GEB1101:M2-C14: Exploring Social Media & e-Business
What percentage of worldwide Internet users do Americans represent? 4 78 10 15 25
10
Approximately ________ percent of the American population are Internet users. a. 59 b. 89 c. 42 d. 77 e. 35
77
Buzz Mobile Communications caters to customers of all ages. They have planned to create a marketing plan that will be effective for all age groups. Their marketing plan should include the use of ______________. a. A combination of social media and traditional media b. Only social media c. Specialized media d. Only traditional media
A combination of social media and traditional media
What is a podcast? A multiplayer, competitive activity An interactive version of a community bulletin board A collaborative online working space A digital audio or video file A website to share information
A digital audio or video file
Which of the following companies was one of the early adopters of consumer ratings? Facebook Help.com MySpace Amazon SocialLiving
Amazon
The social game Fire and Smoke created by Vivienne Inc. has gained immense popularity. The company is now looking at business from a related source—the sale of ____________. a. Branded merchandise b. Computer accessories c. Software (not the answer) d. Mobile phones
Branded merchandise
Which of the following specialized business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?
Brokerage e-business model
You found it very difficult to find a supplier for raw materials on the internet when you were looking for it because no platform connecting buyers and sellers existed. You then decided to open an e-business to help buyers and sellers interact with each other directly. Which of the following e-business models should you use? a. Subscription and pay-per-view e-business model b. Advertising e-business model c. Peer-to-peer (P2P) model d. Brokerage e-business model
Brokerage e-business model
What is usually the primary revenue stream for online auction sites such as eBay?
Fees charged for selling products on the site
Which of the types of resources needed for an e-business is Storybook.com most likely to receive from a venture capitalist? Software Human Financial Material Informational
Financial
Which of the following describes an interactive community bulletin board? Blogs Podcasts Forums Social games Crowdsourcing
Forums
In order to segment and target the right customers, Shutterbug Cameras wishes to find out more information about its customers. The answers to which of the following questions is important for them to know? a. How do they use social media? (Not the answer) b. How much time do they spend on social media? c. Do they believe in the future of social media? d. Do they use social media?
How much time do they spend on social media?
Jason was apprehended by the police for posing as his colleague Mike and using Mike's credit card number, without his permission, to commit fraud. He is being tried in the court for ___________. a. Identity theft b. Cyberstalking c. Copyright infringement d. Cyber bullying
Identity theft
A marketing consultant recommends that since your firm is utilizing social media, you should map out who posts or updates social media sites at what time and how often. These actions would be part of which step of building a social media plan? a. Establish social media objectives b. Select social media tools c. Segment and target the social customer d. Implement and integrate the plan
Implement and integrate the plan
Which of the following is the last step in building a social media plan? Establish social media objectives Listen to determine opportunities Segment and target the social media customer Select social media tools Implement and integrate the plan
Implement and integrate the plan
How is LinkedIn different than most social networking sites?
It is for professionals
Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost. True or False
True
Reducing expenses is an important way in which e-business can help to increase profitability. a. True b. False
True
The B2B and B2C models are the most popular business models for e-business. a. True b. False
True
The cost to create and distribute photos, videos, and podcasts should be a consideration when a business is trying to decide if it should participate in media sharing. True or False
True
The potential growth of the Internet in developed countries is limited as compared to that expected in the developing countries. a. True b. False
True
The social and legal concerns for the Internet, social media, and e-business are more because the Internet is an emerging area still not strictly governed by governmental or legal controls. a. b. False
True
The two types of social media measurement are quantitative and qualitative. True or False
True
Every Web site on the Internet is identified by its unique a. LAN. b. URL. c. http. d. WAN. e. ISP.
