Google Analytics Exam

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy - user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension/metric combination? Session (metric) + page (dimension) Bounce rate (metric) / event (dimension) Sessions (metric) / city (dimension) All of the above are valid dimension/metric combinations

All of the above are valid dimension/metric combinations

Using filters, you can Exclude data from a view Change how the data looks in your reports Include data in a view All of these answers apply

All of these answers apply

Which of the following is a session level interaction? E-commerce transaction Event Page view Social interaction All of these answers are correct

All of these answers are correct

Which of the following is an advantage of implementing Google Tag Manager? You can add Google Analytics tags to your site without editing site code You can add AdWords tags to your site without editing site code You can add non-Google tags to your site without editing site code You can change configuration values to your mobile app without rebuilding a new binary All of these answers are correct

All of these answers are correct

Which of the following would be a valid segment to consider used to analyze traffic patterns in your data? Traffic by marketing channel Traffic by geography Traffic by time of day Traffic by device category All of these answers are correct

All of these answers are correct

Which of the following is a hit type tracked by Google Analytics? Page tracking hit Event tracking hit E-commerce tracking hit All of these are hit types tracked by Google Analytics

All of these are hit types tracked by Google Analytics

Which of the following are possible uses of views within a single Google Analytics account? To look more closely at traffic to a specific part of a site To track domains that belong to another account To look more closely at traffic to a specific subdomain To limit a users access to a subset of data All of these are possible uses of views

All of these are possible uses of views

Which of the following is a valid tagged custom campaign? example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1 example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring example.com?utm_medium=referral&utm_source=example&utm_campaign=winter All of these are valid

All of these are valid

Which of the following questions can be answered using the goal flow report? Do visitors usually start my conversion process from the first step or somewhere in the middle? Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over? Are there any steps in my conversion process that don't perform well on mobile devices compared to desktop devices? Are there a lot of unexpected exits from a step in the middle of my conversion funnel? All of these can be answered using the goal flow report.

All of these can be answered using the goal flow report.

Which of the following could be measured by defining a goal in Google Analytics? The percentage of visits that contain only one page view The percentage of visits that result in a site registration Conversion rate The percentage of visits during which visitors spent at least two minutes on the site All of these could be measured by defining a goal in Google Analytics

All of these could be measured by defining a goal in Google Analytics

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility? Browser Device category Language All of these dimensions None of these dimensions

All of these dimensions

Which of the following statement(s) is true about Multi-Channel Funnel (MCF) reports? You can create your own custom channel grouping in addition to the default MCF channel grouping. The channel labels that you see in MCF reports are defined as part of the MCF channel grouping. When you share Custom channel grouping, only the configuration information is shared. Your data remains private. All of these statements are true.

All of these statements are true

You web property is "www.example.com". You set up a URL goal of "/thankyou" and a Match Type of "Begins With". Which of the following URLs will count as goals? example.com/thankyou/receipt.php example.com/thankyou.php example.com/thankyou.html All of these would count as goal

All of these would count as goal

Which of the following would prevent destination goal conversions from being recorded? There was a misspelling in the URL of the goal definition The tracking code is missing from the conversion page The match type in the goal definition is incorrect All of these would prevent a destination goal from recording

All of these would prevent a destination goal from recording

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table? Use a pivot table with two dimensions Apply a table filter Add a primary dimension Add a secondary dimension Sort the table by sessions from highest to lowest

Apply a table filter

Why would it be useful to assign a value to your goal in Google Analytics? Assigning a goal value allows you to track revenue from your conversions. Assigning a goal value allows to compare goal conversions and measure changes and improvements to your site. Assigning a goal value allows you to use the funnel visualization report to analyze the conversion funnel on your website.

Assigning a goal value allows you to track revenue from your conversions.

You have defined Goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

5

Adding filters to a view in Google Analytics allows you to Exclude visits from a particular IP address Replace complicated page URLs with readable text strings Modify historical data A and B only A, B, and C

A and B only

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can Send data to Google Analytics from any web-connected device; Send data to Google Analytics from a kiosk or a point-of-sale system Upload aggregated tables to Google Analytics A and B only A, B, and C

A and B only

Google Analytics can collect behavior data from which systems? E-commce platforms Mobile applications Online point-of-sales system A and B only A, B, and C

A, B, and C

Scenario: The Google Merchandise Store recently launched a mobile-responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate? Device category Landing page Campaign A and C only A, B, and C

