives with vendors Is a part of the process for integrating sustainability initiatives into contracts Should include flexibility in how to achieve goals, rather than being prescriptive None of the others
A&B
Event sustainability reporting is important because It provides context, scope, credibility It identifies significant issues, creates relevance, and formalizes achievement It is mandatory for many organizations
A&B
Examples of faith-based dietary requirements include: A) Kosher B) Halal C) vegan
A&B
Green insurance Supplements typical building insurance to cover sustainable features Can be purchased for buildings that do not currently have environmental materials Is not required as typical insurance covers sustainability related features such as a vegetative roof
A&B
Scheduling events with consideration for religious festivals and holy days has the following benefits: A)Reflecting positively on the host of the organization B)Helping to ensure greater availability of attendees, speakers, and performers
A&B
Examples of communicating in a more sustainable manner include: Opting for online communication when possible practicing green marketing myopia Designing signs so that they can be reused A&B A&C B&C
A&C
Examples of key performance indicators for success in sustainable communications, public relations, and marketing include: Percentage of increased sales that can be attributed to sustainability initiatives All of the others Percentage of participants that offset their carbon emissions Outcomes of community services projects
All of the others
The purpose of benchmarking is to: identify and adopt best practices Align behavior with internal expectations and external achievement Identify performance gaps All of the others
All of the others
To manage health and liability risks related to food donations, event professionals should: Identify and work with reputable organizations that regularly handle food donations Familiarize themselves with local regulations Consult with the event's insurance provider All of the others
All of the others
The areas outlined in APEX are: Accessibility, accommodation, communications, energy, exhibits, food and beverage, procurement, transportation, water Audiovisual, accommodation, communications, destinations, exhibits, food and beverage, venues, on-site offices, transportation Audiovisual, accessibility, accommodation, CSR, communications, destinations, exhibits, food and beverage, transportation Accessibility, exhibits, food and beverage, infrastructure, on-site offices, procurement, stakeholders, technology, venues
Audiovisual, accommodation, communications, destinations, exhibits, food and beverage, venues, on-site offices, transportation
An event scope is defined as: The impact of the event on external stakeholders The limits of the event as defined by the material elements the event professional has decided to report The impact of the event on both internal and external stakeholders The number of stakeholders impacted by the event included in the communications and stakeholder management process
B
Inspiring post-event sustainable behavior is an example of? Meetings and events as conservers Meetings and events as catalysts Meetings and events as creators Meetings and events as capitalist
B
The Copenhagen Sustainable Meetings Protocol: A) Was a collaborative effort between multiple agencies B) All of the others C) Is an example of cluster CSR D) Integrates three international standards into a unified model
B
The Strategy and Analysis section of the Global Reporting Initiative G.3 Guidelines: Only include environmental strategies Is a top-line look at sustainability and provides context for the report Should have a statement from the meeting professional Requires a detailed summary of organizational objectives
B
The overlap between environmental protection and social justice is referred to as: Eco-efficiency Environmental justice Fair trade Double bottom line
B
The purpose of ISO 20121 is: To provide an event management system and framework to consider sustainability issues common to the industry To provide an event management system and framework to consider sustainability specifically for each organization's issues To provide an easy-to-follow checklist for sustainability reporting To ensure all event professionals will eventually use this standard exclusive of any other
B
The term systems view means A) How technology is integrated to facilitate planning and reporting B) The process of understanding how specific event elements relate to one another C) The integration of sustainable meetings and events into organizational strategy D) The ability to visually map the event process
B
Benefits of a sustainable supply chain include: Long-term contractual certainty Transparency, accountability, and traceability of products Risk and reputation management
B&C
The Hamlet decision refers to A) a regional framework of meetings using small urban centers to minimize carbon emissions from travel B) the initial decision to be made, which is to hold the meeting/event or not C) derived from Shakespeare's famous soliloquy in Hamlet, "To be or not to be, that is the question"
B&C
Shared value A) Refers to the banding together of organizations to benefit their businesses and address issues important to the market and to society B)Examines the intersection between the needs of society and the needs of the organization and develops strategies to advance both for mutual benefit C)Is a new form of business model that seeks to achieve economic prosperity over the long term through the creation of value and a positive contribution to broader social issues D) Calculates the monetary value of social impact by measuring inputs, outputs, outcomes and impact
B- WRONG, C?
