Exam 2
To increase viewers for your page, the following is a good idea: A. All are good ideas. B. Add links to other websites. C. Provide connections with your email signatures. D. Include links with your business cards. E. Add page information to your advertisements.
A. All are good ideas.
All of the following are important for ethical behavior EXCEPT: A. None of the items listed (all are important). B. Honesty. C. Privacy. D. Respect. E. Responsibility.
A. None of the items listed (all are important).
Social media marketing ethics involve all of the following except: A. Be active in addressing customer complaints. B. Use information gathering software on employee's social marketing activities. C. Tell the truth. D. Taking responsibility for one's actions. E. Show respect for your audience.
B. Use information gathering software on employee's social marketing activities.
Which of the following is not an example of permission marketing? A. Signing up for an email newsletter. B. Becoming a fan of a Facebook business page. C. An online ad viewed on a mobile phone. D. Subscribing to a company's YouTube account. E. Responding to someone on Twitter.
C. An online ad viewed on a mobile phone.
According to the social media rules of engagement, which of the following is not recommended? A. Sending an untargeted message on Twitter as a tweet. B. Providing context when trying to connect with someone. C. Sticking to a marketing message regardless of the social channel. D. Being transparent. E. Deleting less than positive comments or reviews on your social profiles in an effort to hide customer opinions.
C. Sticking to a marketing message regardless of the social channel.
Wikipedia is considered to be which type of social media platform:
Collaborative tool.
According to the article "The State of Social Media":
Content is king
Which of the following statements is false? A. Being credible helps build a brand's trustworthiness. B. Providing an audience with helpful information is one definition of being resourceful. C. Putting a human face to a brand is one way to develop authenticity and build trust. D. Controlling the conversation and message is one example of a company being participatory in social media. E. Successful permission marketing is about giving the audience something of value.
D. Controlling the conversation and message is one example of a company being participatory in social media.
Which of the following is not part of an active engagement strategy? A. Creating social media profiles. B. Connecting with key influencers. C. Starting conversations with others. D. Broadcasting messages. E. Creating and sharing content.
D. Broadcasting messages.
Which of the following is a helpful etiquette lesson for personal branding goals:
Do not respond immediately with a post
According to the article "Social Media Monitoring Delivers" which international pizza chain is credited with generating very impressive social media volume.
Domino's
Which of the following is an example of Interruption Marketing: A. Newspaper classifieds B. YouTube advertisements C. Magazine advertisements D. Television commercials E. All are examples of Interruption Marketing
E. All are examples of Interruption Marketing
Why are social networks so useful for businesses that sell to consumers? A.It often costs less than traditional advertising. B. Companies can monitor what the competition is doing on social networks. C. It is a useful medium for broadcasting messages to a large audience. D. They are a great way to find and reach potential customers. E. All of the above are useful reasons.
E. All of the above are useful reasons.
When considering what social media platform to use, the marketer should consider: A. Is the target audience consumers or professionals? B. Is the product visual?. C. Do the consumers like to collaborate? . D. Are product demonstrations needed?. E. All of these are correct.
E. All of these are correct
All of the following are social media platforms EXCEPT: A. Social networking sites B. Microblogs C. Video sharing sites D. Virtual Worlds E. None of the above. (All are possible platforms).
E. None of the above. (All are possible platforms).
Which of the following is not considered one of the rules of engagement? A. Having a personality. B. Being nice. C. Staying on topic. D. Using social media channels as intended. E. Spamming is permissible.
E. Spamming is permissible.
Social network services simplify the process of sharing information such as: A. events B. dating status C. photos D. friends E. all can be information shared
E. all can be information shared
As a marketer, one thing to keep in mind is that social media users often______. A. share interests. B. like to network. C. enjoy the latest trends. D. foster relationships. E. participate in all of these activities.
E. participate in all of these activities
T or F: According to the text, traditional advertising has no value to consumers.
False
T or F: How much people trust you is less important than the overall number of fans and followers you have.
False
T or F: Most people use social media because they are looking for discounts and deals.
False
T or F: The code of ethics for SMM marketing is always the same as for traditional marketing.
False
If your product is visual, the best social media platform would likely be:
Which of the following describes Permission Marketing:
It relies on attention being earned from the audience
Brands that interact with their community on social media are considered:
Participants
Which type of social network site is best for product/service feedback.
Rating/Review
According to the article "Mind Matters: How Creative Marketers Converged in Columbus", the following agency is rated as one of the largest digitally led agencies in the United States:
Resource
According to the article "Stop Guessing: Here's a Social Media Strategy that Works " which social media network has the youngest audience?
Snapchat
Why is communicating with citizens from countries other than the U.S. important for a social media marketer?
Social media is international, with adoption and usage on the rise in many countries.
Why should firms consider investing in a presence on larger social networks?
They frequently set social media trends and have the largest audiences.
T or F: Facebook derives much of its revenue from advertisements
True
T or F: Giving a human voice to a brand is a powerful advantage to a social networking platform.
True
T or F: One consequence of online social networks has been the blurring of the lines between business and personal life.
True
T or F: Social networks blur the line between business and personal life.
True
T or F: The best marketing with social networks often comes from the customer not the company.
True
For the social media marketer, "know the audience" means:
Understand the characteristics of your target audience.
According to Pew research, which demographic dominates Pinterest:
Women
According to the articles, the knowledge of customers that arises from combining insights into customers' social media behavior is referred to as:
social intelligence
Authenticity can be described as
Telling the truth in a personable and genuine manner