A, B, and C

The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include Page views Events Transactions A and B only A, B, and C

A, B, and C

The Solutions Gallery allows you to import or share which of the following reporting tools or assets? Goals Segments Custom Reports B and C only A, B, and C

A, B, and C

What is a benefit of using Google Analytics for Remarketing? You can target customers who have previously been to your site with customized creatives. You can create remarketing lists with making any changes to your existing GA tag. You can create remarketing lists based on custom segments and targets, for example, users who have been to your site more than once in a 30-day period. A and C only A, B, and C

A, B, and C

When you create a new Channel Grouping in a view, you can Immediately select it in the Acquisition Overview and Channel Reports Apply it retroactively and see historical data classified by our new channel definitions Change how reports display your data without changing the data itself A and C only A, B, and C

A, B, and C

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics? Remarketing Interest categories Demographic reporting B and C only A, B, and C

A, B, and C

Which of the following is a benefit of using segments in your data analysis? You can compare behavior metrics for groups of users like converters vs. non-converters You can analyze your users and/or their sessions according to a single or multi-session conditions You can isolate and analyze specific conversion paths using conversion segments You can permanently modify the data in your view, for example excluding internal or bot traffic A, B, and C only A, B, C, and D

A, B, and C only

Auto-tagging is a feature that is used with which type of traffic? Any search engine traffic that is not from Google AdWords campaign traffic Website referrals Social media referrals

AdWords campaign traffic

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages? Traffic type Language Device category B and C only A, B, and C

B and C only

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics, you must Use Google Tag Manager for your Analytics tracking Be able to generate your own unique IDs Create a new Analytics account for User ID reporting All of the above

Be able to generate your own unique IDs

Which report would you use to determine the percent of your site traffic that has already been to your site before? Behavior - New vs Returning Report Behavior - Frequency & Recency Report Interests - Affinity Categories Report All Traffic - Referrals Report E-commerce - Sales Performance Report

Behavior - New vs Returning Report

Your business objective is to maximize the number of sales through your website. Which of the following would most likely directly help you measure performance against this objective? Visits E-commerce Conversion Rate Page Value Bounce Rate Pages Per Visit

E-commerce Conversion Rate

You define a Destination URL goal by Creating a new dashboard to report only on the goal page Adding the conversion ID to the tracking code on the goal page Editing the view goals and specifying the request URL of the conversion page Adding the e-commerce code to the goal page

Editing the view goals and specifying the request URL of the conversion page

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign? Email traffic will always appear as referral and cannot be tracked separately. Email is a default medium in Google Analytics and will automatically appear in your reports. Email traffic can be tracked using manual tagging with UTM parameters.

Email traffic can be tracked using manual tagging with UTM parameters.

You want to know whether Button X is clicked more than Button Y. Which of the following would be more useful? Intelligence Events Annotations Real-time

Events

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

False: Because there was more than one interaction hit in the session (page view and event) this session would not be considered a bounce.

True or False: When you share a link to a custom report, you share the data in the report.

False: Sharing a link to a custom report only shares a template for the report.

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

False: Views will report data from the day they are created.

True or False: Once a view is deleted, it can't be restored.

False: You have 35 days to restore a view after it is deleted.

Which of the following metrics shows the number of times your ads were displayed? Clicks CTR Page views Visits Impressions

Impressions

Which of the following would you use to set up a custom alert? Real-time Conversion Content Intelligence

Intelligence

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert? Annotations Intelligence Events Real-Time Secondary Dimensions Advanced Segments

Intelligence Events

Which dimension is not included in the AdWords reporting section of Google Analytics? Bid adjustment Keyword Invalid click Destination URL TrueView video ad

Invalid click

Which report would give you insight into how many Display conversions were assisted by Search paid traffic? E-commerce Reports Multi-Channel Funnels Reports Interests Reports Goals Reports Campaigns Reports

Multi-Channel Funnels Reports

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions? Source, medium, campaign, and ad content Source and medium Campaign and ad content Campaign and medium

Source, medium, campaign, and ad content

Google Analytics can identify that two sessions are from the same user if The sessions happen in the same browser on the same device The sessions happen on the same day The sessions happen in the same browser The sessions occur within 30 minutes of each other

The sessions happen in the same browser on the same device

What is an attribution model in Google Analytics? The set of rules that determine which AdWords ads are credited with a conversion The set of rules for assigning sessions to new vs returning users The set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths The set of rules for assigning specific interest categories

