Google Analytics IQ
When the same default tracking code is installed on pages with different domains, what will result? - Analytics will associate users and sessions with their respective domains
- Analytics will associate users and sessions with their respective domains
If a user watches a video with event tracking 2 times in one session, Analytics will count how many unique events? - 2 - 6 - 3 - 1
1
If a Destination Goal is configured for a newsletter sign-up and a user completes the sign-up three times in three separate sessions, how many Goal conversions will GA count? - 3 - 2 - 6 - 1
3
The default session timeout duration in GA is how many minutes? - 5 - 10 - 30 - 20
30
Within how many days can a deleted view be restored? - 25 - 5 - 35 - 15
35
What would prevent data from appearing a Custom Report? - Too many metrics in a Custom Report - A filter that removes all the data - Custom Report isn't shared with users in the same view - Too many dimensions in Custom Report
A filter that removes all the data
What Model represents the hierarchical structure of a GA account? - Property > Account > View - Account > Property > View - Account > View > Property
Account > Property > View
What report shows users who initiated sessions over 1, 7 or 30-day periods? - Active Users report - User Explorer report - Users Flow report - Cohort Analysis report
Active Users report
What criteria cannot be used to create a Custom Segment? - Ad type - Dimensions - Metrics - Sequences of user actions
Ad type
When linking a Google Ads account to Google Analytics what is not possible? - Import analytics goals and transactions into G.Ads as conversions - Adjust keyword bids in Google Ads from Google Analytics - View Google Ads click and cost data next to site engagement data in Analytics - Create remarking lists in Analytics to use in G. Ads
Adjust keyword bids in Google Ads from Google Analytics
What report shows which web pages get the most traffic and most engagement? - Frequency and Recency report - Active Users report - Engagement report - All Pages report
All Pages report
Custom Dimensions can be used as what? - Primary dimensions in Custom Reports - Secondary dimensions in Custom Reports - Secondary dimensions in Standard reports - All of the above
All of the above
If a webpage visitor clears the Analytics cookie from their browser, what will occur? - Analytics will set a new browser cookie the next time a browser loads a tracked page - Analytics will set a new unique ID the next time a browser loads a tracked page - Analytics will not be able to associate user behavior data with past data collected - All of the above
All of the above
What kinds of hits does Google Analytics track? - Pageview - Event - Transactions - All of the above
All of the above
Which reports indicate how traffic arrived at a website? - Demographics - Geo - All Traffic - Behavior
All traffic
What is not a benefit of GA remarking? - Show customized ads to customers who have previously visited your site - Allow customers to quickly reorder an item they have previously purchased - Create remarking lists based on custom segments and targets
Allow customers to quickly reorder an item they have previously purchased
What is a "secondary dimension" in GA? - An additional report dimension for more specific analysis - A dashboard widget that offers more specific analysis - A visualization to understand the impact of data - An additional report metric for more specific analysis
An additional report dimension for more specific analysis
What is a dimension" in GA? - An attribute of a data set that can be organized for better analysis - The lifetime value if a user in given date range - A report that offers different demographic information about your audience
An attribute of a data set that can be organized for better analysis
Which metric reports on how often a channel contributions to a conversion prior to last-click attribution? - Primary conversion - Second-to-last click attribution - Assisted conversion - Secondary conversion
Assisted conversion
What is the set of rules that determines how sales and conversions get credited based on touchpoint in the conversion path? - Attribution modeling - Conversion tracking - Channel Groupings - Multi-Channel Funnels
Attribution modeling
What report shows the % of traffic that previously visited a website? - Behavior > Frequency report - Interests > Affinity categories report - All traffic > Referrals report - Behavior > New vs. returning report
Behavior > New vs. returning report
What report shows a visual representation of user interactions on a website? - Behavior flow report - Landing pages report - Content drilldown report - Treemaps report
Behavior flow report
If a user visits a page with a video, leaves without clicking and session times out, how will GA report the session? - Event - Click - Bounce - Interaction
Bounce
What report identifies browsers that may have had problems? - Active users report - Browser and OS report - Source/Medium report - New vs. returning report
Browser and OS report
Which parameters can be included with an event hit for reporting? - Event, Category, Action, Label - Category, Action, Label, Unique Events - Category, Action, Label, Value - Category, Action, Label, Total Events
Category, Action, Label, Value
To increase the speed at which GA compiles reports, what actions could be taken? - Choose "faster response" in the sampling pulldown menu - Apply an advanced filter to the report - Remove any filters on the view - Choose "greater precision" in the sampling pulldown menu
Choose "faster response" in the sampling pulldown menu
What report compares metrics based on user acquisition date over a series of weeks? - User Explorer - Active Users - Users Flow - Cohort Analysis
Cohort Analysis
What does assigning a value to a GA Goal enable? - Track actual revenue from conversions - Track real-time business revenue - Analyze a website conversion funnel - Compare goal conversions and measure changes to a website
Compare goal conversions and measure changes to a website
What data table display compares report metrics to the website average? - Pivot - Percentage - Performance - Comparison
Comparison
