Event Management Quizzes 6-9

What percentage of NASCAR fans would purchase a sponsor's product over the product of a competitor who was not affiliated with NASCAR? Select one: a. 70% b. 60% c. 50% d. 40%

a. 70%

Which of the following is not a critical R of media relations? Select one: a. repairing b. retooling c. relating d. retaining

b. retooling

Approximately how many people sought treatment for exhaustion and dehydration at the 2012 Boston Marathon? Select one: a. 400 b. 1200 c. 1780 d. 2100

d. 2100

Which of the following is (are) way(s) to attract participants to sporting events? Select one: a. Keep participants informed as the event approaches. b. Focus on the entire experience rather than just your event. c. Have a player-friendly mentality. d. All of the above.

d. All of the above.

The element of the marketing mix that concerns how you communicate with customers is referred to as Select one: a. product b. place c. price d. promotion

d. promotion

A contract is not a 'legally enforceable promise'. Select one: True False

False

Prices that changed when demand changes is called: Select one: a. dynamic pricing b. group pricing c. all-inclusive pricing d. package pricing

a. dynamic pricing

Which type of contract is typically the most complex contract to negotiate? Select one: a. facility contract b. food and beverage contract c. entertainment contract d. waivers and releases

a. facility contract

In what year did Congress pass the OSHA act? Select one: a. 1960 b. 1970 c. 1980 d. 1990

b. 1970

Which NFL team did an Amazing Race promotion to increase their brand awareness? Select one: a. Pittsburgh Steelers b. Carolina Panthers c. Oakland Raiders d. Arizona Cardinals

b. Carolina Panthers

_ is the mutual exchange of something of value that is one of the requirements for establishing a contractual relationship. Select one: a. Capacity b. Consideration c. Currency d. Barter

b. Consideration

The most efficient and effective way to decrease the occurrence of risk is to develop Select one: a. a security plan b. a risk management plan c. standard operating procedures d. a mission

c. standard operating procedures

Matthews (2008) states that contracts consist of which two parts? Select one: a. terms and conditions; acceptance b. agreement; clauses c. terms and conditions; clauses d. offer; consideration

c. terms and conditions; clauses

What is the primary focus of the Occupational Safety and Health Administration (OHSA)? Select one: a. to assist in enforcing Title IX b. to help in the planning of events c. to reduce the number of job-related illnesses, injuries, and deaths d. none of the above

c. to reduce the number of job-related illnesses, injuries, and deaths

In 2013, AT&T launched #BeTheFan promotion that resulted in astonishing ___ million interactions across several media platforms. Select one: a. 50 b. 100 c. 150 d. 200

d. 200

What should be the number one priority for facilities and the events they host? Select one: a. entertainment value b. competitive prices c. quality food/beverage options d. safety

d. safety

Which of the following may be referred to as a value-added promotion? Select one: a. family packages b. discounts c. coupons d. theme nights

d. theme nights

Events are exempt from complying with the American's with Disability Act of 1990 because they are tangible entities. Select one: True False

False

Media promotion is the give and take relationship that must be groomed and nurtured by the sport organization in an effort to maintain a favorable position with the media outlet. Select one: True False

False

Sales records, consumer inquiries, attendance figures, and web traffic are all examples of external data. Select one: True False

False

A brand is often communicated through the event's name. Select one: True False

True

Actions such as purchasing tickets, apparel, or other sport related products are the most tangible forms of feedback. Select one: True False

True

Event pricing depends on organizational objectives. Select one: True False

True

In target marketing, one common mistake is to target overly broad segments or to target segments based solely on size. Select one: True False

True

Organizing a great event starts with planning. Select one: True False

True

Sponsorship agreements, security, vendors and suppliers, and food and beverage are all examples of event contracts. Select one: True False

True

The average ticket cost to Super Bowl LI in Houston was $4,652. Select one: True False

True

You should always view customers as assets. Select one: True False

True

__ is (are) defined as the give-and-take relationship that must be groomed and nurtured by the sport organization in order to maintain a position with the media outlet who then promotes and broadcasts the sporting event. Select one: a. Media relations b. Media promotion c. Social media d. Sport media communications

a. Media relations

River Falls risk-assessment matrix was created at which University? Select one: a. University of Wisconsin b. University of South Carolina c. University of Harvard d. University of Michigan

a. University of Wisconsin

The Philadelphia Wings of the National Lacrosse League put their players' Twitter monikers instead of their last names on their jerseys. This exemplifies Select one: a. a social media branding opportunity b. the low cost of social media c. a way to hire using social media d. a way to increase web traffic using social media

a. a social media branding opportunity

A ___________ involves two parties engaging in a promise. Select one: a. bilateral contract b. unilateral contract c. contract d. contractual agreement

a. bilateral contract

Identifying and targeting people based on what part of the country they live in would be an example of Select one: a. demographic segmentation b. psychographic segmentation c. product usage d. product benefits

