Google Analytics Academy Exam
Which of the following metrics would most strongly suggest a poorly performing landing page?
% New Visits > 90% ++Bounce Rate > 90% Session Duration > 5 minutes Bounce Rate < 90% None of these answers
What model represents the hierarchical structure of a Google Analytics account?
++Account > Property > View -Account > View > Property -View > Account > Property -Property > Account > View
Which of these criteria CANNOT be used to create a Custom Segment?
++Ad type Dimensions Metrics Sequences of user actions
Which of these does Google Analytics use to distinguish new and returning users?
++All Traffic Behavior Demographics Geo
Which reports indicate how traffic arrived at a website?
++All traffic -Behavior -Demographics -Geo
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
++Assisted conversion -Primary conversion -Last-click attribution -Second-to-last-click attribution
Which of the following is not a required parameter in the URL builder??
++Campaign Content Campaign Name Campaign Medium Campaign Source All of these are required
What filter would only include data from a campaign titled "Back to School" in Campaign reports?
++Custom Include filter with field "Campaign Name" and pattern "back to school" -Custom Search and Replace filter with field "Campaign Name", string "back to school", and pattern "include" -Predefined Include filter with "traffic to the hostname" "that are equal to" "back to school" -Custom Include filter with field "Page Title" and pattern "back to school"
What feature can join offline business systems data with online data collected by Google Analytics?
++Data import AdWords Linking User ID Goal tracking
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
++Ecommerce Conversion Rate Visits Page Value Bounce Rate Pages / Visit
In Multi-Channel Funnel Reports, how are default conversions credited?
++Equal credit along the conversion touchpoints -Second to last campaign, search, or ad -Last campaign, search, or ad -First campaign, search, or ad
What feature would be used to collect how many times users downloaded a product catalog?
++Event Tracking Custom Dimension Calculated Metrics Custom Report
When does the Analytics tracking code send a pageview hit to Google Analytics?
++Every time a user loads a webpage with embedded tracking code -Every time a user adds an item to an online shopping cart -Every time a user clicks a video on a website -Every time a user searches on a website
Once filters have been applied, what is the option to recover filtered data?
++Filtered data is not recoverable -Data may be recovered within 5 days -Data may be recovered within 30 days -Data may be recovered within 10 days
What feature must be enabled to use Multi-Channel Funnels?
++Goals or Ecommerce -Custom dimensions -In-page Analytics -Advertising features
What is not considered a default "medium" in Google Analytics?
++Google Organic Referral CPC
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
++Multi-Channel Funnel reports -Ecommerce reports -Goals reports -Acquisition reports
What data does Google Analytics prohibit collecting?
++Personally identifiable information -Product SKU(s) -Billing city -Purchase amount
In Custom Reports, what must metrics and dimensions share in order to report accurately?
++Same scope -Same index -Same Custom Report -Same view
To recognize users across different devices, what is required for User ID?
++Sign-in that generates and sets unique IDs -Google Tag Manager -A new Analytics account for reporting -All of the above
What report identifies browsers that may have had problems with a website?
++The Browser & OS report -The Active Users report -The Source/Medium report -The New vs Returning report
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
++User -Hit -Session -Product
What cannot be collected by the default Analytics tracking code?
++User's favorite website -Device and operating system -> Browser language setting -Page visits
What campaign parameter is not available by default in Google Analytics ?
++utm_adgroup -utm_content -utm_source -utm_campaign
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on.
-/ordercomplete/index.html -/ordercomplete.php ++/order/complete.php -/ordercomplete/thank_you.html
What is a "dimension" in Google Analytics?
-A comparison of data between two date ranges. -The total amount of revenue a business has made in a given date range. ++An attribute of a data set that can be organized for better analysis. -A report that offers information about your audience.
What is a "metric" in Google Analytics?
-A dimension that can help you analyze site performance. -The dates in your date range. -A segment of data separated out in a report for comparison. ++The numbers in a data set often paired with dimensions.
What is a "secondary dimension" in Google Analytics?
-A visualization to understand the impact of data -A dashboard widget that offers more specific analysis ++An additional report dimension for more specific analysis -An additional report metric for more specific analysis
What report shows which web pages get the most traffic and highest engagement?
-Active Users report -Frequency and Recency report ++All Pages report -Engagement report
To track users and sessions across multiple domains, what first must be set up?
-AdWords Linking -Data Import ++Cross-domain tracking -Ad Exchange Linking
What campaigns require manual tags on destination URLs for tracking?
-AdWords campaigns -AdWords and email campaigns ++Email campaigns -None of the above
View filters are applied in what order?