The internal business perspective of the balanced scorecard: Is usually set by senior management or the board Is the most important factor to consider in creating a scorecard for sustainable meetings and events Should reflect both event and organizational objectives, mission, and vision Should not be shared outside of the events team
C
The overlap between environmental protection and economic efficiency is referred to as: Double bottom line Fair trade Eco-efficiency Environmental justice
C
This organization provides a framework that integrates environmental sustainability into business processes: Triple bottom line Ecological footprint The natural step sustainability hierarchy
C
What is suitcasing? People attend exhibits for the sole purpose of collecting giveaways from the exhibitors Event attendees request a complimentary upgrade when arriving at a hotel Business is solicited by non exhibitors at or around the convention center or by exhibitor and sponsors in non designated areas None of the other answer is an example of suctioning
C
What is the expression "changing society" used to represent? A) Transitional CSR B) Transactional CSR C) Transformational CSR D) Transient CSR
C
Hybrid meetings Combine education and networking events Combine the meetings of two separate organizations Combine simultaneous live and virtual elements None of the others
Combine simultaneous live and virtual elements
Organizing a tree-planting project for an event is an example of? Meetings and events as conservers Meetings and events as capitalists Meetings and events as catalysts Meetings and events as creators
D
The Global Reporting Initiative Event Organizer Sector Supplement: Doesn't require all indicators be reported on Can be used for any size event Can be used by event professionals of any level of experience All of the others
D
The Management Approach and Performance Indicators section of the Global Reporting Initiative G.3 Guidelines: Includes a description of the governance of the organization, including the executive The products and services offered by the organization, including financial information Who has direct-line responsibility for sustainability at the event and the event itself Outlines core indicators for economic environmental and social impacts
D
social return on investment A) Refers to the banding together of organizations to benefit their businesses and address issues important to the market and to society B)Examines the intersection between the needs of society and the needs of the organization and develops strategies to advance both for mutual benefit C)Is a new form of business model that seeks to achieve economic prosperity over the long term through the creation of value and a positive contribution to broader social issues D) Calculates the monetary value of social impact by measuring inputs, outputs, outcomes and impact
D
Measureable environmental issues related to technology include: Energy use, sourcing and transportation, certification, waste management Energy use, certifications, policies, waste management Communications, energy use, certifications, policies, waste management
Energy use, sourcing and transportation, certification, waste management
Which of the following is true when sourcing food and beverage? It is always more sustainable if its obtained locally Event professionals should look at what is is, how it was grown, and how it was transported before making a decision Seasonal produce is a good choice, but not as good as locally grown A good rule of thumb is local, organic, and then seasonal
Event professionals should look at what is is, how it was grown, and how it was transported before making a decision
This practice creates opportunities for clients, customers, and the public to interact with a brand, its values, and its products through a face-to-face experience involving both awareness and education, as well as corporate culture and emotional aspects: Brand marketing Product marketing Sustainable marketing Experiential marketing
Experiential marketing
The sustainability hierarchy ranks event venues according to the triple bottom line. (T/F)
F
Advantages of collaborating with suppliers on a sustainable supply chain include: Greater innovation, economic and environmental savings, and other efficiencies Achieving a social license to operate in the community Long-term certainty Enhancement of reputation in the marketplace
Greater innovation, economic and environmental savings, and other efficiencies
The Global Reporting Initiative Event Sector Supplement Is a reporting framework specific to the meetings and events sector Should only be used by GRI member organizations Must be third party certified All of the others
Is a reporting framework specific to the meetings and events sector
Meeting and event planners who plan to incorporate cultural experiences into their programs should consider which of the following questions?
