EXAM 3: Type, Image, and Color

When working with images, it's important to know the resolution of an image when you do what? Choose the single best answer.

Are printing the image

What is defined by IMAGE SIZE? Choose the single best answer.

B. IMAGE SIZE defines the pixel dimensions and total pixel count of an image.

What is choices are true statement about image resolution? Choose the ALL that apply

B. RESOLUTION is what you do at the beginning of each year to improve your image. Hint: this one is also correct! C. RESOLUTION of an image is only a relevant measure for determining printing quality D. RESOLUTION defines pixel size and is expressed in pixels per square inch. PPI

Which bitmap image format is NOT compatible for use on the Internet? Choose the single best answer.

B. TIFF

The basic building block for bitmap images, whether for use in printing or on screen, is what? Choose the single best answer

B. The pixel

Which color listed below is a secondary color on the standard color wheel? (choose the single best answer)

B. Violet

What is the difference between a TYPEFACE and a FONT?

C. A TYPEFACE is the family of fonts. A FONT is only a family member. For example: Times is a typeface. Times bold italic is a font.

When a graphic designer refers to glyphs. OMG! What are they talking about?!

C. Any character available in a font

On the STANDARD COLOR WHEEL, which color, from the choices below, is a primary color. (choose the single best answer)

C. Blue

Which statement is true about images taken with digital cameras? Choose the single best answer

C. Cameras take photos in RGB color space

Among the three components of color (Hue, Saturation, and Value) which one is the single most important and necessary component for the other two components to have any effect? According to Jim Krause in his video on color theory

C. Value

Rules for good font usage covered in class are followed by designers when ______________ . Fill in the blank by choosing the SINGLEbest answer.

C. they are producing professional design projects for print or web. They are not all necessarily applicable when writing regular email or office business communications.

What statement is best describes IMAGE SIZE and RESOLUTION? Choose the single best answer

(The WRONG Answer) RESOLUTION only counts total pixel width and height of an image but IMAGE SIZE determines how many pixels there are per square inch.

When defining quote marks in a document. Good font usage is to never ever use this set of symbols.

(The WRONG Answer) SINGLE QUOTE marks

At 100% screen view, what happens to an image displayed, (with an image size of 3000 pixels wide and 4000 pixels tall and a resolution of 300 ppi) when displayed on a small monitor showing only 1024 pixels wide x 768 pixels tall? Take your time on this one and choose the single best answer.

(The WRONG Answer)D. The display converts the resolution of the image to fit the monitor.

What is the answer is a true statement about qualities found vector and bitmap images? Choose the single best answer

A. Vector images are made up of lines, angles and coordinates but a bitmap image is made up of pixel information.

Why is it important to convert an image into the correct color space in your design projects intended for commercial printing? Choose ALL answers that apply. Each correct answer is worth 5 points

A. Because digital camera writes images in RGB which don't match the CMYK used in printing so the image colors must be converted B. Because the printer uses Cyan, Magenta, Yellow, and Black (CMYK) inks on the printing press and RGB images need to be converted to the same colors so each color separation will match the printing inks used on press. C. Because commercial printers use CMYK color separations that match the printing inks used on their printing presses and not RGB D. Because RGB is not a color space used in offset commercial printing

In the Three Part formula for Choosing the best color for a marketing job, choose the three true answers below

A. Choose a color that connects with your client's target audience B. Choose a color that is not used by your client's competitiors. D. Choose a color that expresses what your client makes or does.

You are a marketing rep for an ad agency. A client has hired your agency to produce a brochure for their company. The client has provided you with a good quality photo from their digital camera for use in the corporate brochure. What will your designer have to do to ensure the image will print correctly when the brochure is sent to the commercial printer?

A. Convert the image from RGB into CMYK

How is LEADING measured? Choose the SINGLE best answer

A. LEADING is measured from the baseline of one line of text to the baseline of the next line.

What is the industry standard color matching system used in the printing industry for specifying exact colors? (choose the single best answer)

A. Pantone

The two primary classifications in typography are __________________. Fill in the blank with the SINGLE best answer

A. Serif and San Serif

Why is it important for designers to have a standard color matching system when providing color specs to commercial printers, website developers, screen printers, billboard printers and more? Choose the single best answer.

A. So the specified colors appear the same wherever the promotional material is produced.

As presented in class, which choice below best defines IMAGE SIZE? Choose the single best answer

A. This describes the pixel dimensions and total pixel count of an image

What is an acceptable resolution for an image, intended offset commercial printing, to be considered of good quality? Choose the singlebest answer

D. 300 ppi

Why is it important to know, when save an image, whether the file format you choose is lossy or lossless?

D. Because it indicates whether the image information you discard when saving the new file format can be recovered later without loss in image quality

What must you do when using images from stock photo vendors and/or from digital cameras in your design project before they are ready to print by a commercial offset printer?

D. Convert it from RGB to CMYK color space and increase it's resolution to at least 300 ppi

Where would a designer have to specify a hexadecimal color? For example #AD0000. Choose the single best answer

D. For design work appearing on the Internet.

What happens to our perception of the color of the small yellow square in the center of the orange circle (pictured here) compared to the same color when surrounded by a lighter yellow background?

D. The color square appears to be a lighter color when surrounded by darker tones

As a good rule of thumb when color correcting images make sure to make any adjustments. __________________. Fill in the blank with the single correct answer

D. conservative and small

Your photo is 5800 pixels wide X 4000 pixels tall and is 72 ppi. Could you call it a high resolution image?

No

CMYK, RGB, Hexadecimal and Spot are the four main color spaces designers encounter when doing graphic design projects. Choose the single best answer

True

It is possible to dramaticlly increase the resolution of an image without affecting it's image size? True or False

True