Goog interview

Whats one interesting technology or innovative idea you have seen lately?

- Automation and Machine learning: quickly can do automatic optimizations and quickly serve custom creative. I saw a case study that apartments.com did using responsive search ads to serve more relevant creative during the rental process and i thought that was genius.

Name the digital creative formats for DV360?

1. HTML5: spans across devices, little animation, and a CTA button 2. Video: VAST, VPAID, MRAID, and TrueView (run all types) 3. Video Companion Ad: always include a companion banner or (side banner) with a CTA button alongside a video ad 4. In App creatives: use mobile app install template to target the right inventory (track mobile app installs with Google Tag manager) 5. Dynamic: Dynamic creative shows personalized messages based on interest, demo, ect. 6. Native: Ads that match the look and feel of a page (Bid manager gives advertiserd access to this option)

Questions for me?

1. Is there any growth opportunity in this role? 2. What are some of the skills and qualities you are loookign for in the individidual who will take the position? 3. What is your favorite part about working at Google and in the marketing department specifically?

How do you build relationships with difficult clients?

1. communicate and discuss your concerns or issues with the client 2. Deliver on all of your promises 3. Understand the clients needs and priorities

Which Google Platforms have you used before and how?

Analytics 360: for our DTC site to review our .com data Youtube: for M&M's Camapigns DV360: for programmatic campaigns Google Search Ads: For our retail search campaigns

What youtube ad format would you use for awareness, consideration, and action?

Awareness: instream skipabble an dnon skippacle ads, bumpers, or a masthead condieration: skippable in stream ads, and action: video action campaigns with a call to action button or discovery ads

Describe on of the most creative marketing campaigns you have seen lately and why it stood out to you?

Beats & Kanye West Collaboration 1. so simple yet effective 2. combines elements very relevant to the millenial and african american audience at the moment (scarri and kanyes new album)

Can you name a recent creative ad you have seen that caught your eye?

BeatskanyeWestand Nike collaborationsuchasimplecreativebutcombignedelementsthatwouldintriguetheaudiencewithshakariandkanyesnewalbum, and Google Chromebook adwhichtouchedonelemntsthatchromebookcanofferthatwouldidentifywiththeaudience

What are Stadia and Chromebook?canyounamesomeothergoogleprducts?

Chromebook is a the Google made laptop that runs Chrome OS and Stadia is a cloud gaming service that allows users to stream up to 4K resolution,googleTV,googlehome

What are some tools available on Google marketing platform and what do they do?

Data Studio: Allows users to easily view and organize their data in one place, DV360: Display and Video 360 allows users to manage campaigns end to end with media planning, creative development, measurement, and optimization, Campaign manager 360: Allows users to manage cmapaign perfromance across all digital campaigns, Search Ads 360: allows users to manage their search campaigns in real time

Can you tell me about another digital campaign that you worked on?

DiorCouturebumperandinstreamadstargetingbrandafinityaudienceandfashionloversrategrgettedthefashionshowviewersaftertheliveshow

Tell me about a time that you worked on an innovative campaign using Google product?

During my time at mediacom I got the chance to work on the M&M's Messages Bag launch 1. S: M&M's was launching a new product with the original M&M's candy however each bag had a different message such as "congrats on that thing you did" or "You make mama proud" 2. T: The objective of the campaign was to drive awareness and consideration of the new M&M's messages bags with a 360 marketing campaign 3. A: My role in the campaign was to lead the YouTube activation. So i collaborated with our digital and Google team to come up with an innovative idea to advertise the messages bags. I briefed the teams on the goals and objectives of the campaign and provided the budget and projected launch date. 4. R: The end result was that we ran a 6second bumper ad along with a 15second non skippable in stream pre roll video spots along with companion banners with the tagline "let M say it for you" to bring awareness to the new product and eventually drive them further down the funnel. The results from this campaign doubled expected sales and the brand saw a 10% growth during the run of the campaign.

How would you explain Google Ads to someone who doesnt understand the internet?

Google Ads is an online advertising platform that allows advertisers to promote their prodcuts by bidding to display ads outligning their offerings to potential customers.

What are Googles Advertising Platforms? What are their Best Practices?

Google Ads, Google Marketing Platform, YouTube, Analytics 360

Are you being considered for any other roles at this time and what salary are you looking for?

I am currently applying to a few other companies with similar roles available however I am still early in the application process so this is my first interview. I am looking for a salary in the 80 to 85K range

