Exam 3 Review

Within groups, informal rules of behavior are called ________. A) beliefs B) values C) norms D) interpersonal dynamics

C) norms

The growth of a "sharing economy" changes how many consumers think about buying rather than renting products. TRUE/FALSE

TRUE

Time poverty is creating opportunities for many new products that allow people to multitask. TRUE/FALSE

TRUE

A type of virtual community of consumption based on sharing online journals is called ________. A) blogs B) boards C) rings D) globs

A) blogs

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________. A) time pressure B) sales interactions C) product disposal D) point-of-purchase stimuli

A) time pressure

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________. A) marketscape B) being space C) mindscape D) activity space

B) being space

The day reconstruction method requires a respondent to ________. A) dispose of any unused product during a specified period of time B) keep a record of everything he or she recycled during the month C) try to remember what he or she did a month ago on the same day of the week D) keep a diary of everything he or she did during the day

D) keep a diary of everything he or she did during the day

Ecommerce is a term that shows that many consumers want to squeeze more value out of their possessions by selling or trading them. TRUE/FALSE

FALSE

A point-of-purchase stimuli is part of the purchase environment. TRUE/FALSE

TRUE

A temporal factor is one that reflects sense of time. TRUE/FALSE

TRUE

If a retailer has decided to use a marketscape theme for its retail operations, the retailer's store images will be built on associations with manufactured places. TRUE/FALSE

TRUE

Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment. TRUE/FALSE

TRUE

Referent power involves one person admiring the qualities of another person and trying to copy that person's behaviors. TRUE/FALSE

TRUE

In general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line? a) asain b) italian c) french d) american

a) asian

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power. A) referent B) informational C) legitimate D) coercive

a) referent

In general, advertising is more effective when it ____________ than when it ________________. a) reinforces our existing product preferences; tries to create new product preferences b) tries to create new product preferences; reinforces out existing product preferences c) relies upon viral marketing tactics; relies upon word-of-mouth strategies d) relies upon word-of-mouth tactics; relies upon viral marketing tactics

a) reinforces our existing product preferences; tries to create new product preferences

Others who are present in a consumer's physical and social environment when purchases are made are called ________. a) purchase consumers b) co-consumers c) by-standers d) challengers

b) co-consumers

Which of the following is considered a post-purchase process? a) shopping orientation b) consumer satisfaction c) the shopping experience d) mood

b) consumer satisfaction

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________. a) influence network b) homophily c) referent power d) positive reinforcement

b) homophily

A croup composed of people that the consumer actually knows is called a(n) __________________ reference group. a) networked b) membership c) aspirational d) tribal

b) membership

________________ is the degree to which a person is able to make other people do something. a) group power b) social power c) referent power d) identity power

b) social power

______________ refers to the strategy of getting visitors to a website to forward information on the side of their friends to make more consumers aware of a product. a) demand-based marketing b) viral marketing c) guerrilla marketing d) foot-in-door marketing

b) viral marketing

_____________ occurs when an individual may have reason to believe that the group will apply sanctions to punish nonconforming behavior. a) Fear of Commitment b) The principle of least interest c) Fear of deviance d) Interpersonal influence

c) Fear of deviance

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time? a) Time is a river. b) Time is a feast. c) Time is a map. d) Time is a pressure cooker.

c) Time is a map.

When companies use celebrities in their ads they are using the principle of _______________ reference. a) coercive b) normative c) aspirational d) membership

c) aspirational

A __________ includes a buyer, a seller, and a product or service and other factors. a) seller consumption b) buyer consumption c) consumption situation d) none of these

c) consumption situation

A marketing manager who wants to identify opinion leaders for her product category should ________________. a) look for people who stand out in a crowd b) find government officials who use the product c) find socially active persons who are intensely interested in the product category and who are similar to the other customers d) find intellectuals who can write and speak well so that product communication will be facilitated.

c) find socially active persons who are intensely interested in the product category and who are similar to the other customers

power that is granted by virtue or a social agreement, such as the authority we give to police officers, is called ________. a) expert power b) referent power c) legitimate power d) information power

c) legitimate power

A set of socially relevant nodes connected by one or more relations is called a social ________. a) message b) group c) network d) graph

c) network

The psychological dimension of time or how it is experienced is an important factor in what mathematical study? a) physical metrics b) temporal tasking c) queuing theory d) polychromic activity

c) queuing theory

________________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect. a) brand feats b) brand community c) social loafing d) principle of least interest

c) social loafing

The personality of a retail store is also called ________. a) store theming b) retail theming c) store image d) store layout

c) store image

A(n) __________________ is a marketing intermediary retained by a consumer to guide what that consumer buys. a) power user b) market maven c) surrogate consumer d) opinion leader

c) surrogate consumer

A type of reference group is _______________. a) membership b) aspirational c) avoidance d) all of these

d) all of these

Hedonic shopping motives include _______________. a) social experiences b) interpersonal attraction c) thrill of the hunt d) all of these

d) all of these

Home shopping parties may activate _______________, in which the individual at the party may get so caught up in the party spirit that he or she orders products that would normally not be purchased. a) principle of least interest b) surrogate shift c) homophily d) deindividualization

d) deindividualization

One of the most important in-store factors is the salesperson. This influence can be understood in terms of __________________ theory, which stresses that each participant gives something to the other and hopes to receive something in return. a) gemba b) gestalt c) satisfaction/dissatisfaction d) exchange

d) exchange

Which dimension of psychological time includes the categorization of "time for me"? a) polychronic dimension b) temporal orientation dimension c) planning orientation dimension d) social dimension

d) social dimension

___________ describes the capacity to alter the actions of others. a) social involvement b) social pressure c) social interaction d) social power

d) social power

Sophie tells Nick about a great new restaurant. Sophie is practicing ________. a) viral advertising b) group advertising c) social advertising d) word-of-mouth communication

d) word-of-mouth communication