Is the experience authentic, or does it promote negative and inaccurate stereotypes? WRONG- all of the above
What is meant by the geographic context Issues specific to the meeting or event destination, such as a shortage of water The facilities available in specific destinations that may have LEED accreditation or other certifications Destinations competing to host a meeting or event The Southern vs Northern Hemisphere
Issues specific to the meeting or event destination, such as a shortage of water
The elements of the MAUDE framework for socially responsible events are:
Meaningful, Aligned, Unique Skills, Destination Specific, Engaging
A sustainable supply chain policy should reflect: Your ability as an organization to pay and discounts expected The need to involve the procurement department Organizational and event objectives, issues, risks, and resources The timing of contractual obligations
Organizational and event objectives, issues, risks, and resources
Metrics for sustainable energy management in hotels and/or meeting venues might include: Stability of long-term energy contracts with the local provider Increasing the benchmark annually on a comparative basis Percentages of high-efficiency lighting, energy from alternative sources, guestroom or meeting rooms with motion sensors, percentage of windows that open A&B
Percentages of high-efficiency lighting, energy from alternative sources, guestroom or meeting rooms with motion sensors, percentage of windows that open
Walkability refers to: Programs encouraging meeting and event participants to walk to off-site events Placement of the main meeting venue within walking distance of the majority of accommodation options for participants The distance between meeting rooms None of the above
Placement of the main meeting venue within walking distance of the majority of accommodation options for participants
The four stages of the PDCA cycle are:
Plan, do, check , act
The 8 Ps of sustainable event marketing are: Product, priorities, price, public relations, place, positioning, proof, and principles Product, promotion, price, public relations, place, practices, proof, and principles Product, promotion, price, public relations, place, positioning, proof, and principles Product, promotion, price, public relations, policies, positioning, proof, and principles
Product, promotion, price, public relations, place, positioning, proof, and principles
General liability insurance Is not required for sustainability-related initiatives Should be reviewed to determine if it covers sustainability-related initiatives Is not relevant to sustainability-related initiatives Automatically covers sustainability-related initiatives
Should be reviewed to determine if it covers sustainability-related initiatives
An eco-label is: Started by nongovernmental organizations (NGOs) to promote sustainable purchasing and consumer awareness Standard across all industries Involuntary recognition programs, certified by third parties A reliable measure of the sustainability of a product or service
Started by nongovernmental organizations (NGOs) to promote sustainable purchasing and consumer awareness
Barriers to implementing sustainable supply chain management include: Lack of United Nations approval Supplier resistance, lack of expertise, apathy, and difficulty in evaluating suppliers Cost and difficulty in managing long-term contracts
Supplier resistance, lack of expertise, apathy, and difficulty in evaluating suppliers
ISO 20121 works in conjunction with other reporting frameworks, such as APEX and the Global Reporting Initiative Event Organizers Sector Supplement. (t/f)
T
(t/f)The fourth pillar of sustainability is culture.
TRUE
The term legacy, when used in conjunction with meetings and events, means: Unspent funds remaining in an account that can be applied to the current event budget The knowledge capital of an experienced meetings and events team Registration and other software that is used at multiple events The lasting impact on physical, economic, social, or environmental areas of the community
The lasting impact on physical, economic, social, or environmental areas of the community
Events can promote goodwill in the community through (T/F)
True
Corporate Sustainability
a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments
What is the expression "building bridges" used to represent? A) Transitional CSR B) Transactional CSR C) Transformational CSR D) Transient CSR
a is the right answer!
A supply chain map is
a visual representation of how everything fro products and services to money, energy, carbon, waste, and time flow in the process of a good or supply
Labor practice considerations for the meetings and events industry include A) Provision of safe working conditions, including proper training, protective equipment, and avoidance of hazardous chemicals B)Protection against forced labor and exploitation of vulnerable groups C)Fair treatment of workers
all of the above
Factors influencing supply chain management include
all of the others
Measureable issues related to water management in hotels include: Average water consumption per guest room Percentage of attendees participating in town/linen reuse programs Percentage of low-flow fixtures All of the others
all of the others
What does the term lag measure refer to? Measurements that do not meet the objectives set for them Measures, like financial outcomes, that are not known until after the event is complete Areas that have been benchmarked to other organizations and found to be in need of improvement The amount of time after a sustainability report is due that it is finally submitted
b??
