HootSuite Certification

The Best Place To Search For Free (And Paid) Software For Customizing Your Hootsuite Dashboard To Your Exact Business Need Is Called The:

App directory

When Composing Messages In Hootsuite, How Would You Make A Rough Draft Of A Message Available With A Team Or Team Member For Collaboration?

Assign the message to a social network the team or team member manages, then click 'Save Draft'

Hootsuite Mobile Is Useful For Teams Because Of The Following Functionality:

Assignments and Approvals

The Following Hootsuite Mobile Functionality Makes It Easy To Collaborate With Your Teammates On The Go:

Assignments and approvals

With Hootsuite's Mobile App You Can Share ______________ With Teams, Which Allows Everyone To Monitor The Same Social Feed And See Which Messages Have Been Responded To And By Whom.

Streams

Where In The Dashboard Would You Primarily View And Engage With Your Audience And The Social Media Content Published By Others?

Tabs and Streams

Unlike a twitter geo-search, which is based on a specific geo code. Instagram's location search uses

a list of approved global locations

When Publishing To Pinterest From Hootsuite, You Must Include Two Items, Which Are:

a photo and a link

Geo-Search Streams Are Used To Help You Find Tweets And Twitter Conversations Relevant To Your Brand That Are Happening In:

specific physical locations or regions

A Benefit Of Using The Post Performance Area Within Hootsuite Analytics Is That It Shows:

stats for posts published both natively and through Hootsuite

What Is The Most Popular And Loved Feature Of Hootsuite?

the ability to schedule and publish messages to multiple accounts at once

Which Tools Are Found In The Header Section Of The Hootsuite Dashboard?

- Message Composer - Account Settings - Quick Search,

What's The Difference Between A Stream And A Tab?

- Steams display content from your social networks - Tabs house a collection of streams.

What Are Two Best Practices For Discovering Whether A Message You've Scheduled With Hootsuite Has Failed To Send?

- enable email notifications for failed messages under 'Preferences' - review the 'Past Scheduled' calendar view in Publisher for entries colored red

It's Important To Ensure You've Done The Following Steps When Scheduling Messages Using The Hootsuite Bulk Compose Feature. What are they?

- input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format - ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)

Within The Hootsuite Composer, You Can Transform URLs Into What's Called An 'Owly' Link. Which Of The Following Are Reasons You'd Want To Use This Feature. (Pick Two)

- owly links are trackable, which means you can track how many people clicked it - owly links use less characters than regular URLs

One benefit to using the post performance area within hootsuite analytics is that you can sort posts by

- shares - engagement rate - reach -comments - all the options

2 Reasons why it's important to share your hootsuite analytics data with other team members

- to guide your team's social media tactics to do more of what's working -to demonstrate ROI of your social media efforts to more senior leadership in your company

In The Composer, There Are 3 Ways You Can Attach An Image. Which Of The Following Is An Option For Attaching An Image?

- uploading from a Hootsuite Integration (e.g., Adobe Experience Manager) - picking an image from the Media Library - uploading it directly from your computer

There Are Several Ways You Can Schedule New Messages In Hootsuite. What are they?

- using the bulk uploader - from within the calendar view in the Publisher - from within the Compose box (manual and auto-schedule)

What are metric types generated by the overview metrics module in hootsuite analytics?

-follower growth -Engagement -total posts

Which Of The Following Is A Benefit Of Using Hootsuite Analytics?

-it's more efficient to gather metrics data in one place, rather than several different sources -metrics data that are updated in real-time -a highly visual, customizable interface

_______ Are Created Within ________, Similar To How You Create Individual Files Within A Broader File Folder.

1) Streams 2) Tabs

When Using Hootsuite's Bulk Composer, All Messages Must Be Scheduled At Least _________ Ahead Of When You Plan To Import The CSV File Into Hootsuite.

10 Minutes

The Data Shown In The Post Performance Area Within Hootsuite Analytics Is Updated For The First _____ That A Post Is Live.

31 Days

Hootsuite's ever-growing library of 100+ partner apps and integrations is called the:

App Directory

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments made from your desktop dashboard will be visible on mobile, and vice versa

You Can Publish Single-Image Instagram Posts Directly From The Hootsuite Dashboard IF You Have Set-Up Your Instagram Account As A ______________ .

