Exam 2
Instagram AD formats
Stories Photo Video Carousels Collections Ads in explore
Rule of thirds
1/3: content that directly promotes business 1/3: content shared from other businesses, industry leaders, news articles 1/3: content of personal interactions with employees, customers, and followers
Age Groups for insta
13-17 and 18-29
Gender for Insta
43% - F 31% - M equal income
Twitter global engagement strategy
9:00 in the morning every day
A YouTube playlist is A) a collection of YouTube videos organized by categories B) a collection of your most watched videos C) a collection of the most popular videos on YouTube D) all of these options
A
An advantage of App pins is that it Includes install button to allow users to install the app without leaving Pinterest A) True B) False
A
Brand can host a Live event on LinkedIn A) True B) False
A
Facebook is the most active social media platform in the world A) True B) False
A
Instagram's popularity is growing among businesses since the app reports one of the highest conversions, i.e., users of Instagram report purchasing a product they saw on the app more than other social media platforms A) True B) False
A
Snapchat allows users to incorporate music into snaps A) True B) False
A
The editorial strategy will determine who will be writing and editing the blog content, as well as the subject matter experts that need to be involved to contribute content A) True B) False
A
TikTok is built on a hashtag experience, as the Discover tab is organized by trending and popular hashtags A) True B) False
A
Transcripts and closed captions increase the search ranking of videos A) True B) False
A
What does the 4-1 rule state? A) for every single piece of self-promotional content posted, share four pieces of content from others B) for every four images posted, post one video C) for every four pieces of self-promotional content posted, share one piece of content from others D) none of these options
A
What type of ad format is recommended when a brand needs to display information above the video suggestions list on YouTube? A) Display ads B) Bumper ads C) Overlay ads D) Skippable video ads
A
When compared to Facebook, Instagram and TikTok, which day to post seems to work better for Twitter? A) Monday B) Tuesday C) Wednesday D) Friday
A
Which Snapchat feature allows users to try on and visualize products from brands worldwide? A) AR shopping lens B) Stories C) Cameos D) Spotlight
A
Which gender uses Instagram more? A) Women B) Men C) Both D) None
A
Best Buy decides to launch a new deal every 30 minutes on Black Friday. If Best Buy just needs to post the link to these deals with a caption, which social media platform is the most appropriate to use? A) Facebook B) Twitter C) Instagram D) YouTube
B
If you plan to use polls and emojis to engage audiences, which social media channel seems to work the best? A) Facebook B) Twitter C) Instagram D) YouTube
B
Snap Games allow users to be the stars of their own, short, looping videos and send them to friends using the chat feature A) True B) False
B
The only way to complete a purchase with Instagram Shop is through the Facebook App A) True B) False
B
Which of the following TikTok video features allows users to create videos with other creators, placing videos next to each other in a left-and-right layout? A) Live B) Duet C) Stitch D) Adjust clips
B
Which of the following is a small rectangle notifications that appear in the top right hand corner of a YouTube video when viewing? A) CTA links B) Cards C) Thumbnails D) End screens
B
Which of the following social media channels is also known as a microblogging platform? A) Facebook B) Twitter C) Instagram D) YouTube
B
If Brands want to interact with audience without worrying about over-posting and spamming on Instagram, the best feature would be using - A) Instagram Posts B) Instagram Hashtags C) Instagram Stories D) Instagram Videos
C
Social distancing meant that in 2020, NY Lottery was unable to hit the streets with their usual promotional efforts. So, in response, the team decided to develop a fun, retro-style gaming Ad on Facebook that engaged audiences through an interactive experience and driving this traffic towards the corresponding landing page. This is an example of which Facebook Ad format? A) Carousels B) Collection C) Playables D) Stories
C
What is the top reason LinkedIn users follow a company? A) they want to receive special offers from the company B) they want to sell something to the company C) to stay informed on the industry D) they work for a competitor
C
When you entice users to click on a link/video by using highly engaging headlines and thumbnails, you are performing A) Tagging B) Hash-tagging C) Click-baiting D) Phishing
C
Which social media channel is the best suited to reach people of age group 30-49 using video content? A) Instagram B) TikTok C) YouTube D) Facebook
C
What type of ad format is recommended when a brand needs to advertise multiple products at the same time frame? A) Carousel Ads B) Video Ads C) Collection Ads D) All the options
C - collection ads
what type of ad format is recommended when a brand needs to display info semi-transparently below a video? A) Video card B) Display Ads C) Overlay Ads D) All the option
C) overlay ads
Pinterest components consists of A) pictures, friends, and boards B) boards, pages, and saves C) likes, comments, and users D) home feed, Pin, and boards
D
Tagging on Facebook - A) Increases the chance of having the tagged person or company share a post A) Increases Google ranking A) Makes posts stand out B) All the options
D
Which of the following are NOT characteristics of a typical blog? A) Collection of thoughts or expertise on a variety of topics B) Inclusive of links, pictures, videos A) Searchable in search engines B) Written in third person
D
Which of the following content strategy is NOT recommended on Instagram A) Post original content B) Use around 8-10 hashtags per post C) Follow community guidelines (not posting misinformation) D) Use watermarks
D
Which of the following factors will help you decide on the content for blogging, vlogging, and/or podcasts? A) Use social media listening to understand customer pain points B) Research competitors to determine the topics they are posting about C) Conduct keyword search to find out what content is being searched for the most D) All the options
D
Which of the following is NOT a Facebook ad objective? A) Awareness B) Consideration C) Conversions D) Demographics
D
Which of the following is true regarding blogs A) Blogs contribute to search engine rankings since your content is updated frequently B) Blogs are more effective if you have an existing audience C) Blogs are more effective in educating your customers due to its long form content D) All the options
D
Which of the following will you use to engage with audiences real time? A) Blogs B) Vlogs C) Podcasts Webinars
