GA4_2
1. What's a key difference between Google Analytics 4 properties and Universal Analytics properties? How do Google Analytics 4 properties differ from Universal Analytics properties? What distinguishes Google Analytics 4 properties from Universal Analytics properties? a. Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. b. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting. c. Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. d. Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
A
1. Which attribution model uses machine learning algorithms to distribute credit for a conversion across different touchpoints? Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms? One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it? a. Data-driven b. Last click c. First click d. Time decay
A
1. Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement? a. Explore b. Advertising c. Configure d. Reports
A
1. When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information? a. Google Search Console b. Google signals c. Google Ads d. User-ID
B
1. You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.Who can see this new path exploration, by default? You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague.By default, who can see the exploration you just created? To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore.What's the default setting for who can see the exploration? a. Anyone in your property can access it in read-only mode. b. Anyone in your property can access it and make edits. c. Only you can see it, but you can share it with the other users of the property for them to make edits. d. Only you can see it, but you can share it with the other users of the property in read-only mode.
D
1. Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation? a. Conversion window b. Conversion events c. Conversion paths d. Conversion modelling
D
1. Where in Google Analytics Reports can you find insights into where users are coming from (e.g., search engine results) before visiting your website? a. Monetization b. Engagement c. Acquisition d. Demographics
C
1. After you've exported Google Analytics data to BigQuery, what can you do with your data? a. You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance b. You can use conversions for ad campaign bidding, and audiences to target ad campaigns c. You can use audiences to target website experiments and test variants of your web pages d. You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
D
1. How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website? a. As events b. As views c. As hits d. As sessions
A
1. You have an event on your website that triggers when users watch a video.Which of these is an event parameter? a. Name of a video watched on your site b. The devices users are on when watching a video on your site c. How many users opened the page containing a video on your site d. How many users viewed a video on your site
A
1. You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data? a. Data import b. Modify event c. Measurement Protocol d. HTTP request
A
1. If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account? a. One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android b. One property with one web data stream for your website and two app data streams, one for iOS and the other for Android c. One property with a web data stream for your website and one property with an app data stream for your app d. One property with one web data stream for your website and one app data stream for your app
B
1. If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events? a. That data will only be used for audiences in Google Ads b. That data will only be used for measurement purposes c. That data will only be available in the Reports and Explore sections d. That data will only be available in the Advertising section
B
1. There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it? a. Configure b. Reports c. Admin d. Explore
B
1. The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers? a. HTTP request b. Data import c. Measurement Protocol d. Modify event
C
1. Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics? a. IP address settings b. Consent Mode c. Data retention period d. Disable data collection
C
1. Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting? a. Time decay b. Position-based c. Linear d. Data-driven
C
1. What can you do with audience triggers? a. Create new audiences based on predictive metrics b. Create new audiences based on specific events that are triggered c. Create new events based on existing event parameters d. Create new events based on an audience rule being satisfied
D
1. What data does the Realtime report show? What can you find in the Realtime report? Which events are accounted for in the Realtime report? a. Events that took place within the last 12 hours b. Events that took place within the last 8 hours c. Events that took place within the last 60 minutes d. Events that took place within the last 30 minutes
D
1. If you delete a property from your Google Analytics account, how many days do you have until the property is permanently deleted? a. 35 b. 60 c. 14 d. 7
A
1. If you wanted to analyze user journeys across a website and an app, and see how new users were arriving at both, which of these techniques should you use for insights? a. Google Analytics 4 properties b. Google Optimize c. Google Marketing Platform d. Universal Analytics properties
A
1. If your goal was to connect individual customers' behavior across different interactions on different platforms and devices, which Analytics feature allows you to do that by associating your own identifiers with individual customers? This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers. Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms? a. User-ID b. Predictive audiences c. Device-ID d. Audience triggers
A
1. When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics? What can Google Ads do with audiences from Google Analytics when these two services are linked? How can Google Ads use audiences from Google Analytics when the two are linked? a. Audiences in Google Ads can be used to target ad campaigns b. Audiences in Google Ads can be used to see industry benchmarking data c. Audiences in Google Ads can be contacted for customer research d. Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
A
1. Because you've set up your web data stream, your website is already feeding data to your Google Analytics property.You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? a. Events can be associated with signed-in users to enable cross-device reporting b. Conversion reporting for the web data stream uses machine learning to distributes credit across channels c. Additional events are collected from your website without you needing to change your website's code d. Events from your mobile app can be combined with your existing website data
