Global Marketing Ch 12

One advantage of clustering operations is specific regions is that clustering

Minimizes problems caused by varying time zones

4 phases of planning for global marketing, first phase-ending phase

Preliminary analysis and screening Defining market segments and adapting the marketing mix accordingly Develop the marketing plan Implementation and control

Research suggests that multinational firms like to focus on specific regions because

a regional focus minimizes problems caused by cultural distance

initiating

building trust through face-to-face interactions

what is a strategic international alliance

business relationship between two or more companies

interfacing

combining social and business time

centralized companies

company information and data are located in one place

imaging

creating shared visions

In many global companies, a wider portfolio of markets served

decreases revenue instability

Identify a measure that companies take when corporate objectives do not match foreign market opportunities.

developing a new company objective to match the opportunity

Wavetel, a hardware company based in Europe, acquires Telior, its competitor in a neighboring country. Identify the market-entry strategy that best describes Wavetel's move.

direct foreign investment

unlike decentralized organizations, centralized organizations

direct planning

When making decisions for international marketing, managers should

ensure that policies define the decisions to be made at each managerial level

decentralized companies

executives have a localized view of the company, not an all-encompassing one

Solinol Inc. is one of the largest oil refineries in Europe. Three years ago, it entered the Central African Republic and started production on several oil fields. The access to these oil fields made Solinol one of the largest oil companies in the world. Soon after that, the political situation in the Central African Republic deteriorated. Many of its assets are now under siege by rebel groups. The result has been losses of over $5 billion to Solinoil. In this scenario, the market opportunities for Solinol in the Central African Republic clashed with the

firms business objectives

Which statement is true of planning for global markets?

it is a structured way of thinking about anticipated and unanticipated events

tactical choices for international marketing should be made at the ___ of an organization

lowest level

committing

managing conflicts inherent in making hard choices

One advantage of clustering operations in specific regions is that clustering

minimizes problems caused by varying time zones

Franchiser

offers homogenized company products

Franchisee

offers information about host country market

planning for global markets involves

preparing for unknown and uncontrollable circumstances that may affect the company

fine-tuning

relying on mature and established relationships

Dating

senior manager leveraging personal networks

Rachel owns a small business that deals in custom wear and accessories. She wants to expand her business worldwide and is launching an online portal under her label. To open an effective online business, she will have to ensure that

she has easy access to delivery serivces that operate internationally

A business relationship in which two or more companies share risks in achieving common objectives and cooperate out of mutual need is known as a

strategic international alliance