D
YouTube ad formats
Display ads Overlay ads Skippable & non-skippable ads Bumper ads Sponsored cards
Facebook Analytics
FB business manager FB insights
Instagram content strategy
Instagram live & reels Global engagement strategy be original post consistently cross-promote
Instagram advertising strategies
Instagram shops Instagram stories Instagram TV Instagram Live Instagram Reels
Facebook demographic usage
Largest social media networking platform in the world: over 2.8 BILLION monthly users biggest age ranges - 18-29 & 30-49 75% F 63% M all ranges of income
Components of an instagram page
Photo Video Captions Hashtags CTA links (clickable in posts)
Facebook Ad formats
Photo Video Stories Messenger Carousel Slideshow Collection Playables
Pinterest componenets
Pins Boards Home feeds
Optimizing a facebook business page
Profile pic & cover pic: convey brand value, mission, goals (logo) Page settings: enable reviews, messages... restrict ages... Facebook shops: locate & browse directly from shopify account/website Integrate other services: 3rd party applications (restaurants can integrate online reservation systems, menus) Call-to-action button: way for customers to contact business Description: 155-character limit Contact: biz phone number, website, email Location Hours
Video features of YouTube
Thumbnails YouTube cards end screens chapters
Youtube channel features
Title Descriptions tags profile pic cover photo closed captions
Twitter profile features
Username profile pic cover photo bio pinned tweets
Features of a blog
about page branding/colors archived posts search function sharing buttons subscribe button
TikTok best practices followed by businesses
adding CTAs Hashtag challenges find sub-culture to maximize first moments Create high quality videos use trending sounds interact with others post at the right times
TikTok algorithm and global engagement strategy
afternoons (1-3) Tuesday - Wednesday user interactions Video info Device/account settings
LinkedIn content strategy
best practices for posting professional content Utilizing audience networks post variety follow 4-1 rule -- for every single piece of self promotion content a brand shares, that brand should share 4 pieces of conent from others
Difference between blogging and social media posting
blogs = long-form content more effective in educating customers more effective if you have an existing audience
Advantages of using twitter for businesses
building brand personality customer support community engagement multiway discussion
Instagram shops and its efforts in conversions
businesses can create their own layouts, offer real-time purchases, and measure results using Commerce Manager
Advantages of using YouTube for businesses
can explain more in-depth
Carousel Ads
combines multiple videos or images into a single ad.
Blog editorial and distribution strategy
determine who will be writing and editing blog blog distribution -- determine quantity of blog and how often to post
Advantages of marketing with snapchat
every effective in reaching younger generations establishes one-to-one relationship with followers by: sending snaps direct messages live video calls
Snapchat popular features
filters lenses bitmojis stickers
Snapchat creative tools
filters lenses visual search snap map cameos snap games spotlight acquired screenshots
LinkedIn user demographics
half = college education half = make a lot of $$$ equal ish male and female mainly new workers mainly urban and suburban
Engagement strategy
how brands respond, and how quick they respond post @ optimal times
TikTok ad formats
in-feed videos: in feed hashtag challenges: banner included in the hashtag Branded lenses: branded takeover: static image giv/video that takes over screen for like 5 seconds branded effects: shareable stickers top-view ads: appears at top of FYP
Advantages/Disadvantages of using blogs
increases brand aaareness ranks well increases web traffic requires large time commitment no instant feedback ROi can be hard to measure
Advantages of using LinkedIn for business
it's relevant for business
Reasons for instagram's rising popularity among businesses
its a good way to get people to visit website high % of people purchase things they see on app It's a good way to spark interest in consumers Large % of ppl on insta are more likely to follow business accounts
Collection Ads
large photo or video at the top and smaller product images under it. When they click on ad it funnels them to a place where they can make a purchase
Snapchat use demographics
mainly 13-17 lower income equal male and female
Pinterest user demographics
mainly female equal acorss locations, higher education and income 18-29 mainly
Twitter use demographics
mainly ppl with college education, income is around the same, but more with people that make more 18-29 = most for ages
LinkedIn global engagement strategy
morning into afternoon
Youtube user demographics
most: 18-29 13-17 & 30-49 = big % too 68% F 78% M equal income/education levels
tags on FB
only tag when a tag is relevant to the post and business
Types of pins
product pins recipe pins article pins app pins carousel pins shop the look pins Pinterest algorithm and ad formats
Elements of a facebook page
profile pic cover photo description contact location hours page settings
YouTube algorithm and Global engagement strategy
ranks videos based on data of their performance analytics (trending) then matches videos based on similar content - engagement (video comments, likes, watch time) - Search queries (keywords used in the past) engagement strategy: - have good video description - consistently provide value to customers - keep your audience engaged with content - keep content relevant
Facebook content strategy
rule of thirds global engagement strategy pinned posts Facebook live use emojis ask questions 360 video run contests & promotions coupons & discounts
LinkedIn pages
showcase pages: large enterprises with multiple companies/brands product pages: market specific products of comapnies career pages: used to market specific products of companies
Snapchat content strategy and advertising formats
single image/video ads filter ads AR lens story ads collection ads dynamic ads commercials
Optimizing on YouTube
transcripts & closed captions Thumbnails YouTube cards (link to other resources) Youtube end screens (shown in the last 5-20 seconds of video to direct viewer to branded stuff) Chapters - helps break videos into sections
Instagram algorithm
tries to predict your interest and relevancy, your actions effect your feed post type source of post time spent likes comments saves tags on profile
Characteristics of a blog
updated website or webpage run by an individual or small group written in an informal conventional style
Factors that help you decide what content to blog
what you're passionate about social media listening keyword search
