Exam #3 Marketing and Technology

In the uniform resource locator (URL) http://www.csub.edu/~hbidgoli/books.html, _____ represents the name of the directory in which files are stored.

/~hbidgoli

Which of the following systems' goal is to improve services offered to clients and use client contact information for targeted marketing?

A customer relationship management system

What is a primary difference between an industrial distributor and a manufacturers' agent?

A manufacturers' agent does not acquire title nor usually take possession of the products whereas an industrial distributor does.

_____ help determine the price of goods and services when there is no set price in the marketplace.

Auctions

_____, software used by search engines, can go through the other pages that are part of your Web site, as long as there are links to those pages.

Crawlers

_____ consists of the processes a company uses to track and organize its contacts with consumers.

Customer relationship management

Identify a true statement about virtual medicine on the Internet.

It enables specialists at major hospitals to operate on patients remotely.

Which function is coordinated by a supply chain management (SCM) system?

Procuring materials and transforming them into intermediate and finished products or services

Which of the following is the most commonly used channel for distributing business products?

Producer, organizational buyers

Which of the following includes activities such as manufacturing, research, sales, advertising, and shipping, as well as involving all entities that facilitate product distribution?

Supply chain management

In the context of Internet services, which is a drawback of Internet telephony?

The call quality is not as good as it is with regular phone lines

Supply chains exist in both service and manufacturing organizations.

True

An _____ is a third-party exchange that provides a platform for buyers and sellers to interact with each other and trade more efficiently online.

e-marketplace

In the context of supply chain management (SCM) technologies, _____ enables business partners to send and receive information on business transactions.

electronic data interchange

A(n) _____ system is an application used in all the functions of a business and supports decision making throughout the organization.

enterprise

Convenience products typically use

intensive distribution

The supply chain begins with______________ and ends with_________________.

raw materials; customers

A cloud-based enterprise system is accessed through _____.

remote servers

A _____ is an information system that enables users to retrieve data from the Web by using keywords related to their topic of interest.

search engine

Any computer that stores hypermedia documents and makes them available to other computers on the Internet is called a _____.

server

In manufacturing, which is one of the major links in the supply chain?

Distribution centers

Which is true of an enterprise resource planning (ERP) system?

It has compatibility problems with legacy systems

Large retailers such as Macy's and Walmart are most likely to participate in which of the following channels?

Producer, retailers, consumers

Microsoft Edge, Mozilla Firefox, Google Chrome, Apple Safari, and Opera are examples of _____.

Web browsers

Without wholesalers and other intermediaries,

products would likely be more expensive due to the use of less efficient channel members.

A(n) _____ identifies a Web page and is the address of a document or site on the Internet.

uniform resource locator

In an efficient supply chain, ______ provide direct or indirect input to make the product, and ______ are responsible for delivery of the product and after-market services to ultimate customers.

upstream firms; downstream firms

_____ is an integrated system that collects and processes data and manages and coordinates resources, information, and functions throughout an organization.

Enterprise resource planning

James gets a job at a multinational corporation. On his first day at work, he finds out that the numerical code assigned by the Internet Corporation for Assigned Names and Numbers (ICANN) to his computer system is 115.248.178.233. This numerical code is referred to as a(n) _____.

Internet Protocol address

Which statement is true of electronic data interchange (EDI)?

It is more beneficial when there are more companies in its network

Which statement is true of Web-based electronic data interchange (Open EDI)?

It reduces the cost of transmitting documents.

What links producers to consumers through the purchase and reselling of products or contractual agreements?

Marketing intermediaries

Which of the following is least likely to be a factor affecting the selection of marketing channels?

Product packaging

The Internet is playing an important role in helping organizations reduce expenses, because _____.

Web applications can be used with minimum costs

Cassy and James both are buying new iPhones this week. Cassy goes to the Apple store because she wants to actually see the phone before she makes a final decision. James knows that he does not need to see the phone, because he just wants an upgrade from his older version. He simply orders it online from apple.com. Cassy is purchasing her phone through _____, while James is purchasing his through _____.

a retailer; a direct-marketing channel

The supply chain includes

all entities that facilitate product distribution

A _____ is a journal or newsletter that is updated frequently and intended for the general public.

blog

An advantage of an intranet is that the organization can specify a(n) _______ that supports the technologies the organization uses, such as Internet telephony or video conferencing.

browser

Online auctions are:

cost-effective for selling excessive inventory.

When produce companies such as Dole Bananas bypass wholesalers and sell directly to retailers, it is likely to

create channel conflict between Dole and these wholesalers.

In supply chain management (SCM), many companies substitute electronic _____ for printing, mailing, and faxing paper documents, such as purchase orders, invoices, and shipping notices.

data interchange

An organization's extranet server is typically placed in a network area called the ______ that is separate from the LAN.

demilitarized zone

A marketing channel is defined as a group of individuals and organizations that

directs the flow of products from producers to customers

Expensive, high-quality products that are purchased infrequently often reach consumers through

exclusive distribution

In the universal resource locator (URL) https://www.exsat.org, the domain name is _____.

exsat.org

A(n) _____ is a secure network that uses the Internet and Web technologies to connect intranets of business partners so that communication between organizations is possible.

extranet

Electronic data interchange (EDI) is a common type of ______________.

interorganizational system (IOS)

Often, an organization makes a portion of its ________ accessible to external parties as its extranet.

intranet

Housed at server farms, search engines use _____ to index data coming in from crawlers.

keywords

An independent businessperson who is paid a commission to sell complementary products of different producers in an assigned territory without actually taking title of the merchandise is a(n)

manufacturers' agent.

Companies are increasingly using _______ to respond to changing consumer preferences to be able to buy a product wherever and whenever they desire.

multichannel distribution

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

multichannel distribution

When choosing an enterprise system, organizations can choose between a cloud system and a(n) _____ system.

on-premise

Marketing channels create four types of utility for consumers including

place, time, possession, and form

A _____ is an electronic audio file that is posted on the Web for users to download to their mobile devices or their computers.

podcast

Fragile products that require special handling are more likely to be distributed through

shorter channels

In a manufacturing firm's supply chain, raw materials flow from _____ to manufacturers, where they are transformed into finished goods.

suppliers

A _____ is an integrated network consisting of an organization, its vendors, transportation companies, and brokers used to deliver goods and services to customers.

supply chain

When considering the mobility aspect of cloud-based enterprise systems, it's important to consider that with a cloud-based system, employee can access information from _____.

wherever they are

A _____ is a type of Web site that allows users to add, delete, and sometimes modify content.

wiki