What report provides data on how specific sections of a website perform? - Location report - Frequency - Content drilldown report - Top Events report
Content drilldown report
To track users and sessions across multiple domains, what first must be enabled? - Data Import - Ad Exchange Linking - Cross-domain tracking - Google Ads Linking
Cross-domain tracking
What feature collects company-specific data such as Member Status? - Custom Filter - Event Tracking - Custom Dimension - Custom Metric
Custom Dimension
Which assets cannot be shared in the solutions gallery? - Goals - Segments - Custom reports - Custom Dimensions
Custom Dimensions
What filter would only include data from a campaign titled "Back to School" in Campaign reports? - Custom Include filter with "Page Title" and pattern "back to school" - Custom Include filter with field "Campaign Name" and pattern "back to school" - Predefined Include filter with "traffic to the hostname" "that are equal to" "back to school"
Custom Include filter with field "Campaign Name" and pattern "back to school"
What feature is required to collect the number of comments users posted to a webpage? - Custom Channel Groupings - Calculated Metric - Custom Dimension - Custom Metric
Custom Metric
What asset is used to build a remarketing list? - Custom Dimension - Custom Segment - Custom Report - Custom Metric
Custom Segment
What data is Google Analytics Goals unable to track? - Customer's lifetime value - Making a purchase - Signing up for a newsletter - Watching a video
Customer's lifetime value
What feature can join offline business systems with online data collected by GA? - Data import - Goal tracking - User ID - Google Ads Linking
Data import
Which reports require the activation of Advertising features? - Geo reports - Cohort analysis reports - Real-time reports - Demographics and Interests reports
Demographic and Interests reports
Which goals are available in GA? - Destination, Event, Duration, Pages/Screens per session - Location, event, time, users per session - Destination, Event, Pageview, Social - Pageview, Event, Transaction, Social
Destination, Event, Duration, Pages/Screens per session
What channel is not included in the default channels report? - Direct - Display - Organic Search - Device
Device
What campaigns require manual tags on destination URLs for tracking? - Google Ads campaigns - Autotagged campaigns - Email campaigns - None of the above
Email campaign
What feature would be used to college how many times users download a product catalogue? - Custom Report - Event Tracking - Calculated Metrics - Custom Dimension
Event Tracking
When does the Analytics tracking code send a pageview hit to GA? - Every time a user adds an item to cart - Every time a user clicks a video on a website - vEery time a user searches on a website - Every time a user loads a webpage with embedded tracking code
Every time a user loads a webpage with embedded tracking code
When does the tracking code send an event hit to Analytics? - Every time a user performs an action with page view tracking implemented - Every time a user adds an event to their calendar - Every time a user performs an action with event tracking implemented - Every time a user makes a reservatin
Every time a user performs an action with event tracking implemented
What report indicates the last page users viewed before leaving a website? - Landing Page report - All Pages report - Exit Pages report - Pages report
Exit pages report
Sampling is applied to reports before segmentation - True - False
False
Sharing a Custom Report will share the report configuration and data included in the report. - True - False
False
View filters may be applied retroactively to any data that has been processed? - False - True
False
Views can include website data collected before the view was created? - False - True
False
How would a view filter be configured to include only users from Brazil and Argentina? - Filter 1: include Brazil or Argentina - Filter 1: include Brazil > Filter 2: include Argentina - Filter 1: Exclude all countries except Brazil and Argentina
Filter 1: include Brazil and Argentina
What type of custom report shows a status sortable table with rows of data? - Flat Table - Explorer - Map Overlay - Pivot Table
Flat Table
What report indicates where users start or exit the conversion funnel? - Goal Flow - Treemaps - Cohort Analysis - User Timings
Goal Flow
What feature must be enabled to use Multi-Channel Functions? - Custom Dimensions - Advertising Features - Goals or Ecommerce - In-page Analytics
Goals or Ecommerce
Auto-tagging is used to college data from what kind of traffic? - Social media traffic - Website referral traffic - Google Ads campaign tracking
Google Ads campaign tracking
What scope applies to Custom Metrics? - Customer - Session - Hit - User
Hit
What scope levels are available for dimensions and metrics? - Hit, session, product or user-level scope - Event, duration, transaction or user-level scope - Location, duration, product or user-level scope - Event, session, transaction or user-level scope
Hit, session, product or user-level scope
Filters cannot perform what action on collected data? - Include data from specific subdomains - Include shopping preferences - Convert dynamic page URLS to readable text strings - Exclude traffic from particular IP addresses
Include shopping preferences
Where should the Analytics tracking code be placed in HTML of a website? - Just before the closing body tag
Just before the closing body tag
What report indicates the pages of a website where users first arrived? - Landing Pages Report - Pages report - Location report - All Pages report
Landing Pages Report
In Multi-Channel Funnel reports, how are default conversions credited? - Second to last campaign, search or ad - Equal credit among conversion touchpoints - Last campaign, search or ad - First campaign, search or ad
Last campaign, search or ad
What is used to create Smart Goals? - Machine-learning algorithms - Custom Reports - Analytics Goals - Remarketing audience
Machine-learning algorithms
Which three campaign parameters are recommended to manually track campaigns? - Medium, Source and Content - Campaign, content and term - Medium, source and campaign - Source, content, term
Medium, source and campaign
