Google Analytics for beginner's quiz, Google Analytics (2)
In Google Analytics, what is a "metric"? 1. A dimension that can help you analyze site performance. 2.The dates in your date range. 3.A segment of data separated out in a report for comparison. 4.The numbers in a data set often paired with dimensions.
4.The numbers in a data set often paired with dimensions.
In Google Analytics, what is the "Bounce Rate"? 1. The number of times unique users returned to your website in a given time period 2.The percentage of sessions in which a user exits from your homepage 3.The percentage of total site exits 4.The percentage of visits when a user landed on your website and exited without any interactions
4.The percentage of visits when a user landed on your website and exited without any interactions
What is the maximum duration a user can be included in a remarketing audience?
540 days
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Active Users report
What report analyzes which webpages get the most traffic and highest engagement?
All Pages report
What are the options for filtering data in Google Analytics? 1.Exclude data from a view 2.Include data in a view 3.Modify how data appears in your reports 4. All of the above
All of the above
The Analytics tracking code can collect which of the following? 1.How many users visited a page 2.Language the browser is set to 3.Type of browser 4.User's favorite website 5.Device and operating system
All of them except 4.User's favorite website
Which of the following is the correct format for a custom campaign parameter added to a URL? (select all answers that apply) 1. www.googlemerchandisestore.com/?utm campaign=fallsale 2. www.googlemerchandisestore.com/?utm_campaign=fallsale 3. www.googlemerchandisestore.com/?utm_campaign=fall_sale 4. www.googlemerchandisestore.com/?utm_campaign = fall sale
2. www.googlemerchandisestore.com/?utm_campaign=fallsale 3. www.googlemerchandisestore.com/?utm_campaign=fall_sale
To find your Analytics tracking code, which sequence of steps should you follow? 1."Admin" tab > "Tracking Code" > "Tracking Info" 2."Admin" tab > "Tracking Info" > "Tracking Code" 3."Reporting" tab > "Audience Reports" > "Tracking Code" 4."Audience Reports" > "Settings" > "Tracking Code"
2."Admin" tab > "Tracking Info" > "Tracking Code"
If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose? 1. Pivot view 2.Comparison view 3. Performance view 4.Percentage view
2.Comparison view
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
1
What type of Custom Report shows a static, sortable table with rows of data?
Flat Table
Which of these scopes could be used for dimensions and metrics?
Hit-level, session-level, or user-level scope
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Users who viewed a website search result page Users who viewed product detail pages Users who abandoned their shopping carts
Which remarketing audiences can be defined in Google Analytics?
Users who visited a specific page on a website Users who played a video on a website Users who speak a particular language
Multi-channel Funnel reports can credit conversions across which channels?
Website referrals Paid and organic search Custom campaigns
How do you increase the amount of data in a sampled Google Analytics report? 1. Choose "Greater precision" in the sampling pulldown menu 2. Choose "Faster response" in the sampling pulldown menu 3. Apply additional filters 4. Remove the Secondary Dimension
1. Choose "Greater precision" in the sampling pulldown menu
Where in the HTML of your webpage should you place Analytics tracking code? 1. Just after the opening <head> tag of your website 2.Just before the closing </head> tag of your website 3.Just after the opening <footer> tag of your website 4.Just before the closing </footer> tag of your website
1. Just after the opening <head> tag of your website
Which of the following AdWords reports in Google Analytics should you use to investigate optimizing conversions by modifying bidding based on users' location? 1. Campaigns 2.Keywords 3.Bid Adjustments 4.Destination URLs
3.Bid Adjustments
What would you use to compare two date ranges in a report? 1. Hourly, Day, Week, Month views in the time graph 2. Real-time reports 3.Date range comparison 4.Account selector
3.Date range comparison
To use Analytics to track user behavior on your website, what must you add to each page of your site? 1. PHP tracking code 2. Google Analytics account number only 3.Google Analytics tracking code 4.A permissions button
3.Google Analytics tracking code
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site? 1. Campaign and Keyword 2.Keyword and Ad Content 3.Source and Medium 4.All of the above
3.Source and Medium
What report would best help identify potential browser issues with website traffic? 1. The Active Users report 2.The New vs Returning report 3.The Browser & OS report 4.The Source/Medium report
3.The Browser & OS report
If you would like to quickly generate campaign tags for tracking, what tool should you use? 1. The Measurement Protocol 2.The Segment Builder 3.The URL Builder 4.The Goal Selector
3.The URL Builder
Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom? 1.View > Account > Property 2.Property > Account > View 3.Account > View > Property 4.Account > Property > View
4.Account > Property > View
If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals? 1. /thankyou.html 2./thankyou.php 3./thankyou/receipt.php 4.All of the above
4.All of the above
Which would prevent data from appearing in a Custom Report?
