GEB 4890 - Business Strategy Chapter 7
To be successful, a think-global, act-global approach generally requires which of the following?
centralized production and distribution a global brand name
What are drawbacks of global strategies?
difficulty addressing local needs higher transportation costs
A strong domestic currency can create an unfavorable exchange rate shift for domestic companies because
domestic manufacturing becomes less competitive with foreign plants.
Companies typically move into foreign markets to
exploit their core competencies.
The strategic option of acquiring a foreign partner gives a company expanding into a foreign market the advantage of
familiarity with local government regulations. already-established relationships with distributors. intimate knowledge of local buying habits and consumer preferences.
A company may find it easier to operate in one country than in others because of the country's
favorable political conditions advantages for specific value chain activities strong economic conditions
McDonald's, 7-Eleven, and Hilton Hotels have all entered the international market by using
franchising strategies.
The strategic option of home-based production and export allows a company to do what?
minimize its direct investment in foreign countries limit its involvement in foreign markets
The primary problem that franchisors face over foreign-market expansion is the lack of ______ control.
quality
A weak domestic currency can result in a favorable exchange rate shift for domestic companies by
reducing the cost advantage for foreign companies.
A company that distributes its activities across multiple locations can seek which advantages?
reducing the risks of fluctuating exchange rates lowering distribution costs providing customers with timely service and technical support
What are examples of demand conditions?
relative size of the market growth potential domestic buyers' needs and wants
Governments wishing to create a favorable business climate for foreign companies will typically
seek advice from business leaders.
One of the ways companies can compete profitably in a developing-country market is to
tailor the packaging and product quantity to local preferences.
If it is impractical for a company to adapt to the situation in a developing-country market, the company should
avoid that market.
A transnational strategy is a ______ approach.
think-global, act-local
True or false: Cross-market subsidization can be a powerful competitive weapon for companies operating in numerous markets.
True
Natural-resource companies move into foreign markets to
access supplies of raw material more cost effectively.
Which two issues do companies commonly encounter when undergoing international expansion?
the demand to customize products to suit local preferences the cost-effectiveness of providing a standardized product globally
Acquiring a foreign company as a means of entering a foreign market can allow a business to do which of the following?
gain access to local distribution channels build supplier relationships avoid the risks of a greenfield venture
Governments can discourage imports of specific items by
imposing a ban on importation. setting up import quotas. making custom inspections burdensome.
Spurring market growth in a domestic market can translate into an international competitive advantage owing to which of the following?
increasing innovation and quality improvements
Creating a strategy for entering an international market can be more difficult than entering a domestic market because
buyer preferences in foreign markets force companies to customize their products.
To leverage its capabilities and increase its competitive advantage, an international company can
transfer technological know-how to its international operations. share a brand name or other valuable competitive asset with all its stores.
By transferring company expertise to cross-border markets, a domestic company can successfully do what?
transform into a global company in its own right
Currency exchange rates can pose a risk for businesses because they
vary unpredictability. can change by more than 20% a year. affect a company's profit.
A strong domestic currency tends to
weaken the cost competitiveness of domestic companies.
Countries with which characteristics present advantages for becoming principal production sites?
lower labor costs close proximity to suppliers relaxed government regulations
For domestic manufacturers, positive aspects of a weak domestic currency include
lower prices for domestic products. reduced domestic demand for foreign-made goods.
One of the five primary strategic options a company can use to expand into a foreign market is to
maintain a domestic production base while exporting goods.
Companies that employ a multidomestic strategy attempt to meet buyer needs by
offering different products and services in different countries.
What are policies that governments adopt to stimulate business investment?
offering low-cost business loans providing government-sponsored job training
What can help a company compete successfully in developing-country markets?
offering lower-priced, better products customizing its business model to suit local circumstances
Companies that practice cross-border coordination often gain which benefits?
coordinated production schedules adaptation to tariff and quota changes better workload distribution
A company trying to gain advantages over domestic rivals by shifting production from a plant in one country to a plant in another to profit from exchange rate fluctuations is using cross-border
coordination
A country's desirability as a low-cost manufacturing location can vary frequently depending on shifts in the country's
currency exchange rate.
A company that employs a global strategy will do which of the following?
build a global brand sell a standardized global product coordinate efforts across country boundaries create a strong headquarters to oversee its global activities
A global strategy is an appropriate choice in which situation?
buyer needs for a particular product or service are relatively the same in many countries
What is the term used to describe rivals competing against one another in many of the same markets?
multimarket competition
A company that wishes to control all aspects of its operation when it expands into foreign markets should establish a
wholly owned subsidiary.
Building production facilities in which countries presents a competitive advantage because of low-wage labor?
India China
Which of the following are drawbacks of a transnational strategy?
It is a difficult strategy to implement. It can create a costly and time-consuming operation. It involves pursuing conflicting goals.
What are drawbacks of a multidomestic strategy?
It won't help a company build a single international competitive advantage. It can raise production and distribution costs.
A domestic company wishing to enter the international market may choose to license its products or services to a foreign company for which reason?