-Alphabetical order -Random order ++Sequential order -Creation date
If a web page visitor clears the Analytics cookie from their browser, what will occur?
-Analytics will not be able to associate user behavior data with past data collected -Analytics will set a new unique ID the next time a browser loads a tracked page ++All of the above -Analytics will set a new browser cookie the next time a browser loads a tracked page
When the same default tracking code is installed on pages with different domains, what will result?
-Analytics will send an alert about duplicate data collection -Analytics will associate users and sessions with a single domain ++Analytics will associate users and sessions with their respective domains -Analytics will not associate users and sessions with any domain
What is not a benefit of using segments to analyze data?
-Analyze users by single or multi-session conditions ++Permanently modify the data in a view -Compare behavior metrics for groups of users like Converters vs non Converters -Isolate and analyze specific conversion paths using conversion segments
When does a default Analytics session expire?
-At noon every day -When a user opens another browser window ++When a user is inactive on your website for more than 30 minutes -After 30 minutes, regardless of user activity on your website
To recognize users across different devices, what feature must you enable?
-Attribution Models -Audience Definitions -AdWords Linking ++User ID
To recognize users across different devices, what feature must be enabled?
-Attribution Models -Google Ads Linking ++User ID -Audience Definitions
What report shows the percentage of traffic that previously visited a website?
-Behavior > Frequency and Recency report -All traffic > Referrals report ++Behavior > New vs returning report -Interests > Affinity categories report
Which default traffic source dimensions does Google Analytics report for each website visitor?
-Campaign and Ad Content -Campaign and Medium ++Source and Medium -Source, Medium, Campaign, and Ad Content
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
-Channel Groupings ++Attribution modeling -Multi-Channel Funnels -Conversion tracking
What report indicates where users start or exit the conversion funnel?
-Cohort Analysis report -User Timings report ++Goal Flow report -Treemaps report
Which reports require the activation of Advertising Features?
-Cohort Analysis reports -Real-time reports ++Demographics and -Interests reports Geo reports
What report shows a visual representation of user interactions on a website?
-Content Drilldown report ++Behavior Flow report -Landing Pages report -Treemaps report
To view accurate data in a Custom Report, what action should be avoided?
-Create a report with Custom Metrics ++Pair metrics and dimensions of different scopes -Use a Custom Dimension as a primary dimension -Use multiple dimensions together in the same report
Segments will not allow you to do what?
-Create subsets of sessions or users -Build custom Remarketing lists/li> ++Permanently alter data -Isolate and analyze data
What asset is used to build a remarketing list?
-Custom Metric -Custom Report ++Custom Segment -Custom Dimension
Which assets cannot be shared in the Solutions Gallery?
-Custom reports ++Custom Dimensions -Segments -Goals/li>
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
-Data Import -Browser cookies ++The Measurement Protocol -The Networking Protocol
If you wanted to track what search terms customers used to find products on your website, what would you set up?
-Data Import -Enhanced Ecommerce ++Site Search -Search filters
What feature is required to track customer search terms on a website?
-Data Import -Enhanced Ecommerce ++Site Search -Search filters
Which Goals are available in Google Analytics?
-Destination, Event, Pageview, Social -Location, Event, Time, Users per Session ++Destination, Event, Duration, Pages/Screens per Session -Pageview, Event, Transaction, Social
When will the Analytics tracking code send an event hit to Google Analytics?
-Every time a user adds an event to their calendar ++Every time a user performs an action with event tracking implemented -Every time a user makes a reservation -Every time a user performs an action with pageview tracking implemented
How would a view filter be configured to include only users from Brazil and Argentina?
-Filter 1: include Brazil > Filter 2: include Argentina -Filter 1: exclude Peru or Bolivia ++Filter 1: include Brazil or Argentina -Filter 1: include Argentina > Filter 2: include Brazil
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
-Filter 1: include Brazil > Filter 2: include Argentina Filter 1: exclude Peru or Bolivia ++Filter 1: include Brazil or Argentina -Filter 1: include Argentina > Filter 2: include Brazil
What feature is required to track customer search terms on a website?
-Google -(direct) ++Email -com
What is not a filter setting for data in views?
-Include -Exclude ++Restore -Modify
What scope levels available for dimensions and metrics?
-Location-level, duration-level, product-level, or user-level scope -Event-level, session-level, transaction-level, or user-level scope ++Hit-level, session-level, product-level, or user-level scope -Event-level, duration-level, transaction-level, or user-level scope
What type of Custom Report shows a static sortable table with rows of data?
-Map Overlay -Pivot Table ++Flat Table -Explorer
Google Analytics cannot collect data from which systems by default?