A filter that filters out all data Dimensions and metrics of different scopes
What does Google Analytics call a URL that passes data parameters for reporting?
A hit
Because segments are applied before sampling, segmented data will not be sampled.
False
By selecting "Share Template Link" you can share your dashboard and your data with another user. True/False
False
Filters allow you to reprocess historical data from before the filter was applied. True/ False
False
Filters may be applied retroactively to any data that has already been processed
False
When you create a Goal in Google Analytics, you must set up a funnel visualization. True/False
False
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
Filter 1: include U.S. and Canada
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
1
Which report lists the pages of a website where users first arrived? 1. Landing Pages report 2. All Pages report 3.Exit Pages report 4.Pages report under Events
1. Landing Pages report
How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?
1000
A session in Google Analytics times out after how many minutes by default?
30
If you delete a view, account administrators can recover the view using the "trash can" function within how many days? 35 65 95 125
35
How many segments may be applied at once?
4
What report shows whether a website was viewed on mobile devices? 1. The Exit Pages report under "Site Content" 2.The Landing Page report under "Site Content" 3.The Engagement report under "Behavior" 4.The Devices report under "Mobile"
4.The Devices report under "Mobile"
What does Google Analytics use to differentiate new and returning users?
A browser cookie A randomly-assigned unique identifier
To enable remarketing in Google Analytics, what must first be enabled?
Advertising Reports Features Google Adwords or DoubleClick Bid Manager account linking
What will happen if a user clears the Analytics cookie from their browser?
Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Custom Dimensions can be used in which reports?
As primary dimensions in Custom Reports As secondary dimensions in Standard Reports
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
Assisted conversion
When defining a measurement plan, what is the order of steps?
Business Objectives>key actions>KPIs
What four parameters can be included with an event hit for reporting?
Category, Action, Label, Value
What report shows data segmented by channel?
Channels
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
Cross-domain tracking
To set up Dynamic Remarketing, what must first be created in Google Analytics?
Custom Dimension
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
Custom Dimension
When a Custom dimension is active, which data will it affect?
Data collected after the Custom Dimension was applied
When does Google Analytics tracking code send a pageview hit to Analytics?
Every time a user loads a webpage
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with event tracking
By default, Google Analytics can recognize users over multiple sessions from different browsers and devices.
False
If data is excluded from using a filter, it may be recovered within 30 days.
False
New views can include website data from before the view was created. True/False
False
Remarketing can show relevant ads on which Google properties
Google Display Network Mobile apps Google Search
Custom Metrics can have which scopes?
Hit Product
In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)
Last marketing activity
What google Analytics data can be used to define a remarketing audience?
Pre-defined Segment Custom Segment
To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?
The Google Merchant Center
What are macro-conversions in a measurement plan?
The main website actions users take that accomplish stated business goals
If you share a dashboard with others, they can change the information that shows on their dashboard True/False
True
Custom Reports have which capabilities?
Use multiple dimensions together in the same report Create a report with Custom Metrics Use a Custom Dimension as a primary dimension
To create a Custom Dimension for membership status (i.e. rewards level), what scope would be applied?
User
Which of these are channels available in the default Channels report? (select all answers that apply) 1.Organic Search 2.Direct 3.Display 4.Device
all of them except 4
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
Cohort Analysis report
To collect the number of comments users posted to a website page, what feature would be used?
Custom Metric
Which are Goal types in Google Analytics?
Destination Pages/Screens per session Duration
Custom segments may be created using which of the following criteria?
Dimensions Metrics Session Dates Sequences of user actions
AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?
Display
To pair metrics with dimensions, what should they have in common?