URL
You are starting up a new e-business. If you hand over human resource management to Joseph, which of the following remote resources would Joseph need to manage? a. Hi-speed Internet b. Web site designers c. Computers d. Customer tracking systems
Web site designers
Frost Engineering has planned to share its conferences with remote locations. As a result, participants in different countries will be able to carry out real-time point-to-point communications. This would be an example of a __________. a. Broadcast b. Chat c. Webinar d. Workshop
Webinar
Root Accessories has decided to develop a social media plan for the first time. What should be the first thing they should look do? a. Listening to stakeholders b. Offering freebies to stakeholders c. Recruiting people d. Regulating conversations
a. Listening to stakeholders
Crimson Creations has decided to use technology to detect the moods, attitudes, and emotions that social media users harbor about the company. This exercise would be called a. Sentiment analysis b. Opinion analysis c. Response analysis d. Feeling analysis
a. Sentiment analysis
Sharp Communications has decided to use social media for recruiting new employees. Which of the following will be an outcome of this measure? a. The company will gain more information about the candidates. b. The company will get long-term employees. c. The company will spend more time. d. The company will incur more recruiting costs.
a. The company will gain more information about the candidates.
The Internet is an example of a computer network. a. True b. False
a. True
According to Forrester Research, which of the following is not a type of individual that uses social media? a. Users b. Critics c. Joiners d. Spectators e. Creators
a. Users
TJ Corbett is the owner of a sole proprietorship with a current project that is focused on promoting local farms that are hosting families or groups as income for their farms. He is interested in sharing information about the farms, building trust that the experience would be beneficial and a learning venture, and expecting and providing a means of feedback through comments. TJ wants to start a a. blog. b. forum. c. podcast. d. social game. e. wiki.
a. blog.
Which of the following companies was one of the early adopters of consumer ratings?
amazon
Bright Spot Bath Fittings uses the number of sales leads generated from their website to measure the success of their social media plan. This would be an example of qualitative social media management. a. True b. False
b. False
Compared to traditional marketing, social media messages are top down. a. True b. False
b. False
Just over half of the world's population are Internet users. a. True b. False
b. False
The manager who is responsible for ensuring that a firm's equipment is operational is a data technology manager. a. True b. False
b. False
A customer tracking system is an example of e-business resources. human informational material financial supplemental
informational
Suggestions for developing a company Web site include all of the following except a. developing a theme. b. adding graphics. c. developing plans to update the site. d. planning the layout of your site. e. making sure the site is complex.
making sure the site is complex
The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably
subscription fees
"Digital natives" are considered to be anyone
under the age of 32.
Each objective of a social media plan should be all of the following except
vague
Each objective of a social media plan should be all of the following except measurable. specific. achievable. oriented toward the future. vague.
vague
Zuckerman Spaeder LLP has a blog called "Suits by Suits", in which it discusses legal disputes between companies and executives. Which of the following business objectives is the firm attempting to achieve through social media? a. Crisis and reputation management b. Building a social media community c. Listening to stakeholders d. Recruiting employees
Building a social media community
Which of the following is an example of an information resource for an e-business? a. Computers b. Customer tracking systems c. Web site designers d. Hi-speed Internet
Customer tracking systems
Angry Birds is a popular blog. True or False
False
Cookies are files that store a record of visited Web sites. a. True b. False
False
Customer satisfaction score, issue resolution rate, and resolution time are some quantitative social media measurement techniques. a. True b. False
False
Engaging customers in generating new ideas for products or services is an unethical use of social media. True or False
False
Just under of U.S. adults use some sort of social media. True or False
False
Social media refers to the online as well as offline interactions between individuals and businesses. a. True b. False
False
Sources of revenue flowing into the firm are referred to as revenue channels. True or False
False
Spamming is a small piece of software sent by a Web site that tracks an individual's Internet activity. a. True b. False
False
When General Electric uses the Internet to purchase materials from its suppliers, it is using a B2C business model. True or False
False
Companies commonly use KPIs to assess progress in various areas. KPI stands for _______________. a. Key performance indicators b. Known and private information c. Knowledge of primary internship d. Kaizen productivity index
Key performance indicators
Status Interiors regularly posts pictures of home décor items on Pinterest. This is a business move aimed to: a. Meet the rising demand b. Make the product more visible c. Provide after-sales service d. Address customer complaints
Make the product more visible
Jason is the IT manager of a consumer durables manufacturing organization. He has noticed that the advertising campaigns and the customer database of the organization have been accessed by unauthorized users. Unauthorized users must have used _______ to gain access to the information. a. Spyware b. Closeware c. Malware d. Hardware
Malware
________ is a general term that describes software designed to infiltrate a computer system without the user's consent. a. A cookie b. A computer virus c. Malware d. Data mining e. Internet crime
Malware
YouTube is an example of _________. a. Gaming site b. Media sharing site c. Blog d. Podcast site
Media sharing site
Tech savvy digital natives born after 1980 are called _____________. a. Sentinels b. Socials c. Millennials d. Prodigals
Millennials
Which of the following is true about social media measurement tools? Most companies use quantitative measurements. Companies should use the same measurements for online as for offline business activities. There are generally five types of social media measurement. Social media cannot be measured quantitatively. Most companies use qualitative measurements.