-Mobile devices -Online point-of-sale systems ++Offline inventory database -Websites
Which kinds of hits does Google Analytics track?
-Page-tracking hit -Event-tracking hit ++All of the above -Ecommerce-tracking hit
What report indicates the last page users viewed before leaving your website?
-Pages report -All Pages report -Landing Pages report ++Exit Pages repor
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
-Paid and organic search ++Television commercials -Website referrals -Social network
What data table display compares report metrics to the website average?
-Pivot -Percentage ++Comparison -Performance
Auto-tagging is used to collect data from what kind of traffic?
-Search engine traffic other than Google -Social media traffic ++AdWords Campaign traffic -Website referral traffic
Custom Dimensions can be used as which of the following?
-Secondary dimensions in Standard reports Primary dimensions in Custom Reports ++All of the above -Secondary dimensions in Custom Reports
What metric-dimension combination is not valid?
-Sessions / Source -Time on Page / Device Type ++Sessions / Bounce rate -Total Events / User Type
What is not a benefit of Google Analytics Remarketing?
-Show customized ads to customers who have previously visited your site ++Allow customers to quickly reorder an item they have previously purchased -Create remarketing lists based on custom segments and targets -Create remarketing lists without making changes to your existing Analytics snippet
Which three campaign parameters are recommended to manually track campaigns?
-Source, Content, and Term -Medium, Source, and Content ++Medium, Source, and Campaign -Campaign, Content, and Term
What report shows which types of mobile devices visited a website?
-Technology > Network report ++Mobile > Devices report -All traffic > Source/Medium report -Site Content > Landing Page report
What is the "Bounce Rate" in Google Analytics?
-The number of times unique users returned to your website in a given time period -The percentage of total site exits -The percentage of sessions in which a user exits from your homepage ++The percentage of visits when a user landed on your website and exited without any interactions
Assigning a value to a Google Analytics Goal allows you to do which of the following?
-Track actual revenue from your conversions -Analyze the conversion funnel on your website. -Track real-time revenue for your business ++Compare goal conversions and measure changes and improvements to your site
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
-Users 25 to 34 years old who have their browser set to Spanish -Users who engaged in a social media or email campaign ++Users who are female and have children -Users who viewed a page on a website, then watched a video
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
-Users Flow report ++Active Users report -Cohort Analysis report -User Explorer report
What report compares metrics based on user acquisition date over a series of weeks?
-Users Flow report ++Cohort Analysis report -Active Users report -User Explorer report
What Remarketing audiences cannot be defined by default?
-Users who visited a specific page on a website ++Users who visited a physical store -Users who speak a particular language -Users who played a video on a website
Which of these is NOT possible when you link your AdWords account to Google Analytics?
-View AdWords click and cost data alongside your site engagement data in Google Analytics -Create remarketing lists in Analytics to use in AdWords campaigns -Import Analytics goals and transactions into AdWords as conversions ++Adjust keyword bids inside Google Analytics
what data is google analytics goals unable to track?
-Watching a video -Making a purchase ++Customer's lifetime value -Signing up for a newsletter
When will Google Analytics be unable to identify sessions from the same user by default?
-When the sessions happen in the same browser on the same device -When the sessions happen in the same browser on the same day ++When the sessions happen in different browsers on the same device -When the sessions share the same browser cookie
Which of these would prevent data from appearing in a Custom Report?
-You've applied a filter that filters out all of your data -You've applied too many metrics to the Custom Report ++You haven't shared that Custom report with users in the same view -You've applied too many dimensions to the Custom Report
if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
0 1 2 ++3
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
0 3 ++1 2
The default session timeout duration in Google Analytics is how many minutes?
10 5 ++30 20
Within how many days can a deleted view be restored?
25 ++35 15 5
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.
5 ++1 2 0
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user. T/F?
False
In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created. T/F?
False
Metrics cannot be paired with dimensions of the same scope? T/F?
False
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out. T/F?
False
Sampling is applied to reports before segmentation? T/F?
False
Sharing a Custom Report will share the report configuration and data included in the report. T/F?
False
Which reports show websites that send traffic to your pages? T/F?
False
You can only apply a Custom Dimension to data that was collected after you created the dimension. T/F?
False
You cannot change the default session timeout duration in Google Analytics. T/F?
False
What report indicates the pages of a website where users first arrived?
Location report ++Landing Pages report All Pages report Pages report
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected. T/F?
True
Filters let you include, exclude, or modify the data you collect in a view. T/F?
True
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce. T/F?
True
Smart Goals are created automatically by Google's machine-learning algorithms. T/F?
True
For autotagging, what parameter does Google Ads include in the destination URL?
utm= urlid= ++gclid= adid=