a. demographic segmentation

The New Orleans Saints of the National Football League were in the process of planning for risk. George Thomas, a security manager, was identifying the various risks in and around the stadium. Which stage of the risk management process of risk management planning does this example describe? Select one: a. developing the plan b. implementation c. managing the plan d. none of the above

a. developing the plan

The two types of signage are ___________ and ____________. Select one: a. directional; informational b. directional; unilateral c. unilateral; parameter d. none of the above

a. directional; informational

According to the NOAA, the most common weather-related killer in the United States on average over the past 30 years is Select one: a. heat b. tornados c. earthquakes d. flooding

a. heat

While working with intermediaries may add costs, it can also do what? Select one: a. make it easier for consumers to access your event b. decrease your ROI c. neither a or b d. both a and b

a. make it easier for consumers to access your event

The CDC estimates that approximately 50 million people get sick from foodborne illnesses every year. The leading cause of these illnesses is Select one: a. norovirus b. campylobacter c. food poisoning d. improper storage

a. norovirus

Which is NOT one of the four terms used for predicting potential severe weather? Select one: a. threatening b. warning c. watch d. outlook

a. threatening

Working with other organizations to get their members talking about your event, providing recruiting incentives to customers, and giving items such as coupons generates what type of promotion? Select one: a. word-of-mouth b. sales promotion c. advertising d. direct sales

a. word-of-mouth

The infamous 2004 brawl known as 'malice at the Palace' occurred between fans and which two NBA teams? Select one: a. Pacers & Nets b. Pacers & Pistons c. Pistons & Nets d. Nets and Lakers e. Lakers and Clippers

b. Pacers & Pistons

A key ingredient in the facilitation of a risk management plan is the effectiveness of _____________ Select one: a. planning b. communication c. security d. back-up plans

b. communication

What is the correct order of steps in the risk management process? Select one: a. treating and managing, assessing and classifying, identifying b. identifying, assessing and classifying, treating and managing c. assessing and classifying, identifying, treating and managing d. treating and managing, identifying, assessing and classifying

b. identifying, assessing and classifying, treating and managing

Which of the following contract law terms is correctly matched with its definition? Select one: a. capacity = when the person being offered something of value accepts the conditions b. legality = the promise must be based on a legal transaction c. consideration = both parties have the capacity to enter into a contract d. offer = one person's offer of something of value in exchange for something of value from the other person

b. legality = the promise must be based on a legal transaction

Evaluation in media relations and promotion involves Select one: a. enhancing your brand b. measuring your goals against actual performance c. setting objectives d. implementing objectives

b. measuring your goals against actual performance

Which is NOT one of the four steps Goldblatt identified as a necessary laws and regulations for a quality event? Select one: a. protects your legal interest b. operates unethically c. provides a safe and secure environment d. protects your financial investment

b. operates unethically

The Charlotte Panthers city-wide Amazing Race scavenger hunt is an example of a(n) ________ using social media. Select one: a. easier referral b. promotional opportunity c. way to connect d. way to reach fans

b. promotional opportunity

Cody is the assistant sport information director for Lynchburg College. He recently supplied accurate and timely information to various media outlets in the Lynchburg area. In this role, he is ___________ media. Select one: a. retooling b. retaining c. defining d. calculating

b. retaining

Movement theory refers to Select one: a. the movement of an event and the flow of traffic b. the speed at which a crowd is moving multiplied by the density and the width of the crowd c. the speed at which an event moves d. all of the above

b. the speed at which a crowd is moving multiplied by the density and the width of the crowd

Facebook reaches more than ___ million people per month while Twitter has approximately ___ million established accounts. Select one: a. 560; 433 b. 700; 425 c. 850; 425 d. 350; 433

c. 850; 425

__ includes those measures that are taken by an organization in order to facilitate the movement and enjoyment of people. Select one: a. Risk management b. Security c. Crowd management d. The risk management process

c. Crowd management

Which is NOT one of the 10 P's of marketing? Select one: a. Product b. Place c. Project d. Promotion

c. Project

The NBA uses WHICH social media platform to create 3-5min shows revealing what goes on behind the scenes. Select one: a. Facebook b. Instagram c. Snapchat d. Twitter

c. Snapchat

SOP stands for Select one: a. Series of problems b. Standard of principle c. Standard operating procedures d. Strategy of planning

c. Standard operating procedures

Which of the following is a tip when negotiating contracts? Select one: a. Get it in writing b. Never negotiate against yourself c. both a & b d. neither a or b

c. both a & b

For event managers, the relationship between the media and an institution should be symbiotic, which means Select one: a. demanding b. together c. cooperative d. positive

c. cooperative

Which of the following crowd management plans may be enacted if a crowd becomes rowdy and starts pushing and shoving? Select one: a. evacuation b. signage c. crowd control d. egress

