Google Analytics Qs
To use Analytics to collect website data, what must be added to the website page HTML? Google campaign parameters Google Analytics terms and conditions Google Analytics tracking code A permissions button
GA tracking code
Using tracking code, Google Analytics can report on data from which systems? -E-commerce platforms -Mobile Applications -Online point-of-sales systems -Systems not connected to the Internet
-E-commerce platforms -Mobile Applications -Online point-of-sales systems
To collect data using Google Analytics, which steps must be completed? -Install Google Analytics desktop software -Create an Analytics account -Add Analytics tracking code to each webpage -Download the Analytics app
-create an analytics account -add analytics tracking code to each webpage
The analytics tracking code can collect which of the following? -Language the browser is set to -Type of browser -User's favorite website -Device and operating system
-language the browser is set to -type of browser -device and operating system
A deleted view can be recovered by account administrators within how many days? 35 65 95 125
35
What are the options for filtering data in Google Analytics? Exclude data from a view Include data in a view Modify how data appears in your reports All of the above
ALL of the above
Which represents the hierarchical structure of a Google Analytics account from top to bottom? View > Account > Property Property > Account > View Account > View > Property Account > Property > View
Account, property, view (APV)
To locate a property's Analytics tracking code, which sequence of steps should be followed? -Admin > Tracking Code > Tracking Info -Admin > Tracking Info > Tracking Code -Reports > Audience > Tracking Code -Audience Reports > Settings > Tracking Code
Admin> tracking INFO > tracking CODE aic
Which GA visualization compares report data to website average
COMPARISON view
Once Google Analytics processes data, it's stored in a database where it can't be modified. True/False?
TRUE
When a dashboard is shared, users can edit the dashboard configuration
TRUE
What report would best help identify potential browser issues with website traffic?
The browser and OS report
when selecting 'share template link' in the dashboard, what will be shared?
dashboard only
When a new view is created, what data will be included? When a new view is created, what data will be included? Data from before the view was created Data from after the view was created Data from before and after the view was created No data
data from after the view was created
what report should be used to check in users are leaving from important pages on your website?
exit pages report
Which sources are available in GA?
googlemerchandisestore.com google (direct)
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data? -Immediately after the opening <head> tag of -your website -Immediately before the closing </head> tag of your website -Immediately after the opening <body> tag of your website -Immediately before the closing </body> tag of your website
immediately after the opening <head> tag of your website
What report lists the website pages where users first arrived?
landing page
What mediums are available in GA?
organic (unpaid search) cpc (paid search) referral OCR (medium orange colored red )
which channels are available in the default channels report?
organic search display direct CODI
A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels? -User -Property -View -Product
property view
What traffic source dimensions does GA automatically capture for each user who comes to your website?
source, medium, campaign name (SCM)
What is a metric in GA?
the NUMBERS in a data set often paired with dimensions
what report shows what mobile devices were used to view a website?
the devices report under "mobile" `
what report can show how particular sections of website content performed ?
content drilldown
What setting must be enabled to view data in Demographics and Interests Reports
advertising features
When will Google Analytics end a session by default? -After 30 minutes, regardless of user activity on your website -Once the user opens another browser window -When a user is inactive on your site for 30 minutes or more or closes a browser window -At noon every day
after 30 minutes of inactivity or when user closes browser
What is a 'dimension' in GA?
an attribute of a data set that can be organized for better analysis
What is a secondary dimension in GA?
and additional DIMENSION you can add to a report for a more specific analysis
How can the amount of data in a sampled GA report be increased?
choose "greater precision' in the sampling pulldown menu