Which reports indicate how website referrals, organic search ad ad campaigns assisted in conversions? - Goals report - Acquisition reports - Multi-Channel Funnel reports
Multi-channel funnel reports
What report shows the % of site traffic that visited previously? - Sales performance report - Frequency report - Referrals report - New vs. returning report
New vs. returning report
GA cannot collect data from which systems by default? - Offline inventory database - Websites - Online point-of-sale systems - Mobile devices
Offline inventory database
To view accurate data in a Custom Report, what action should be avoided? - Pair metrics and dimensions in different scopes - Use multiple dimensions together in the same report - Create a report with Custom Metrics - Use a Custom Dimension as a primary dimension
Pair metrics and dimensions of different scopes
What is the "bounce rate" in GA? - Percentage of visits when a user landed on a website and exited without any interactions - Number of times users returned to a website in a given time period - Percentage of total site exits - Percentage of sessions in which a user exits from a homepage
Percentage of visits when a user landed on a website and exited without any interactions
Segments will not allow you to do what? - Create subsets of sessions or users - Permanently alter data - Build custom remarking lists - Isolate and analyze data
Permanently alter data
What is not a benefit of using segments to analyze data? - Isolate and analyze specific conversion paths - Permanently modify the data in a view - Analyze users by single or multi-session conditions - Compare behavior metrics for groups of users like converters vs. non converters
Permanently modify the data in a view
What does GA prohibit collecting? - Product SKU(s) - Billing city - Purchase amount - Personally identifiable information
Personally identifiable information
What is not a filter setting for data in a view? - Modify - Include - Restore - Exclude
Restore
In Custom Reports, what must metrics and dimensions share in order to report accurately? - Same view - Same scope - Same Custom Report - Same index
Same scope
View filters are applied in what order? - Creation date - Random order - Sequential order - Alphabetical order
Sequential order
What metric-dimension combination is not valid? - Avg. Time on Page / Device Category - Sessions / Bounce rate - Sessions / Source - Total Events / User Type
Sessions / Bounce Rate
To recognize users across diff. devices, what is required for user ID? - A new Analytics account - Google Tag manager - Sign-in that generates and sets unique IDs - All of the above
Sign-in that generates and sets unique IDs
What feature if required to track customer search terms on a website? - Enhanced Ecommerce - Site Search - Data Import - Search filters
Site Search
Which default traffic source dimensions does GA report for each website visitor? - Campaign and ad content - Source and Campaign - Source and Medium - Campaign and Medium
Source and Medium
In Multi-Channel Funnel reports, what channel would not be credited with a conversion? - Paid and organic search - Website referrals - Social network - TV commercials
TV commercials
What feature is required to send data from a web-connected device like point-of-sale system to Google Analytics? - The Measurement Protocol - Data Import - Browser cookies - The Networking Protocol
The Networking Protocol
What is a "metric" in GA? - The numbers in a data set often paired with dimensions - The dates in a date range - A segment of data separated out in a report for comparison - A dimension that can help analyze site performance
The numbers in a data set often paired with dimensions
A new custom channel group may be applied retroactively to organize data that has been previously collected - True - False
True
In views that DON'T have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created - True - False
True
What scope would be set for a custom dimension that reports membership status for a customer rewards program? - Session - Hit - Product - User
User
To recognize users across different devices, what feature must be enabled? - Audience Definitions - Attribution Models - Google Ads Linking - User ID
User ID
What cannot be collected by the Analytics tracking code? - Device and operating system - User's favorite website - Page visits - Browser language setting
User's favorite website
Using a standard GA configuration, which characteristics cannot be used to create a custom segment? - Users 25-34 years old who have browser set to Spanish - Users who engaged in social media or email campaign - Users who viewed a page in a website, then watched a video - Users who are female and have children
Users who are female and have children
What criteria could not be used to create a dynamic remarking audience? - Users who returned an item they purchased - Users who viewed a homepage - Users who viewed a search result page on a website - Users who viewed product-detail pages
Users who returned an item they purchased
What remarking audiences cannot be defined by default? - Users who speak a particular language - Users who visited a physical store - Users who played a video on a website - Users who visited a specific page on a website
Users who visited a physical store
When will GA be unable to identify sessions from the same user by default? - When the session happen in the same browser on the same device - When the sessions share the same browse cookie - When the sessions happen in different browsers on the same device - When the sessions happen in the same browser on the same day
When the sessions happen in different browser on the same device
Which user characteristic may NOT be used to change keyword bids in Google Ads? - time of day - location - device - ad preference
ad preference
what is not considered a source by GA? - email - (direct) - google - googlemerchandise.com
For auto-tagging, what parameter does GA include in the destination URL? - adid= - urlid= - utm= - gclid=
gclid
What is not considered a default "medium" in GA? - referral - google - organic - cpc
What campaign parameter is not available by default in GA? - utm_content - utm_source - utm_medium - utm_adgroup
utm_adgroup