c. crowd control

Which of the following pricing strategies calls for changing prices as demand changes? Select one: a. group pricing b. variable pricing c. dynamic pricing d. package pricing

c. dynamic pricing

What do Van Der Wagen and Carlos (2005) say is crucial regarding contracts between the parties involved in an event? Select one: a. length b. legality c. effectiveness d. all of the above

c. effectiveness

Which of the following is NOT an option identified for treating and identifying risk? Select one: a. reduce b. retain c. include d. transfer

c. include

Evaluation, which is the process of pinpointing where something went wrong and where things went right, is a part of which stage of the risk management process? Select one: a. developing the plan b. implementation c. managing the plan d. none the above

c. managing the plan

World Wrestling Entertainment places advertising promoting their event on a local metropolitan bus. This type of advertising is classified as Select one: a. electronic media b. print media c. outdoor media d. all of the above

c. outdoor media

Which of the following elements of the marketing mix is correctly matched with the corresponding example? Select one: a. product = decisions that balance attractiveness and value with organizational value b. promotion = unit of exchange required to satisfy needs and provide benefits to the event participant c. place = issues related to time and place d. price = methods marketers use to communicate with customers

c. place = issues related to time and place

Which of the following elements of the 10 Ps is correctly matched with its definition? Select one: a. positioning = methods marketers use to communicate with customers b. promoting = fixing the sport entity in the minds of targeted individuals c. promise = evaluating d. placing = fixing the sport entity in the minds of targeted individuals

c. promise = evaluating

What is the main purpose of an exclusivity clause? Select one: a. to use as an amendment that spells out requirements of entertainment b. outlines the various sponsorship opportunities c. protects event manager from the talents' scheduling another event close by d. protects event manager from all liabilities of an event

c. protects event manager from the talents' scheduling another event close by

Which of the following is true regarding facilities? Select one: a. Multipurpose million-dollar facilities do not want to stand idle. b. Most facilities look to lease or rent usage to event managers or planners in order to use their space as often as possible. c. Event managers seek to establish a set time frame for using a facility. d. All of the above.

d. All of the above.

Which is NOT one of the 10 reasons you should engage in social media? Select one: a. Reach b. Flexibility c. Timeliness d. Fame

d. Fame

The theory that suggests that anything bad that can happen will likely occur is: Select one: a. Newton's Law b. Einstein Theory c. Law of Superstition d. Murphy's Law

d. Murphy's Law

__ is defined as reducing or eliminating the risk of injury and death and potential subsequent liability that comes through involvement with sport and recreation programs and services. Select one: a. Security b. Crowd control c. Operations d. Risk management

d. Risk management

What is the name of the race that includes a 246-kilometer hike from Athens to Sparta? Select one: a. Fun Run b. Path of Achilles c. Pheidippides d. Spartathlon

d. Spartathlon

A sporting event that offers tickets at 50 percent off the normal price would be offering Select one: a. a persuasive argument b. a value-added enticement c. a price promotion d. all of the above

d. all of the above

Which of the following is a reason why a sport organization should engage in social media? Select one: a. to reach a targeted audience b. because of the low cost c. to connect with customers d. all of the above

d. all of the above

Which of the following statements is (are) true regarding sporting events? a. Sporting events are perishable, meaning once they are over, they are over. b. The cost of attending an event is often much greater than just the ticket price. c. Consumers of sporting events tend to be highly identified with the product. d. All of the above.

d. all of the above

When Nashville was awarded an NHL expansion franchise, this posed a unique challenge for the owners. Promoting hockey in the south, where the sport did not have a big following, would require some finesse. The process used to create fans is called AIDA. AIDA stands for Select one: a. address, inform, decide, affirm b. acknowledge, invite, demand, assure c. aware, inform, decide, ask d. aware, interest, desire, action

d. aware, interest, desire, action

When designing a web presence, which is NOT something you should keep in mind? Select one: a. think about the end user b. make it mobile friendly c. be interactive d. be colorful

d. be colorful

Making sure each party is of legal age to sign a contractual agreement falls under which category? Select one: a. offer b. acceptance c. consideration d. capacity

d. capacity

Black's Law Dictionary defines a contract as "an agreement, upon sufficient ____________, to do or not do a particular thing." Select one: a. contract b. commitment c. collection d. consideration

d. consideration

Which of the following is NOT a threat to a sporting event that requires special consideration in the risk management process? Select one: a. heat-related illness b. lightning safety c. blood-borne pathogens d. construction zone

d. construction zone

The University of South Alabama agrees to play Clemson University in an out-of-conference matchup. The contract stipulates that South Alabama's travel will be paid for by the host school and they will also be granted $1.5 million and for playing the game at Clemson. This is an example of a Select one: a. promise b. warranty c. secure payment d. guarantee

d. guarantee

Some participants in the New York Marathon run primarily for the health benefits. Event marketers can segment these individuals based on Select one: a. demographics b. product usage c. psychographics d. product benefits

d. product benefits