Most companies use quantitative measurements.
Which of the following is true about social media measurement tools?
Most companies use quantitative measurements.
Social Media is about a culture of ________________, which makes it easier to connect, create, discuss, vote for, and advocate an issue. a. Innovation b. Sensation c. Narration d. Participation
Participation
Dream Apparel has recently ventured into an e-business. They are looking for options that will help them increase their profitability by reducing their expenses. Which of the following activities will help them achieve the same? a. Charge subscription fees for accessing online services and content b. Advertise on Web pages c. Earn commissions from sellers of products linked to the site d. Provide online access to information that customers want
Provide online access to information that customers want
Tiara wishes to go to Egypt for her annual holiday. Which of the following sources should she check out? a. Ratings and reviews b. Music videos on Youtube c. Online games d. Online Lottery sites
Ratings and reviews
What is the primary reason why telecommuting and virtual offices are a reality in today's environment? a. Commute times b. Cost savings c. Mobile phones and blackberrys d. Family responsibilities e. Technology
Technology
A computer virus can actually originate at any location in the world. a. True b. False
True
A wiki is an online collaborative working space where people contribute content. True or False
True
As part of its promotional activities, ActiLife Sports Accessories is planning an afforestation drive on the local hill. It would be a good idea for them to build a social media community to generate interest and increase participation. a. True b. False
True
Building brand awareness is a long term goal whereas generating sales lead is a short term goal that can be achieved with the help of social media. a. True b. False
True
Computer hardware is the physical component of a computer. a. True b. False
True
Experts expect that the use of telecommuting and virtual offices will increase in the future. a. True b. False
True
Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus. True or False
True
Which of the following most accurately describes e-commerce? a. Satisfying the needs and wants of the general population. b. Organized effort to produce and sell, for a profit, the products and services that satisfy society's needs. c. A part of e-business that usually refers to buying and selling activities. d. Fulfilling society's needs through the Internet. e. Electronically transforming key business activities.
c. A part of e-business that usually refers to buying and selling activities.
Nova Marketing wants to reduce company's expenses. They are advised to use _______________ computing, a technology that makes services stored on the Internet available on a temporary basis. a. proxy b. remote c. Cloud d. Internet
c. Cloud
With the advent of social media, the market has become more ___________. a. Government-dominated b. Business-dominated c. Consumer-dominated d. Agent-dominated
c. Consumer-dominated
You are an information technology officer in your organization. You already have the hardware and the system software in place for a new project. Now you need to order the application software. Which of the following will you order? a. Mac OS X b. Linux c. Microsoft Office d. Microsoft Windows
c. Microsoft Office
Intelligent Spending is a portal that provides advice on investments. They charge a monthly fee to join the portal. Which e-business model is followed by Intelligent Spending to provide investment information through their web site? a. Advertising e-business model b. Brokerage e-business model c. Subscription and pay-per-view e-business model d. Peer-to-peer (P2P) model
c. Subscription and pay-per-view e-business model
Which of the following is not a social networking site? a. Twitter b. LinkedIn c. Yahoo! d. Facebook e. MySpace
c. Yahoo!
