ExamTopics Google Adwords Fundamentals (Q's 1-50)

A keyword with a very low click through rate (CTR) will usually receive:

A low average cost-per-click (CPC) on Google search.

Which tool can be used if an advertiser wants to simulate Google searches, in order to see ho, geographic locations?

Ad preview tool

Which is the highest level of account access available in AdWords?

Administrative

What is a benefit of online advertising with Google AdWords?

Ads are displayed to users who are searching for a particular product or service

Grouping similar keywords together in an ad group will:

Allow an advertiser to create ads relevant to those keywords

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network,AdWords system converts the CPC ad's bid to:

An effective CPM

An advertiser adds negative keywords to an ad group. This means that the ad will not show if the negative keywords:

Appears in a user's search query.

An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword. Which is the best bidding option for this advertiser?: A. Automatic cost-per-click (CPC) B. Manual cost-per-click (CPC) C. Cost-per-thousand impressions (CPM) D. Cost-per-accusation (CPA)

Automatic cost-per-click (CPC)

Which is a benefit of search advertising with Google AdWords?

Better position in natural search results

It is beneficial to create multiple ad groups in order to:

Break up keywords and ads into related themes.

If an advertiser uses the phrase-matched keyword "cheap hotel," add may show on Google when a user searches for: A. Cheap motels B. Cheap hotel deals C. Inexpensive hotel D. Cheap local hotel

Cheap hotel deals

Two ways to identify a keyword's Quality Score are to view the Quality Score column and to:

Click on the speech bubble icon next to that keyword.

What should an advertiser use to organize ad groups?

Common themes

A "first page bid estimate" is based on the keyword's Quality Score and the:

Current advertiser competition.

Changing the match type of a group of keywords from broad to exact match will likely cause impressions to: a) decrease b) increase

Decrease impressions

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

Determine if campaigns are meeting overall marketing and conversion goals.

If an advertiser improves the Quality Score of a keyword, this keyword may:

Earn the ad a higher average position

Someone using Google Russian domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

English speakers in Russia

AdWords advertising policies are designed to:

Ensure users see ads that are relevant to a given search query.

How often does the AdWords system run an auction to decide which ads to show on the Google search page?

Every time a user enters a search query.

The Keyword Tool is used to:

Find new keywords for ad campaigns.

The main goal of automatic cost-per-click (CPC) bidding is to:

Generate as many clicks as possible within an advertiser's target budget.

An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:

Generate many impressions very few conversions.

To determine which ad language to target to a user, the AdWords system refers to that user's?

Google interface language setting

One reason an Active, Eligible keyword may not receive many impressions is because the keyword:

Has a maximum cost-per-click (CPC) bid below the first page bid estimate.

An advertiser wants to find out why there are no impressions on a keyword. What steps can the advertiser take to quickly diagnose the issue?

Hover over the speech bubble next to the keyword.

Which is a factor that Google uses to target ads to users based on physical location?

Internet Protocol (IP) address

An online company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-Speaking users, which targeting option should be refined?

Language targeting

Which formula does Google use to rank keyword-targeted ads on Google search?

Maximum cost-per-click (CPC) bid x Quality Score

Which formula represents how Ad Rank is determined on Google search?

Maximum cost-per-click (CPC) multiplied by Quality Score.

Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?

Modify the ad associated with that keyword to direct to a highly-relevant landing page.

The maximum cost-per-click (CPC) bid is the:

Most an advertiser is willing to pay for each click on an ad

"Automatic placements" on the Networks tab displays:

Performance on websites throughout the Google Display Network.

Which can be controlled at the ad-group level of an AdWords account?

Placements

Which are the required components of an ad group running on the Search Network?

Placements, keywords, network targeting

Phrase match triggers an ad to appear when a search query:

Precisely matches a synonym of the keyword

A client would like to see data in AdWords that includes clicks and impressions. Which is minimum account access level that can be granted that includes this information?

Read-only

Quality Score is calculated as a measure of:

Relevance to a user's search.

A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?

Spanish

The main benefit of location targeting is that advertisers can

Target any combination of countries, territories, and regions.

One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:

The AdWords system does not bid more than the advertiser has determined the click is worth.

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:

The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.

Negative keywords can help advertisers target their ads to potential customers and increase:

The click through rate (CTR) of their ads.

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

The quality Score of the keyword

The ad rotation setting "Optimize" means that multiple ads within the same ad group will rotate evenly.

Until the ad with the better conversion rate starts to show more frequently.

Susan added only these keywords to her ad group "wedding dress" [designer wedding dress], - [cheap wedding]. Which queries could potentially trigger her ads?: A. Wedding designer dress B. Cheap wedding dress C. Dress for wedding D. Cheap wedding

Wedding designer dress

An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?

[Square brackets]

An advertiser who decides to edit the location targeting of an ad can do this at the:

campaign level

In order to contextually target ads to pages on the Google Display Network, the AdWords system evaluates:

keyword themes of ad groups