FDOM Studyguide Midterm Exam
Who called Windows a "poorly debugged set of device drivers," causing an all-out "browser war" against Netscape?
Marc Andreessen
In Twitter lingo, what does MT mean?
Modified Tweet
What was the first freely downloadable, visual web browser?
Mosaic
Google's organic search results are primarily based on which characteristic?
Other sites linking to yours
Marissa Mayer
President and CEO of Yahoo!
According to the Innovation Report, the New York Times hopes to improve their efforts by:
Re-thinking their print-centric traditions Becoming more digitally focused Hiring the right digital talent All of the above
Who invented the World Wide Web?
Sir Tim Berners-Lee
The Cloud
Software and services that run on the internet instead of your computer
How will you turn in all of your assignments/blog reviews?
Submit them on the "Assignments"tab on TRACS
According to the "Download: The True Story of the Internet" video, Bill Gates was worried that Netscape Navigator could replce Microsoft Windows.
True
According to the Pew study, about 30% of Internet users use LinkedIn.
True
Each blog submitted for grading must also be promoted on Twitter.
True
Every blog post for this class must have at least one original image and one link.
True
Facebook is the most popular social network in America.
True
It is possible to connect your Wordpress blog to your social media profiles so that every time you publish a post, it immediately updates those accounts.
True
Nearly 25% of smartphone owners use apps like Snapchat that automatically delete sent messages.
True
When adding an image into your web page, it's important to code the file name exactly as it appears on your computer.
True
Will Cathcart, Mosseri's predecessor, started to push to "humanize" news feed's inputs and outputs.
True
Using Google analytics of School of Journalism and Mass Communication discovered the most viewed page on its website is ____.
Undergraduate Degree Requirements
Horizontal Content
Wide approach to content. Covering all kinds of topics in order to appeal to various groups and markets
In the following HTML code, which is the attribute?<h1 align="left">Welcome!</h1>
align
Blogging Do's and Don'ts
-Do provide new information -Do make content scannable -Don't write in long, drawn out paragraphs -Do use multimedia -Don't just tell. Show.
Design Tips
-Just pick two colors -Sans is for digital -Right align -Proximity
Has the highest level of engagement through sharing. Friendship. Storytelling. EdgeRank (The way they organize their newsfeed)
Cascading Stlye Sheets (CSS)
How HTML elements are to be displayed on screen, paper, or in other media. It can control the layout of multiple Web pages all at once
Of the networks examined in the Pew study, which is most popular with young adults?
Sir Tim-Berners Lee
Inventor of WWW and HTML
Jab v. Right Hook
Jab: Everyday content we share with people (make them laugh, cry etc.) RIght Hook: Call to action: telling the reader, user, viewer to do something (go buy something, leave a comment etc.)
Who are the co-creators of Yahoo!?
Jerry Yang and David Filo
How much did Facebook offer to purchase Snapchat?
$3 billion
When trying to determine how to align your text in Wordpress, you should:
"just choose left"
In the following HTML code, which is the value? <body bgcolor="#4cee23">
#4cee23
Which of the following is the hexideximal code for red?
#FF0000
Basic Points of New York Times Innovation Report
-The value of the homepage is decreasing. -Michael Wertheim, former head of promo at Unworthy, turned down a business-side job leading audience development. -The Times needs to do a better job of resurfacing archival content. -Restructuring arts and cultures stories. -It was a leaded document, the NYTimes didn't want it released. -How is the NYTimes seeking to improve digital efforts?
Why Blog?
-To become a good writer you need to write more -CMS = content management system -Helps build an audience
Blogging in 2017
-You no longer need extensive knowledge of HTML or coding to have a blog -Blogging platforms are known as content management system or CMSs -Wordpress is the dominant CMS
What is the HTML tag for italicizing your text?
<em>
Which of the following is NOT a valid HTML tag?
<print>
What is the HTML tag for making your text bold?
<strong>
Which of the following code is correct?
<table> <tr> <td> </td> </tr> </table>
Server
A computer or computer program that manages access to a centralized resource or service in a network
Web 2.0
A second generation in the development of the World Wide Web, conceived as a combination of concepts, trends, and technologies that focus on user collaboration, sharing of user-generated content, and social networking
Browser
A software that is used to access the internet
Hyper Text Markup Language (HTML)
A standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages
IP Address
A unique string of #'s separated by periods that identity each computer using the Internet Protocol to communicate over a network
Content Management System (CMS)
A web application designed to make it easy for nontechnical users to add, edit and manage a website
How do you access Widgets from the Classic Dashboard on Wordpress?
Appearance > Widgets
Who was the co-founder and original CEO of Mircosoft?
Bill Gates
In the early days of the web when other search companies were using banner ads, how did google discover a way to make major money?
By selling keywords
Mark Zuckerberg
CEO of Facebook
Susan Wojcicki
CEO of Youtube
Gary Vaynerchuk
CEO of the wine company who left and realized he can make $$ doing what he actually wants to do. Wine TV. "Get off your ass and do it." says it all about the customers!!
Sheryl Sandberg
COO of Facebook
How do you add a photo to Wordpress?
Click "Add Media" within the editor
Marc Andreessen
Co-author of Mosaic, the fist web browser, co-founder of Netscape
Sergey Brin
Co-founded Google Inc
Larry Page
Co-founded Google Inc, current CEO, inventor of page rank, google's best known searching algorithm
Steve Jobs
Co-founder and CEO of Apple Inc.
Arianna Huffington
Co-founder and Editor in Chief of the Huffington Post
Jonah Peretti
Co-founder of Buzzfeed and the Huffington Post
Bill Gates
Co-founder or Microsoft, which became first widely used web browser
Andrew Breitbart
Conservative publisher, commentator for the Washington Times
Which practice would most definitely help a website appear higher in its organic search results?
Consistently using keywords throughout the site.
When you login to Wordpress, which area gives you an overview of your blog, access to posts, pages and other features?
Dashboard
EdgeRank
Facebook's algorithm
A standalone tag is a tag that never closes.
False
Even though Internet Explorer came bundled with all Microsoft computers, Netscape won the "browser war."
False
Growth on Facebook has largely plateued.
False
In HTML coding, some attributes do not have values.
False
Instead of making your blog posts "scannable," they should contain giant blocks of text.
False
Netscape was later bought out by Google.
False
Once a site is optimized for a search engine, it will appear higher right away.
False
Sir Time Berners-Lee invented Mosaic, the world's first graphical browser.
False
The New York Times has more print subscribers than Twitter followers.
False
When choosing a Twitter username, its best to use a string of numbers and underscores.
False
When coding an HTML file, the <head> tag goes after the <body> tag.
False
Internet pioneers say the "genius" of the design of the internet lies in its
Generality of purpose
How the Internet works?
Global system of interconnected computer networks
Hyper Text Markup Language (HTML)
Tags = commands <html> = it's an html file <img> = image <a> = link <ul> = unordered list <ol>= ordered list <p> = paragraph <body bgcolor= "color"> <p align="center"> <li> = list
What was the original name of the Internet?
The ARPANET
Which of the following inventions made the Internet more useful to common people?
The World Wide Web
Uniform Resource Locator (URL)
The fundamental network identification for any resource connected to the web
Difference Between WWW and the Internet
The internet is a platform, while www is something you can access on the internet (need internet to use www, but don't need www to use internet)
What is a bounce rate?
The percentage of times someone visits a website and immediately leaves
Search Engine Optimization (SEO)
The process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural", "organic", or "earned" results
Keywords (as they relate to the search)
The use of keywords to help optimize a search. The more specific, the better.