Skirts n Tops, Inc., sells a full line of women's wear through its Web site, skirtsntops.com, to a wide variety of retail stores, online sites, as well as directly to its consumers. Edmundo manages the company's Web site and much of the social media community content. Edmundo is currently working closely with June, a Portland State University (PSU) intern, who is developing her skills in blogging and podcasts with a focus on offering company information to the wide array of clients and customers. Rene, another PSU intern, is working closely with Edmundo on improving the company's social networking presence. Edmundo is leading a team, along with the two PSU interns, that will evaluate the company's existing Web presence; within one month, the team will present an array of suggested changes. This is great experience for the interns, important managerial skill-building for Edmundo, and an opportunity for the company to grow. Rene learned a lot about KPIs, key performance indicators, in the last year of his classes and thinks that developing some indicators will help measure Skirts n Tops social media plan. Rene knows (and is communicating to the rest of his team) that KPIs are _____ and the first step is to connect KPIs with _____. a. qualitative; objectives b. quantitative; a new revenue stream c. quantitative; objectives d. qualitative; a revenue stream e. qualitative; e-business revenue
c. quantitative; objectives
Peer-to-peer software that allows individuals to share information over the Internet is a ________ model. a. consumer-to-consumer b. business-to-business c. subscription e-business d. advertising e-business e. peer-to-peer
consumer-to-consumer
Jenny has been suggested to join a social media community to share her views on different topics with likeminded people. Joining such a community will enable her to create a profile and provide her space to ___________. a. Gain an academic degree b. Moderate the members' views c. Buy commodities at the lowest prices
d. Connect with others
Technical Networks has records of all candidates who have applied for jobs in the past two years. The company needs to identify candidates with a background of sales. Which of the following will help the company find this information from the database? a. Data interpretation b. Checking cookies c. Data sifting d. Data mining
d. Data mining
While reading information given on a web page on alternative therapies, you accidentally click the hypertext physiological tests. What do you think will happen? a. It translates the text, physiological tests, in your preferred language b. It gives you the meaning of the text, physiological tests c. It connects you to the home page of the web site d. It links you to other web sites, which are linked to this web page to provide more information
d. It links you to other web sites, which are linked to this web page to provide more information
________ is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost. a. Business-to-business b. B2C c. Business modeling d. Outsourcing e. Social networking
d. Outsourcing
Monitoring conversations on social networking sites helped Noir Technologies detect that people were beginning to harbor negative perception of their brand and they took urgent measures to remedy the situation. This would be an example of a. Anger management b. Risk management c. Asset management d. Reputation management
d. Reputation management
When Jimbo's, a locally owned warehouse club store, began developing its own social media campaign, the company was very cognizant of the number one reason why businesses choose to use social media: a. increase its allure to experienced and hip potential employees. b. double profits within one year. c. drastically slash expenses—half within one year. d. increase exposure for the business. e. cut expenses.
d. increase exposure for the business.
Skirts n Tops, Inc., sells a full line of women's wear through its Web site, skirtsntops.com, to a wide variety of retail stores, online sites, as well as directly to its consumers. Edmundo manages the company's Web site and much of the social media community content. Edmundo is currently working closely with June, a Portland State University (PSU) intern, who is developing her skills in blogging and podcasts with a focus on offering company information to the wide array of clients and customers. Rene, another PSU intern, is working closely with Edmundo on improving the company's social networking presence. Edmundo is leading a team, along with the two PSU interns, that will evaluate the company's existing Web presence; within one month, the team will present an array of suggested changes. This is great experience for the interns, important managerial skill-building for Edmundo, and an opportunity for the company to grow. June is committed to convincing Edmundo and the other members of the team of the effectiveness of a blog for Skirts n Tops. She will use all of the following arguments except that blogs a. help develop better relationships with customers. b. attract new customers. c. tell stories about the company's products. d. send content directly to potential clients and customers. e. provide an active forum for testing new ideas.
d. send content directly to potential clients and customers.
Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its website?
decreasing expenses
Which of the following is false about intranets? a. Intranet sites are protected. b. Users might need to enter a user name and password to gain access. c. A company's policy documents on customer warranties might be stored on an intranet. d. An intranet includes a series of customized company Web pages. e. An intranet could be described as a larger version of the Internet.
e. An intranet could be described as a larger version of the Internet.
Social media can most accurately be described as being about technology. people. the Web. new development. advertising.
people
KPIs are
quantitative measurements that define and measure the progress toward social media objectives.