Tell me about yourself

I graduated from Pepperdine university in 2017 with a degree in PR and Marketing. After college I landed my first job at creative artists agency as a floating assistant for music and entertainment agents. However I knew i wanted to get more hands on experience at a marketing agency so I went to work with Dentsu Aegis as an assistant media planner. As the assistant media planner 1. I gained experience planning strategic campaigns across all media types 2. I developed my analytical skills by creating wrap reports on campaign performance metrics 3. I mastered my organizational skills by managing and tracking campign budget across couture an parfumes christian dior After Dentsu I was offered a position at Mediacom as an Associate Media Planner for the M&M's account. As an associate media planner for M&M's I took on more responsibility by managing an assistant planner and also getting more face time with our clients 1. I acted as the liason between our clients and our media partners during the campaign briefing process 2. I participated in an provided innovative ideas during creative brainstorming sessions for M&M's 3. I gained experience working with Google ad technology through my leadership of most of our digital campaigns Currently i am the paid media analyst for No7 beauty company under Walgreens Boots Alliance. In my current role as the paid media analyst 1. I create and brief partners for all search, display, and programmatic campaigns for retailer media 2. I provide creative suggestions and filter feedback to our partners 3. I manage the budget, audience and creative version targeting, and make sure everyone is sticking to the campaign timeline In my next role I am looking for a creative and insights focused role and in an environment that encourages innovation. I am also looking for a company that I can stay with long term that will support me in my learning and career progression goals.

Why do you want to leave your current role?

I was originally hired as an analyst with a paid social focus but as I took over the role of my manager who was on maternity leave for the past several months I quickly realized that I really enjoyed the creative and organization aspect of managing digital campaigns. Now that she has resturned there is no longer room for growth in that area and that is what i want to focus on in my next role

What are the programattic ad types? Describe them?

Interstitial: full page ads served between screens during mobile app or desktop navigation (highly engaging), Display: standard image creatives, Native: In article creative, In stream video and audio: video ads shown before during or after a video

Why Google? Whythisrole?

It goes without being said that Google is a leader in pushing the tech & marketing industry forward. Google is always innovative in ways that a breaking down the boundaries, and that is something I think my my interest would align well with who i am as a person and the company cultureas I am always staying up on the latest technologies and im always teaching myself something new. curious to see how we can implement them in marketing campaigns. I am excited about this role in particular because it seems like a position where i would not only be able to bring my creative passion and also leverage my analytical skills as well.

What do you know about Google Marketing?

Just developed the Google Ads Growth formula which provides busniesses with the digital formula to lead them to success based o their goals

Where do you see yourself in five years?

Marketing Manager

What's your biggest weakness?

My empathetic side. Because I am friendly and try to be kind to everyone that can sometimes get taken for weakness and can cause individuals to try and walk over me in some situations. However, I have learned to tread lightly but carry a big stick in some ways. I am kind to everyone however I can also be firm when needed.

Can you tell me about a programmatic campaign you worked on?

No7 serums Walgreensprogramatticdisplayadsforno7productavaiableatwalgreens

What are some DV360 formats?

Panorama: side scrollign video, Cue card (image in back and words still, Blank Slate (video in back and basic image in front), High Impact: Slipbook video, Parallax Display, Swirl (3D), Native: Native Display, Native App, Native video, Trueview Discovery (searches),

Strengths and Weaknesses?

Proactiveness/perserverance, organiztional skills, time management (for example in my current role I worked as the retail media manager and had to collect several pieces of information from our ever changing brand team, i developed a briefing spceifications grid to help new tea members know what information will be needed) And providing insight that take sinto consideration all people

Can you exaplian a recent Google Marting Platform case study you thought was interesting?

Samsungs campaign to promote Galaxy Note 20. i thought it was very interesting how they used 300 audience segments to push messages customized to the user whether they left an item in their cart or visited a specific samsung web page.

Tell me about a time you used insight to inform a campaign startegy?

Soap & Glory Book the Bathroom Campaign to introduce the iconic 5 bath and body products to the new to self care audience 1. Determine Goals and Objectives: full funnel awareness, consideration, and conversion 2. We used our 1st party data and brand lift studies to distinguished our target audience segments for this campaign and pull out helpful insights 3. We were able to narrow down the women we wanted to target into three catagories: beauty maven, ambitious riser, and mindful wanderer. We used those insights to determine what direction we should go in for creative and create the brief for example if we are targeting a beauty maven (who is extremely knowledgable in bath and body products) then we may want to use different language in our creative. Instead of saying "discover" our new body scrub we would say " your new favorite self care scrub" 4. after providing the creative suggestions and copy points we briefed and collaborated with Roundel to start creative development 5. provide feedback and changes needed along the way and give approval on final

What are the Yotube ad formats?

in stream ads: videos that play during before or after a youtube video, Bumper ads: quick non skippable ads that highlight short memorable messages, non skippable in stream ads: non sippable in stream ads masthead: an ad that shows at the top of the youtube home feed, Discovery ads: Uses images to reach users as they browse or searchTrueViewAds:instreamadsthatallowsusertoskipafter5seconds(forshortorlongformvideo(bestoptionbecauseadvertisersavesmoney)(onlypayforviewsinentirty),Inslatead:viewerspicktheadtheywanttoseeorcommercialbreaks(sutiablefor10minlongvideos),Insearchvideoads:searchadswhenaviewersearches,indisplayads(legacyformatsinyoutubepromotedvideosoverlay(videosuggections)

What makes you unique for this role?

my creative and analytical background (CAA, PR, all visual/brand message based but I also have developed an insights first mindset working at agencies,icanspeakforunderrepresentedgroups

How do you bring creativity?

things

Tell me about a time you had to overcome a difficult challenge?

timelines/team members/bandwith