The set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default? Google Analytics does not keep track of sessions by default The visitor's session expires after 5 minutes of inactivity The visitor's session expires after 30 minutes of inactivity The visitor's session expires one the visitor has exited your site

The visitor's session expires after 30 minutes of inactivity

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website? Real time reporting Segmentation View filters Multi-channel funnels

View filters

Which of the following are measures of traffic volume? Visits Bounce rate Margin Time of site

Visits

What is the URL parameter that auto-tagging appends to an AdWords destination URL? userid= _ga= gclid= clickid= utm=

gclid=

You can adjust the report sample size in Google Analytics by Adjusting the session timeout control Adding a segment to your report Adjusting a control in the reporting interface Any of these actions will adjust the sample size

Adjusting a control in the reporting interface

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: "This report is based on N sessions". You can adjust the sampling rate of the report by Changing the sampling rate in your view settings Adjusting the session timeout control Adjusting the control in the reporting interface for greater or less precision You cannot adjust the sample data

Adjusting the control in the reporting interface for greater or less precision

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non-Converters? View filters Advanced segments Report filters Custom dimensions

Advanced segments

You should add Analytics tracking code to your site At the beginning of your fiscal year only Before documenting business objectives After implementation planning During measurement planning

After implementation planning

Which of the following are tracked by Site Speed Reports? Page-load time for a sample of page views on your site How quickly images load How quickly the browser parse a page and makes it available for user interaction Button click response time All answers are correct

All answers are correct

Which of the following technologies on your site influence how you implement Analytics? Select all that apply. Responsive web design Query string parameters Flash and AJAX events Server redirects All answers are correct

All answers are correct

When analyzing the Goal Flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer You are possibly targeting the wrong audience who is not as interested in your product The navigation between the second and third steps of the purchase process could be improved You should consider directing traffic through a different entrance point of your goal All of the above

All of the above

Which of the following metrics is available when Site Search tracking is enabled? Sessions with Search: The number of sessions that used your site's search function at least once. Search Exits: The number of searches made immediately before leaving the site. Time after Search: The amount of time users spend on your site after performing a search. Search Refinements: The number of times a user searched again immediately after performing a search All of the above

All of the above

Why can AdWords clicks sometimes differ from Analytics sessions in your reports? Some visitors may have JavaScript disabled Some visitors may be blocking cookies Clicks and sessions are different metrics All of the above

All of the above

You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike? The tracking code has been altered and is reporting incorrectly. There is a new referral source that is directing a lot of new traffic to the site. There is an unidentified referral traffic that is likely bot traffic. New pages or subdomains have been recently indexed in organic search. All of the above

All of the above

How would you determine the mobile e-commerce conversion rate for paid traffic (CPC)? Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search. Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile. Both A and B are correct steps for determining the mobile e-commerce conversion rate for paid traffic. In Analytics, you can only see traffic coming from desktop or from mobile/tablet together. There is no way you can see mobile traffic only

Both A and B are correct steps for determining the mobile e-commerce conversion rate for paid traffic.

Which of the following metrics would most strongly suggest a poorly performing landing page? Bounce Rate > 90% Percent New Visits > 90% Session Duration > 5 minutes Bounce Rate < 90% None of these answers

Bounce Rate > 90%

Which of the following is not a required parameter in the URL Builder? Campaign Name Campaign Medium Campaign Content Campaign Source All of these are required

Campaign Content

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data? Location Campaign medium Device category Interest category

Campaign medium

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign's success? Bounce rate Session duration Page views Conversion rate

Conversion rate

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up? Create a second Google Analytics account and apply the new tracking code to the pages in the subdirectory. Create a duplicate view and add a filter. Select "Include only traffic to a subdirectory" from the Filter Type drop-down, and specify the subdirectory. Create a new web property and add the new tracking code to the pages on the subdirectory.

Create a duplicate view and add a filter. Select "Include only traffic to a subdirectory" from the Filter Type drop-down, and specify the subdirectory.

Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Product SKUs Credit card number Billing city Tax amount Purchase amount

Credit card number

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics? Custom dimensions Goal tracking Data import Custom channel groupings

Data import

What is the first step of analytics planning? Create your implementation plan Document your technical infrastructure Implement Google Analytics Define your overall measurement plan and business objectives

Define your overall measurement plan and business objectives

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to do that? Annotations Custom Reports Segments Analytics Intelligence Dimension Widening

Dimension Widening

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search? Assisted conversion value Conversion rate First interaction (click) conversions None of these

First interaction (click) conversions

Which of the following attribution model would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? Last interaction model First interaction model Linear model Last non-direct click model

First interaction model

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand? First interaction model Linear model Last non-direct click model Last interaction model

First interaction model

Google Analytics uses which model by default when attributing conversion values in non Multi-Channel Funnel reports? First interaction model Last interaction model Last non-direct click model Linear model

Last non-direct click model

What reports would you use to determine if you should consider expanding your advertising to new markets? Location and language reports Frequency and recency reports Intelligence events Source/medium report

Location and language reports

Which Analytics API allows you to access your Google Analytics account configuration data? Core Reporting API Embed API Management API You cannot access this data with an API

Management API

Google Analytics can recognize returning users But can't recognize returning users on any device On website, IOS mobile apps, and Android mobile apps On websites only On websites and Android mobile apps

On website, IOS mobile apps, and Android mobile apps

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)? One account, one property, one view One account, no properties, two views One account, two properties, two views One account, one property, no views

One account, two properties, two views

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select? City and goal conversion rate as a secondary dimension Operation system and city as a secondary dimension Goal conversion rate and city as a secondary dimension Any of these options

Operating system and city as a secondary dimension

Which of the following would most quickly allow you to determine where the Google Analytics code snippet is working on a specific website? Annotations Secondary dimensions Analytics intelligence Real-time

Real-time

You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful? Annotations Real-time Intelligence alert Secondary dimensions

Real-time

Which of the following are dimensions? Screen resolution Bounce rate Region Percent of new visits

Region

Specifying a goal value allows Google Analytics to calculate Revenue per click Bounce rate E-commerce revenue Average order value

Revenue per click

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments? Segments are filters that permanently change your data Segments let you isolate and analyze your data You can use segments to build custom remarketing lists Segments represent either subsets of sessions or subsets of users

Segments are filters that permanently change your data

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals? The linked AdWords account must have sent at least 1,000 clicks to the select Google Analytics view over the past 30 days. You must modify your tracking code to support Smart Goals data collection. You must enable Smart Goals in your property settings. The selected Google Analytics account must have at least 500 sessions over the past 30 days.

The selected Google Analytics account must have at least 500 sessions over the past 30 days.

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion? Path length Time lag Conversion value Top conversion paths Assisted/Last interaction conversions

Time lag

What does the Time Lag report indicate? Time lag between goal completions Lag on the load time of the site Time lag between the original session and a goal completion Time lag between page views in the goal funnel

Time lag between the original session and a goal completion

What is the main purpose of the Multi-Channel funnel report? To show which goals are bringing in the most revenue To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site To analyze the funnel steps for multiple goals To see which channels resulted in the highest number of page views

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

What is the purpose of the URL Builder? Using the URL Builder is required in order to track AdWords visits To generate URL tracking parameters that need to be appended to an organic search result To generate a URL with tracking parameters To optimize landing pages

To generate a URL with tracking parameters

True or False: The order in which filter appear in your view settings matters.

True: Filters are executed in the order in which they appear.

True or False: If you have update your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as "/home" in your pages report. How can this be achieved? Use the Search and Replace custom filter on the Request URI field where the Search string is www.example.com/index and the Replace string is www.example/com/home. Use a Search and Replace custom filter on the Request URL field where the Search string is "/index" and the Replace string is "/home".

Use a Search and Replace custom filter on the Request URL field where the Search string is "/index" and the Replace string is "/home".

The User ID feature is commonly used with which of the following website layouts? Users can create an account on your website and log in on all types of devices Users can navigate between your website and multiple subdomains within one session Users must navigate to a third party shopping cart domain to complete a purchase You have content that displays on another domain through an iFrame

Users can create an account on your website and log in on all types of devices

What is an assisted conversion? When one goal completion leads to another When one traffic source results in a later goal completion through another traffic source An AdWords view through conversion When an AdWords visitor returns to the site directly to convert

When one traffic source results in a later goal completion through another traffic source

Your Multi-Channel funnel reports have no data. What is most likely the reason? You haven't implemented Goals or E-commerce You haven't enabled demographic data You are not using Google Tag Manager You are not using Content Experiments You haven't set up Goal Funnels

You haven't implemented Goals or E-commerce

When should you use manual tagging? You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook You should use manual tagging for any non-AdWords custom campaign You should use manual tagging to track only AdWords campaigns

You should use manual tagging for any non-AdWords custom campaign