Google Ads Display Assessment Certification Oct 2020
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.
1 Auction-time bidding - Algorithmically helps set the appropriate bid for each and every auction 2 Depth of signals used and cross analysis - Integrates a large variety of signals and considers new ones to evaluate user intent 3 Machine learning - Alleviates the strain on marketing resources by automating more manual tasks 4 Time saved - Tailors bids to each user's unique context, using relevant signals present at auction time
Which group would you be able to reach with a Google Display campaign using demographic targeting?
27-year-old men
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She's seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she'd like it to be as effortless as possible. What type of Display campaign should she run?
A Smart Display campaign
Hank wants to use a "Maximize Conversions" campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
A recommended average daily budget
A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
A revenue-focused bidding strategy
Which Display Ad format should you use if you're concerned about malware and want a secure ad experience across platforms?
AMPHTML
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $40,000 to generate 2,000 conversions and a CPA of $20
Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign?Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Budget amount Creative assets
Millie Is Managing A Google Ads Campaign For A New Client Who's Tracking All Important Actions Post-Click And Values Each Of Their Conversion Actions Equally. What Type Of Automated Bidding Strategy Would Be Ideal For This Client?
Consideration-focused bidding
Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Control and results
What Are Two Benefits Of Automated Bidding?
Cross analysis Time saving
What Are Two Benefits Of Automated Bidding?
Cross analysis.
Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
Custom Affinity audiences
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward People, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
Demographic Audiences
A Company That Produces Sporting Equipment For Senior Citizens Would Like To Use Google Display Ads To Reach New Customers. Their Product Line Gears Toward Peterm-7ople, With Or Without An Identified Interest In Sports, Over The Age Of 65. Which Option Can Best Help Them Reach These Users?
Demographic Audiences
Thelma Is Creating A Display Campaign For Her Online Toy Store. She Wants To Showcase Her Products To Parents Between The Ages Of 25 To 34. Which Option Should Thelma Select To Best Reach These Users?
Demographic targeting
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
Demographic targeting Affinity audiences
Which two are available in Google Ads? (Choose two.)
Device targeting, which allows you to serve your ads to users on desktops, smartphones, and tablets. Language targeting, which lets you reach people with your selected language as their browser's language setting.
Claire has created a Google Display Remarketing campaign. What's the most likely reason she decided on remarketing?
Drive action
In Order To Drive Sales With Her Google Display Ads Campaign, Charlotte Wants To Reach Audiences Who Looked At Products On Her Website, With New Ads For Those Exact Products. Which Targeting Option Should She Choose To Help Achieve That Goal?
Dynamic remarketing
Joshua Has An Online Store That Sells Skateboard Equipment. He Notices That Potential Customers Are Looking At Specific Skateboards But Leaving His Website Without Completing A Purchase. Which Google Display Campaign Option Can Joshua Use To Feature The Same Skateboards Viewed To Potential Customers Who Didn't Complete A Purchase?
Dynamic remarketing
What does Performance Planner automatically do?
Forecasts how your current campaigns will perform in the future
Why is Google Ads a viable option?
Google Ads gives you control over your budget.
Trevor Has Discounted An Entire Line Of Products On His Website And Wants To Use Google Display Ads To Drive Sales. How Does Google Display Ads Targeting Help Trevor Reach His Marketing Objective?
Google Display Ads will help place Trevor's ad before customers who already showed interest in his brand.
Colin Is Planning Out A New Google Display Ads Campaign With The "Build Awareness" Marketing Objective In Mind. Why Would Colin Choose "Build Awareness" As His Marketing Objective?
He wants to get his Display Ads in front of as many people as possible.
Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
In-Market audiences
What Are Two Ways Google Ads Can Fuel Your Business Goals? (Choose Two.)
Increase online, in-app, in-person, and over-the-phone sales. Get more of the right people to visit your website.
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
Influence consideration
How Does Google Display Ads Grow Marketing Results For Advertisers?
It harnesses a multitude of signals to place ads against the most relevant content.
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
It places Mandy's ads against the most relevant content by using best-in-class intent signals.
Which statement accurately describes the reach of Affinity Audiences' targeting?
It reaches TV-like audiences, based on their lifestyles, interests, and passions.
Which statement is true about the value of Google Display Ads?
It uses best-in-class automation and bidding to reach millions of users at just the right moment.
Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
Machine learning
You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
Machine learning Auction-time bidding
Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya's campaign?
Maximize clicks
Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.) Select All Correct Responses
Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner leverages machine learning for forecasting.
What Are Key Factors To Keep In Mind When Choosing A Bidding Strategy For Your Campaign?
Performance, auctions, and user journey complexities
Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?
Reach the right user with the right message at the right time
What's provided by Responsive Display Ads?
Reach, simplicity, automation
Cassandra Wants To Customize Her Google Display Ads Based On How Potential Customers Previously Engaged With Her Website. Which Option Best Suits Her Needs?
Remarketing
Which Display Ad format adjusts to available ad space?
Responsive Display Ads
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
Responsive Display ads Uploaded ads (Image & AMPHTML)
Trina Is Considering Using Automated Bidding, As She's Looking To Make Her Campaign Management Process More Efficient. What Are Three Ways That Automated Bidding Can Improve Efficiency?
Saves time and marketing resources Integrates a large variety of signals to evaluate user intent Sets the appropriate bid for each and every auction
Mary Manages Google Search Campaigns And Would Like To Extend Her Reach With Google Display Ads. She's Trying To Decide Whether To Create A Standard Display Campaign Or A Smart Display Campaign. Why Would Mary Choose Standard Display Campaigns Over Smart Display Campaigns?
She prefers more control over all aspects of her Display campaigns.
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company's online and local inventory of toys, and boost traffic to their website and local toy stores?
Shopping
Samira Recently Opened An Online Potted Plant Store And Needs To Promote It. She Has Chosen Google Ads Because It Offers Advertisers Different Campaign Types That Determine Where Ads Will Appear And In What Format They Will Display When Viewed. What Google Campaign Type Will Help Her Reach Her Most Valuable Audiences?
Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.
Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
Similar Audiences will find users who are similar to those on the Checkout Abandoners list.
When a Responsive Display Ad is automatically assembled, what's adjusted to fit the ad slot?
Size, appearance, and format
Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
Target impression share
What's An Advantage Of The Reach Of Responsive Display Ads?
They automatically adjust your creative asset's size, appearance, and format to fit just about any native or non-native ad slot.
What's one benefit of using responsive display ads?
They can run on native inventory.
What's a characteristic of Responsive Display Ads?
They let you create ads that serve in all ad slot sizes.
Why Should An Advertiser Consider Using Responsive Display Ads?
They'll automatically create ads from your images, videos, headlines, logos, and descriptions.
What's an advantage of Responsive Display Ads?
They're built for performance, reach, and scale.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
Alan Has Introduced A New Line Of Scooters On His Website And Is Using A Google Display Ad Campaign To Promote Them. He Selects "Build Awareness" As The Marketing Objective For His Campaign. Why Would Alan Choose "Build Awareness" As His Marketing Objective?
To reach a broad audience for his scooters.
You Manage Marketing For A Small Business On A Tight Budget, Yet You Need To Reach As Many People As Possible. How Can Google Ads Help?
With Google Ads, you can choose a maximum amount to spend per month.
Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
To react to ever-changing external factors
Howard's in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He'd like to influence customer consideration, but his niche audience isn't covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience?
URLs Keywords
Your Company Provides Home Maintenance Services And You Want To Reach More Potential Customers. You Have A Limited Budget To Work With. Why Is Google Ads Right For You?
You can set your own budget and can change it at any time.