Corporate Social Responsibility
business practices that integrate social, economic, and environmental concerns into decision-making and meet or exceed legal and ethical standards
An organization offering or accepting undisclosed commissions is an example of which of the following categories? Intellectual property none of the others buying influence or engaging in conflicts of interest balancing ethical dilemmas
c
What are the four broad areas of meetings and events industry ethical dilemmas? Familiarization trips, attendee issues, theft and intellectual property None of the others Planner/supplier relationships, employer/employee relationships, attendee issues and the impact on society and the environment Familiarization trips, suitcasing, corporate travel policy abuses, and theft
c
Cluster CSR: A) Calculates the monetary value of social impact by measuring inputs, outputs, outcomes, and impact B) Is a new form of business model that seeks to achieve economic prosperity over the long-term through the creation of value and a positive contribution to broader social issues C) Refers to the banding together of organizations to benefit their businesses and address issues important to the market and to society D) Examines the intersection between the needs of society and the needs of the organization and develops strategies to advance both for mutual benefit
c is the right answer!!!
What does the term leading measure refer to? Those issues that are significant and material to the event Measurements that are known before financial measurements can be calculated, like registration numbers or people trained The number of executives on the management team None of the others
c???
Events can promote goodwill in the community through Community service projects Fair trade marketing Photo-op car A&C A&B
community service project
The Fair Labor Association's Workplace Code of Conduct Discusses specific event-related issues such as familiarization trips and suctioning None of the others provides specific penalties for workplaces that do not comply with with the code of conduct defines labor standards that aim to achieve decent and humane working conditions
defines labor standards that aim to achieve decent and humane working conditions
Gift exchanges are never acceptable between buyers and suppliers (t/f)
f
In the where dimension of the ecosystem model, the first decision to be made is whether or not to use technology (t/f)
f
Third-party certification is considered greenwashing and detracts from the credibility of the process. (t/f)
f
All eco-labels involve third-party certification. (t/f)
false
Because exhibitors are independent suppliers, they cannot be included in sustainability initiatives. (t/f)
false
Community service projects are automatically covered in an event insurance policy. (t/f)
false
Event hosts cannot be held liable for drinking and driving by event participants. (t/f)
false
Shared value and existing meetings industry ROI methodology are incompatible. (t/f)
false
The Volunteer Functions Inventory is a tool for scheduling volunteer roles at a meeting or event. (t/f)
false
a sustainable supply chain is inappropriate for small to medium-sized events (t/f)
false
Which term refers to the practice of claiming environmental benefits that are false, superficial, misleading, or unproven? Greenwashing Green marketing myopia fair-trade marketing third party certification
green washing
environmental justice
overlap between environmental protection and social justice
fair trade
overlap between social justice and economic prosperity
What are the three areas indentified in the book where meetings and events can demonstrate social responsibility?
people, communities, & purchasing WRONG- participants, workers, communities
The 3 Ps of a CSR-focused event risk management strategy are: People, planet, and profit Protect, prepare, and process Protect, prepare, and profit Protect, process, and purpose
protect, prepare, process
Commissions should be disclosed. (t/f)
t
The GBS Codex Principles are a collection of widely endorsed conduct guidelines. (t/f)
t
Your supplier selection policies have the potential to influence ethical behavior. (t/f)
t
A sustainable supply chain
the management of the triple bottom line
Reverse logistics is: The speed with which organizations can adapt strategy to current conditions The process of acquiring, planning for use, and eventual reuse of materials Using sustainable supply chains to return substandard goods Renting goods instead of purchasing them, allowing for their return to the supplier and eventual reuse by other organizations
the process of planning for the acquisition, use during the event, and eventual reuse of materials after the event is over
sustainability
the sweet spot where concepts of environment protection, economic prosperity, and social justice overlap
CSR initiatives can broadly be categorized as internal business process improvements and external outreach programs. (t/f)
true
In many jurisdictions, protection is available to food donors, provided that they acted in good faith (t/f)
true
Photo-op CSR has an imbalance of benefits in favor of the organization performing the community service. (t/f)
true
Some venues may be able to measure actual energy use through the use of meters throughout the venue. (t/f)
true
Strategic corporate social responsibility is an idea that links organizational strategy and objectives with the needs of the community for the benefit of both (t/f)
true
Sustainable supply chain managment complements existing sustainable event measurement and reporting standards
true
The destination and its infrastructure are very influential in their effect on the sustainability of a meeting or event. (t/f)
true
The three elements of the framework for strategic CSR initiatives for meetings and events are: identification; design and implementation; and extension and legacy. (t/f)
true
The why dimension of the event ecosystem is a decision about how events are driven by organizational needs and objectives. (t/f)
true
eco-efficiency
where environmental protection, economic prosperity, and social justice overlap
