HADM 2410 Chapter 3

Being proactive toward the marketing environment means that a​ __________. A. company watches the environment and reacts to changes B. company avoids threats C. company watches the environment and follows what competitors do D. company passively accepts the way things are E. company develops strategies to change the environment

e

Which of the following is true of environmental​ sustainability? a. Sustainability requires​ trade-offs between present needs and needs of future generations. B. Following government regulations is sufficient to support sustainability. C. ​Energy-efficient operations are unrelated to sustainability. D. Companies are learning that engaging in sustainable practices is good for business. This is the correct answer.E. Sustainability is​ important, but more and more companies are focusing their core mission on profits.

D

Which of the following correctly lists marketing intermediaries? a. resellers, physical distribution firms, marketing services agencies, and financial intermediaries b. suppliers, competitors, resellers, publics c. the company itself, competitors, suppliers, and customer markets d. resellers, physical distribution firms, marketing services agencies, and customer markets e. resellers, physical distribution firms, customer markets and competitors

a

Which of the following is an important trend in the natural environment that marketers should be aware of? a. products that require scarce resources will face large cost increases b. the increase in availability of raw materials c. decreased pollution d. cost decreases for nonrenewable resources e. lack of consumer concern for the environment

a

Which of the following is true regarding the technological​ environment? A. Companies must keep up with changes in technology or risk being left behind. This is the correct answer.B. Government regulation has no impact on applying new technologies to products. C. The pace of technological change is slowing down. D. Changes in technology are always beneficial to consumers and society. E. As products and technology become more​ complex, safety becomes less of a concern.

a

A firm can be proactive by​ __________. A. accepting existing legislation B. pressing lawsuits to keep competitors in line This is the correct answer.C. reacting to changes in the environment as they occur D. monitoring social media E. waiting for other firms to respond to changes in the environment

b

Demography studies statistics that include ______. a. population size, density, income distribution, and culture b. age, gender, race, and occupation c. the economy, technology, family and age structure of the population d. age, gender, government regulation, and race e. age, race, income distribution, and lifestyle

b

One important reason that business legislation is enacted is to​ __________. A. remove legal regulations from a free market economy B. protect consumers from unfair business practices This is the correct answer.C. ensure that competition is unregulated D. provide legal guidelines for businesses and marketers without actually enforcing them E. ensure that companies make profits

b

Which generational age group is now forming brand relationships and represent tomorrow's markets? a. seniors b. genZ c. baby boomers d. genX e. millennials

b

Which of the following statements regarding generational marketing is correct? a. the most effective way to segment by age is to use birth date as the basis b. marketers need to form more precise age-specific segments within each generational group c. marketers see genZ as one homogenous group d. each generation is typically at the same socioeconomic level e. marketers see baby boomers as one homogenous group

b

Fathers were once ignored or portrayed as dolts in advertising, however today's advertisers are showing more caring and capable dads. This reflects which demographic trend? a. an aging population b. a better educated population c. changing dynamics in the American family d. increased ethnic diversity e. geographic shifts in population

c

Ford offers a wide variety of cars that range from around $14,000 to more than $54,000. This reflects which economic factor? a. cost of living b. income level c. income distribution d. tax rates e. interest rates

c

Geographically, many Americans have been moving to small cities located beyond congested metropolitan areas, such as Minot, North Dakota; Boone, North Carolina; Traverse City, Michigan; and Concord, New Hampshire. These small cities are called _______. a. urban areas b. rural areas c. micropolitan areas d. suburbs e. outlying areas

c

Which of the following correctly lists actors in a company's microenvironment? a. suppliers, marketing intermediariess, technology, publics b. the economy, publics, competitors, suppliers c. competitors, marketing intermediaries, suppliers, publics d. publics, demographics, suppliers, competitors e. suppliers, marketing intermediaries, competitors, culture

c

A sizable and growing market of consumers are seeking products such as​ natural, organic, and nutritional​ foods, fuel-efficient​ cars, and alternative medicines. This trend is attributed to which cultural​ value? A. ​People's views of themselves B. ​People's views of organizations C. ​People's views of others D. ​People's views toward nature This is the correct answer.E. ​People's views toward society

d

According to the text, what is the single most important demographic trend in the United States today? a. changes in the structure of the American family b. a better educated population c. increasing diversity d. the changing age structure of the population e. geographic population shifts

d

In the United​ States, patriotism has been increasing for the past 20 years. Marketers have responded with increased use of the​ "Made in​ America" appeal and patriotic themes. This reflects which aspect of​ culture? A. ​People's views of others B. ​People's views of organizations C. ​People's views of themselves D. ​People's views toward society This is the correct answer.E. ​People's views of nature

d

One new technology marketers are adopting is radio frequency identification​ (RFID). What does this technology​ do? a. scans barcodes at point of purchase b. weighs products at the point of purchase c. allows smartphones to send and receive text d. tracks products and customers at various points in the distribution channel e. identifies spam email before it is received

d

The ______ consists of larger societal forces that affect how a company engages and serves its customers. a. business environment b. competitive environment c. customer environment d. macroenvironment e. microenvironment

d

The most important actors in the company's microenvironment are ______. a. competitors b. suppliers c. publics d. customers e. the company itself

d

Which of the following statements is true regarding public policy and government​ regulation? A. When public policy is​ developed, the government does not consider what is good for​ society; it focuses only on business. B. Marketers can safely ignore government laws and regulation because they are rarely enforced. C. Government regulation does not get involved in how companies compete with one another. D. Legislation affecting business around the world has increased steadily over the years. This is the correct answer.E. Government regulation has no impact on international marketing.

d

Companies who passively accept the marketing environment​ __________. A. assume that their strategic options are not bound by the current environment B. form contractual agreements to control their distribution channels C. develop strategies to change the environment D. use lobbying to influence legislation E. view it as uncontrollable and do not attempt to change it

e

Many companies are going beyond government regulation and are developing strategies and practices that create a world economy that the planet can support indefinitely. This represents ______. a. environmental marketing b. sustained marketing c. green marketing d. pollution control e. environmental sustainability

e

P&G launched their​ "Tide Loads of​ Hope" program, which provides mobile laundromats to families in​ disaster-stricken areas.​ P&G washes,​ dries, and folds clothes for these families free of charge. This is an example of​ __________. A. adhering to government regulation B. environmental sustainability C. being socially irresponsible D. putting profits ahead of social responsibility E. ​cause-related marketing

e

Which of the following statements regarding the current demographic environment is correct? a. the combined size of the millennials and genZ has resulted in the US population getting younger b. the LGBT community is not an attractive target for marketers c. there are few differences between different generational groups d. the ethnic diversity of the US population should remain stable in the years to come e. the US population is rapidly getting older

e