Same scope
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
The Measurement Protocol
A user with "edit" permissions at the Account level will automatically have "edit" permissions at the Property and View levels. True/False
True
Auto-tagging is the process in which AdWords can automatically tag your AdWords URLs. True/False
True
Google Analytics filters data in the order in which the filters are set. True/ False
True
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
True
Once Google Analytics processes the data it collects, it's stored in a database where it can't be changed. True/False?
True
Segments applied to reports can analyze data for which of the following groups?
Users 25 to 34 years of age who have their browser set to Spanish Users who viewed a webpage, then watched a video Users who engaged in social media or email campaigns
What is "remarketing" in Google Analytics?
When users are shown targeted ads to bring them back to a website and encourage a conversation
Which of the following is NOT a standard Google Analytics campaign parameter? 1. utm_adgroup 2.utm_source 3.utm_medium 4.utm_content
1. utm_adgroup
To track website behavior data with Google Analytics, which steps will you need to complete? (select all answers that apply) 1.Install Google Analytics software on your desktop 2.Create an Analytics account 3.Add the Analytics tracking code to each page of your site 4.Download the Analytics app
1.Create an Analytics account 2.Add the Analytics tracking code to each page of your site
Google Analytics can collect behavioral data from which systems? (select all answers that apply) 1. E-commerce platforms 2.Mobile Applications 3.Online point-of-sales systems 4.Systems not connected to the Internet
1.E-commerce platforms 2.Mobile Applications 3.Online point-of-sales systems
AdWords lets users advertise on which properties? (select all answers that apply) 1.Google Search 2.Google Display Network 3.DoubleClick Campaign Manager 4.Google AdSense
1.Google Search 2.Google Display Network
Which of the following are examples of Goals in Google Analytics? (select all answers that apply) 1.Making a purchase 2.Signing up for a newsletter 3.Completing a successful Google search 4.Submitting a contact information form
1.Making a purchase 2.Signing up for a newsletter 4.Submitting a contact information form
Which of these are "mediums" in Google Analytics? 1.Organic 2.CPC 3.Referral 4.mail.google.com
1.Organic 2.CPC 3.Referral Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).
Why is it important to keep one unfiltered view when using filters with Google Analytics? 1.To ensure you can always access the original data 2.In order to configure Goals 3.In order to use a filter for multiple views 4.There is no reason to have an unfiltered view
1.To ensure you can always access the original data
Which of these are "sources" in Google Analytics? (select all answers that apply) 1.googlemerchandisestore.com 2.(direct) 3.Google 4.Email
1.googlemerchandisestore.com 2.(direct) 3.Google Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).
What setting must be enabled to view data in Demographics and Interests Reports? 1. Content Grouping 2. Advertising features 3.User permissions on the view 4.In-Page Analytics
2. Advertising features
In Google Analytics, what is a "dimension"? 1. The total amount of revenue a business has made in a given date range. 2. An attribute of a data set that can be organized for better analysis. 3.A comparison of data between two date ranges. 4.A report that offers information about your audience.
2. An attribute of a data set that can be organized for better analysis.
What are the three different campaign tags that Google Analytics requires for accurate campaign tracking? 1. Medium, Source, and Content 2. Medium, Source, and Campaign 3.Campaign, Content, and Term 4.Source, Content, and Term
2. Medium, Source, and Campaign
Which report can show how well particular sections of website content performed? 1. Location report 2.Content Drilldown report 3.Frequency and Recency report 4.Top Events report
2.Content Drilldown report
What does the "Users" metric measure? 1.The total number of visits to your website 2.Users that had at least one session on your site in the given date range 3.Users that landed on the homepage of your website 4.Users who have signed up to an email newsletter on your website
2.Users that had at least one session on your site in the given date range
In Google Analytics, what is a "secondary dimension"? 1. An additional widget you can add to a dashboard for more specific analysis. 2. An additional metric you can add to a report for more specific analysis. 3. An additional dimension you can add to a report for more specific analysis. 4. A visualization that allows you to view understand the impact of your data.
3. An additional dimension you can add to a report for more specific analysis.
When will Google Analytics end a default session? 1. After 30 minutes, regardless of user activity on your website 2. Once the user opens another browser window 3. When a user is inactive on your site for 30 minutes or more or closes a browser window 4. At noon every day
3. When a user is inactive on your site for 30 minutes or more or closes a browser window
