GA4 Certification (Skillshop)
Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
35
You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream?
A data stream lives within a property and is a source of data from your app or website
You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?
A data stream lives within a property and is a source of data from your app or website
To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?
A dimension
Which of these configurations show a Google Analytics account's hierarchical structure?
Account > Property > Data stream
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?
Acquisition
You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
Additional events are collected from your website without you needing to change your website's code
If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?
Admin
You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
Admin
Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?
Advertising
You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property?
Advertising
You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
Configure
You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?
Conversion events
Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation?
Conversion modeling
Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?
Conversion modeling
Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
Create event
What do audience triggers allow you to do?
Create new events based on an audience rule being satisfied
Which of these tasks can be done using audience triggers?
Create new events based on an audience rule being satisfied
You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?
Custom dimension
Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?
Data retention period
Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
Data-driven
Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints?
Data-driven
If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places?
Default channel grouping
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
Explore
You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?
Firebase SDK
If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
Free form
If you wanted to see the steps your users take to reach a key task or conversion, which exploration technique would you use to visualize those steps and see how well they are succeeding or failing at each step?
Funnel exploration
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
Google Ads can use these conversions to optimize your bids for ad placements
If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights?
Google Analytics 4 properties
How do Google Analytics 4 properties differ from Universal Analytics properties?
Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?
Google Optimize
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
Google signals
To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics?
How many users were on mobile phones
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a "metric" in Google Analytics?
How many users were on mobile phones
One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?
Linear
The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?
Measurement Protocol
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?
Measurement Protocol
You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns?
Model comparison
You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight
Model comparison
When a user watches a video, this triggers an event on your website. Which of these is an event parameter?
Name of a video watched on your site
You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration, by default?
Only you can see it, but you can share it with the other users of the property in read-only mode.
You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague. By default, who can see the exploration you just created?
Only you can see it, but you can share it with the other users of the property in read-only mode.
Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?
Optimize
You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?
Reports
Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands, or regions by combining data from multiple source properties?
Roll-up properties
If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
Search Console
To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?
Search Console
You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data. What type of Analytics property can export data to BigQuery?
Standard or Analytics 360 properties using GA4
Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?
Subproperties
You have Ads Personalization enabled for your property, but want to exclude specific events. What does this mean for the data for those events?
That data will only be used for measurement purposes
You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video. Which of these is considered a "user property" collected by Google Analytics?
The language preference of users watching the video on your site
What scope would be set for a custom dimension that reports membership status for a customer rewards program?
User
Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
User-ID
Which events are accounted for in the Realtime report?
Which events are accounted for in the Realtime report?
After you've exported Google Analytics data to BigQuery, what can you do with your data?
You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase. Which of these approaches would provide you with a predictive audience?
You create an audience of users who are likely to purchase in the next seven days
You're using Google Analytics for your website. In which situation could you use the Engagement overview report?
You're interested in seeing which pages on your site are getting the most traffic.
What can Google Ads do with audiences from Google Analytics when these two services are linked?
Audiences in Google Ads can be used to target ad campaigns
You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?
Data Import
You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?
Analytics tag
You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics?
Analytics tag
How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?
As events