The company has no resources to enter a foreign market directly.
True or false: Cultural differences are a major source of the cross-country variations that affect buyer preferences.
True
Producing goods in domestic plants and exporting them is considered
a conservative way to enter a foreign market.
A company may find cross-border resource sharing or transfers of capabilities fail to translate into a competitive advantage because
a rival firm in a foreign-country market has superior resources and technology.
Companies that implement a transnational strategy often employ mass-customization techniques designed to
accommodate local preferences in a semi-standardized way.
Elements of a country's infrastructure that can contribute to factor conditions include
banking systems. transportation. communication.
Companies that focus on a certain locations can benefit from which of the following?
better activities coordination well-trained personnel superior resources
A company seeking to establish a subsidiary in a foreign country may choose to establish a greenfield venture if an internal startup
can gain good distribution access. costs less than an acquisition. can successfully compete with local rivals.
Exporting goods may be a successful strategic option if the company
can maintain its cost competitiveness at home.
What is way a company can successfully compete in a developing-country market, as shown by Japan's Suzuki when it entered India?
change the local market to match the company's core operations.
An international strategy is a company's strategy for competing in two or more ______ simultaneously.
countries
_____ _____, or the decision on the part of two companies to refrain from launching aggressive actions against each other, may occur when the companies compete against one another in multiple geographic markets.
mutual restraint
What are reasons that companies expand into foreign markets?
to achieve lower costs to gain access to low-cost production to gain access to new customers
What are reasons why domestic companies often have an advantage over global companies?
Domestic companies are familiar with local culture and consumer needs. Domestic companies are familiar with the local labor force.
True or false: Strategic alliances are more frequently used by firms from North America than from Asia or Latin America.
False
An internal startup or a(n) _____ venture is a subsidiary business that is established by setting up the entire operation from the ground up.
Greenfield
True or false: One way a domestic company can successfully compete against a global business giant is by exploiting shortcomings in the global company's local distribution networks.
True
A company that expands into a foreign market by pursuing the option of entering into a strategic alliance with a foreign partner can
achieve cost savings. share distribution facilities. share technological know-how.
If significant economies of scale exist, a company that concentrates on a limited number of locations can do what?
achieve major cost savings
A think-local, act-local strategy gives local managers the decision-making capability to do which of the following?
address market needs focus competitive efforts
A company's products may have little value in certain foreign-market locations because
buyer preferences and lifestyles vary from country to country. local brands may remain very popular no matter how well a competing brand is regarded internationally.
The transfer of which of the following can be inhibited by a multidomestic strategy?
company resources company knowledge company technological know-how
Car manufacturers often employ a multidomestic approach and allow local managers to market the vehicles according to which of the following?
competitive conditions cultural preferences buyer tastes
What are elements of factor conditions for production?
cost of labor availability of raw materials
_____-______ subsidization refers to supporting competitive offensives in one market with resources and profits diverted from operations in another market.
cross-market
One strategy associated with limiting the number of locations is to open a customer service center in a specific country in order to
cultivate close relationships with important clients.
To compete in an international market, a basic decision companies must make is whether to ______ to accommodate cross-country differences in buyer tastes and preferences.
customize products and services
In terms of a country's business climate, a country's inflation rate and level of deficit spending are types of
economic risk.
A domestic company can defend against expanding international companies through which methods?
employing a rapid-growth strategy pursuing mergers and acquisitions
The biggest risk a company assumes with a licensing strategy is that
it will lose control over the use of its technological know-how.
A transnational strategy can enable a company to do which of the following?
leverage subsidiary skills and capabilities
To discourage foreign companies from locating manufacturing facilities in a country, the country's government can do which of the following?
make a new facility's compliance with local environmental regulations very costly provide government financial assistance to domestic companies require partial ownership of the facilities by local companies or investors
Different country environments require companies to customize their approaches to which of the following?
management strategy organization
Focusing on a limited number of locations can increase a company's competitive advantage when
manufacturing costs are lower in a certain area. a large learning curve is associated with a particular task.
In terms of a country's business climate, the instability or weakness of a national government is a type of
political risk.
What are among the five primary strategic options for a company wishing to enter international markets?
relying on joint ventures with foreign companies establishing a subsidiary in a foreign market licensing foreign firms to produce and distribute the company's products abroad
Companies are often motivated to enter foreign markets to
take advantage of new resources and capabilities.
What do companies commonly risk losing when they develop joint ventures with companies in a foreign country?
their competitive advantage
Another way to define the concept of multidomestic strategy is as a
think-local, act-local approach.
What are reasons a company would share a valuable competitive asset with its international locations?
to attract customers to increase its global market share
A joint venture can hamper a company's goals for global market leadership by fostering
too much dependence on a foreign partner.
Which factors make dispersing a company's activities competitively important?
trade barriers to importing manufactured goods major customers in areas without low-cost production the threat of supply interruptions
A company's export strategy may fail in which situations?
when domestic manufacturing costs are higher than those of foreign competitors when shipping costs are exorbitant when foreign countries impose tariffs on imports