geb1011 chapter 15 assigment

Which are included in the second largest surface transportation mode because of their ability to deliver to more locations?

Trucks Vans

Marketing intermediaries who bring buyers and sellers together and help negotiate an exchange without taking title to the goods themselves are Blank______.

agent or broker

Marketing intermediaries who bring buyers and sellers together and help negotiate an exchange without taking title to the goods themselves are or .

agents and brokers

Pipelines are a useful means of transporting oil because they:

are fast are cheap

The type of distribution system in which intermediaries are independent but agree to cooperate are participating in a(n):

contractual distribution system

The benefits of using vending machines for such products as food and headphones include:

convenience location

A marketing activity such as telemarketing or catalogs that directly links the manufacturer or intermediaries with the ultimate consumer is Blank______.

direct marketing

A firm that solicits orders from retailers and other wholesalers and then arranges to have the merchandise shipped directly from the producer to the buyer is likely a(n). shipper.

drop

When a firm is independently owned and takes title of the goods they handle, they are said to be wholesalers.

merchant

The "P" of marketing, which includes shipping, transportation, storage, and logistics is known as:

place of distribution

An intermediary adds _ blank_ by doing whatever is necessary to transfer ownership from one party to another.

possession utility

Logistics involves planning, implementing, and controlling the flow of final goods to their destination to satisfy customers, and it must do all of this while still ensuring a for companies.

profit

Form utility is provided to customers when:

strings, frame, and a handle are assembled into a tennis racket

The want-satisfying ability, or value, that organizations add to goods or services is:

utility

When something has the ability to satisfy a want, ability, or value to goods or services it is said to have ______.

utility

Intermediaries add costs to products, but they also add such as convenience and assortment.

value

Costco and Sam's Club act as both a Blank______ in the B2B environment and a Blank______ in the B2C environment.

wholesaler; retailer

Costco and Sam's Club act as both a Blank______ in the B2B environment and a Blank______ in the B2C environment. Multiple choice question.

wholesaler; retailer

A large part of the cost of distribution is storage. Storage costs include:

-the cost of equipment to move goods in the warehouse -the cost of the warehouse facility -operating the warehouse facility

Retailers can compete with online retailers by using which of the following distribution systems to be more efficient?

Administered Contractual Corporate

Which statement is true about marketing intermediaries?

Because they take care of tasks related to the process, real estate agents make the process of selling your home easier.

Which of the following are part of possession utility?

Delivery Installation Providing credit

Which of these wholesalers are independently owned firms that take title to the goods they handles, maintain inventory, and a sales force?

Full service merchant wholesaler Merchant wholesaler

The marketing function that provides place utility or distribution from the producer to the consumer includes which of the following activities?

Inventory management Shipping Warehousing

______ are named as such because they're in the middle of a series of organizations that join together to help distribute goods from producers to consumers.

Marketing Intermediaries

Which is true of wholesalers?

Selling products to specific stores so that each store has its own unique inventory Selling products to a school or hospital to run their business is considered a wholesale transaction Selling products to a company for internal use in production is wholesaling.

What is the type of nonstore marketing that uses toll-free numbers to supplement online or catalog sales?

Telemarketing

A reason why marketing intermediaries such as transport companies and wholesalers have survived is that they Blank______.

add enough value to products to outweigh the added costs

A distribution system where producers manage all of the marketing functions at the retail level is a(n):

administered distribution system

A way that traditional retailers can compete with online retailers is to:

be so efficient they can beat them on cost

In a distribution system, all of the intermediary functions are owned and controlled by the manufacturer.

corporate

The type of distribution system that is owned by the manufacturer throughout the channel of distribution to the retail stores is a(n):

corporate distribution system

A butcher who cuts a larger piece of beef into steaks is an example of utility.

form

A manufacturer who assembles the components of a computer for sale is providing which type of utility?

form

Opening two-way communication between marketing participants provides. utility.

information

The two-way flow of communication between marketing participants is called utility.

information

The distribution strategy that places the product in as many retail outlets as possible is _____

intensive

The distribution strategy that places the product in as many retail outlets as possible is ______.

intensive

The distribution strategy that puts the product into as many outlets as possible is a(n) distribution strategy.

intensive

When marketers place a product in as many retail outlets as possible they are using a(n). distribution strategy.

intensive

Marketing ______________ assist in moving goods and services in either B2B or B2C channels of distribution.

intermediaries

The function of distribution is represented in the 4 P's of the marketing mix as. utility.

place

Combining multiple modes of transportation to complete a single long-distance movement of freight is known as:

intermodal shipping

An advantage of participation in multilevel marketing for those who do the selling is:

low cost of entry

organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C) are called Blank______.

marketing intermediaries

The goal of logistics is to manage the physical flow of materials and information from points of origin to points of consumption:

meeting customer requirements at a profit

When independent contractors are recruited by upliners and then recruit downliners, all of whom receive commissions, marketing is being employed.

miltilevel

The second-largest surface transportation mode is .

motor vechicle

Vending machines, kiosks, and the internet are forms of retailing that enable small businesses to reach people at all hours.

nonstore

Selling goods and services to ultimate consumers over the Internet is known as retailing.

online

Retailers who sell goods and services to ultimate consumers over the Internet are engaged in:

online retailing

Small businesses can use nonstore retailing methods such as the Internet to Blank______.

open new channels of distribution

If you were choosing a means of transportation for oil, the cheapest and most dependable would be by

pipeline

Marketing intermediaries add value and create efficiencies by:

providing convenience reducing the number of exchanges between producers and buyers performing necessary activities such as storage and transportation

A variety of shipping methods are used within the continental United States, but the one that handles the largest volume of goods are

railroads

A firm that purchases goods from a manufacturer and then sells those goods or products to final consumers is considered a(n)

retailer

A firm that purchases goods from a manufacturer and then sells those goods or products to final consumers is considered a(n) .

retailer

he marketing intermediary who sells to ultimate consumers is a(n)

retailer

The type of utility that provides fast, friendly service during and after the sale as well as teaching customers to use products over time is utility.

service

When a consumer receives fast and friendly service after purchase, he or she is said to be enjoying utility.

services

The least-expensive way to send goods overseas is by .

ship

Sending goods by ship is the least expensive way to transport, but the drawback is that it is

slow

The entire sequence of linked activities that must be performed by organizations to move goods from the sources of raw materials to the ultimate consumer is a(n):

supply chain or value chain

When an individual goes to a supermarket and selects a box of cereal from several choices of type, brand, and size, it is an example of:

the value of marketing intermediaries who provide an assortment

The utility added by marketing intermediaries that adds value by making products available when they're needed is ___________ utility.

time

When products are available when they are needed they are said to have. utility

time

The method of transportation that carries the largest percentage by volume of all goods shipped within the United States is .

trains

True or False: Marketing intermediaries such as transport companies add costs to products, but they are usually outweighed by the value they create for consumers.

true

True or false: Corporate, contractual, and administered distribution systems allow traditional retailers to compete with online retailers successfully.

true

The economic term for the want-satisfying ability, or value, that organizations add to goods or services is

utility