C
1. Some of the events on your website are especially valuable to you -things like purchases or newsletter sign-ups. If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property? a. Goals b. Custom events c. Conversion events d. Recommended events
C
1. You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days.In this report, which of these is a "metric" in Google Analytics? a. Where users came from before reaching your site b. The device types, desktops and mobile phones c. The date range setting for the last 30 days d. How many users were on mobile phones
D
1. You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days.In this report, what is device type? a. A user b. An event c. A metric d. A dimension
D
1. You manage a blog that has a few contributing authors.What could you use to report the name of the author on each article page? a. Custom table b. Custom metric c. Custom user parameter d. Custom dimension
D
1. Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery? a. Standard or Analytics 360 properties using Universal Analytics b. Only Standard properties in GA4 or Universal Analytics c. Only Analytics 360 properties in GA4 or Universal Analytics d. Standard or Analytics 360 properties using GA4
D
1. When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics? When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads? Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together? a. Google Ads can use these conversions to optimize your bids for ad placements b. Google Ads can use these conversions to adjust and optimize your ad copy c. Google Ads can use these conversions to generate new keyword ideas d. Google Ads can use these conversions to see industry benchmarking data
A
1. You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.Which exploration technique should you use? a. Free form b. Segment overlap c. Funnel exploration d. Cohort explorations
A
1. Which of the following tools could you use in order to collect and send data from a mobile app to a Google Analytics 4 property? a. Google Marketing Platform b. Firebase SDK c. Website tag d. Google Ads
B
1. You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.What part of your Google Analytics 4 property helps you manage events, conversions, and audiences? a. Explore b. Configure c. Admin d. Advertising
B
1. Which of these structures represents a Google Analytics account's hierarchy? Which of these configurations show a Google Analytics account's hierarchical structure? a. Property > Data stream > Account b. Data stream > Account > Property c. Account > Property > Data stream d. Property > Account > Data stream
C
1. You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these definitions describe a data stream as it relates to Google Analytics? You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream? a. A data stream lives within an account and is the container for the data you collect from your apps and sites b. A data stream lives within Explore and, once defined, can be added to any exploration c. A data stream lives within a property and is a source of data from your app or website d. A data stream lives within Reports and lets you segment and compare your data
C
1. You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase.Which of these approaches would provide you with a predictive audience? a. You create an audience of users who started checking out but didn't complete the purchase b. You create an audience of users who made a purchase in the last 30 days c. You create an audience of users who added items to their purchase wishlist d. You create an audience of users who are likely to purchase in the next seven days
D
1. Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case? a. Subproperties b. Organizations c. Roll-up properties d. Data streams
A
1. Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step? a. Funnel exploration b. Segment overlap c. Free form d. Cohort explorations
A
1. To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform? a. Search Ads 360 b. Search Console c. Google Optimize d. Google Ads
B
1. If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places? a. Default channel grouping b. Event name c. Page title d. Google Ads campaign
A
1. You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a "user property" collected by Google Analytics? a. The language preference of users watching the video on your site b. Name of the video users can watch on your site c. How many users opened the page containing the video on your site d. How many users watched the video on your site
A
1. You want to see detailed marketing campaign data by linking a new Google Ads account to your Google Analytics property. Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads? a. Advertising b. Admin c. Explore d. Configure
B
1. Which of these scopes would be set for a custom dimension reporting membership status for a customer rewards program? a. Session b. Event c. User d. Product
C
1. Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically (tailored) audiences? a. Modify event b. Firebase c. Search Console d. Google Optimize
D
1. You want to know how various ads you've placed work together on the path to conversions.Where in your Google Analytics 4 property can you find the "Conversion paths" report? Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property? You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property? a. Explore b. Reports c. Configure d. Advertising
D
1. If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight? You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight? You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns? a. Segment overlap b. Funnel exploration c. Model comparison d. Conversion paths
C
1. What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics? You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first? a. Analytics tag b. Firebase SDK c. Analytics SDK d. Google Ads
A
1. You're using Google Analytics for your website. In which situation could you use the Engagement overview report? a. You're interested in seeing where users are coming from before landing on your website. b. You'd like insight into your users' interests they've express through their online browsing and purchase activities. c. You're interested in seeing which pages on your site are getting the most traffic. d. You're interested in monitoring user activity as it is happening on your site.
C
1. Whenever a website visitor views any page on your site, they trigger the page_view event.What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen? a. Modify event b. Import event c. Mark event as conversion d. Create event
D
1. Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions? a. Subproperties b. Data streams c. Organizations d. Roll-up properties
D