Business Account

When You Share A Report With A Team Member In Hootsuite Analytics, You Can Allow That Team Member To Adjust The Parameters Of The Report To Fine​-Tune The Insights Being Generated. To Allow For This Collaboration, You Must Set The Permission For That User To:

Can Edit

Which Hootsuite Feature Would You Use To Draft And Schedule A Message With Two Images To LinkedIn, Twitter, And Facebook?

Composer

Let's Say You Want To Monitor All The Comments On A Campaign YouTube Video You've Just Launched. To Do This, Create A 'My Videos' Stream, Find The Campaign Video, And Then Select '___________________'.

Create Comment Stream

Let's Say You Draft A Message In Hootsuite, But Then Want To Create Several Variations Of That Message, Without Altering The Original. Which Of The Following Actions Would You Take?

Duplicate a Draft

Overview And Reports Are Modules Within Which Hootsuite Product?

Hootsuite Analytics

To Determine The ROI Of Your Social Media Activities, Which Hootsuite Product Would You Use?

Hootsuite Analytics

What Best Describes The Benefit Of Using Hootsuite, As Compared To Engaging Natively From Specific Social Networks?

Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.

When Using Hootsuite To Publish To Instagram, There Are Some Types Of Posts That Require Using The "Mobile Notification Workflow"?, Which Involves A Few Additional Steps. Pick The Post Type Below That Does NOT Require Using The "Mobile Notification Workflow"?.

Image posted to a Business account

After You've Uploaded Messages Into Hootsuite Using The Bulk Compose Feature, Where Would You Go To Review And Make Edits To Those Messages?

Planner

To Access The Hootsuite App Directory, Go To The:

Launch Menu

Anything You Want To Do In Hootsuite Can Be Found In Either The Header Or The Sidebar, With The Main Workspace Is In The Center. What Is Not A Feature You'll Find In The Sidebar?

Notifications

Which Of The Following Actions Can NOT Be Done In The Hootsuite Planner Feature?

Perform a geo-search

Hootsuite's Mobile App Lets You See All The Posts You've Scheduled And Adjust Publishing Times To Fine Tune How You're Targeting Your Audience. You Can Access This Functionality In The ___________ Area Of The App.

Planner

The 4 Features That Are Available On Hootsuite Mobile

Planner, Streams, Compose, Inbox & Settings

Which Of The Following Is Not An Action You Can Take In The Pictured Area Of The Hootsuite Dashboard?

Publish outgoing messages with photos

To Manage Comments And Replies For All Of Your YouTube Channel's Videos (In Hootsuite), Simply Add A ________________ Stream.

Published Comments

If You Need To Keep Track Of A Large Number Of Published Or Scheduled Messages Sent To A Variety Of Social Networks, Hootsuite __________ Is An Important Product Area For You To Familiarize Yourself With.

Publisher

When Using Hootsuite's Mobile Notification Workflow To Publish Images To Your Personal Instagram Account, Which Step Do You Need To Complete On Your Phone?

Publishing the image to your Instagram account

When Using The Hootsuite Dashboard To Post Images To Your Personal Instagram Account, There Is A Step That Must Be Completed Within The Instagram App Itself-Which Is It?

Publishing the image to your Instagram account.

When It's Time To Publish An Instagram Message To A Personal Instagram Account, How Does The Hootsuite Mobile App Alert You That It's Time To Press The Publish Button In The Instagram App?

Push notification

Which Is Not A Metric Type Generated By The Overview Metrics Module In Hootsuite Analytics?

Share of voice

YouTube Is A Great Source For Curating Interesting Content For Your Audience. Hootsuite Helps With Its Built In YouTube ____________. This Lets You Discover New Videos Based On Keywords Or Key Phrases.

Search Stream

___________ Allow You To Monitor Social Activity Around Certain Keywords, Phrases And Even Specific Users Or Locations, And Respond Where Appropriate.

Search Streams

Unlike The Overview Module In Hootsuite Analytics, Which Offers One Set Of Aggregated Analytics Data, ___________________ Allows You To Run An Unlimited Number Of Customizable And Shareable Real-Time Analytics Reports, Dialed Precisely To The Diverse Reporting Needs Of Your Organization.

The Reports Feature

Which Of The Following Is Not A Feature Of Hootsuite?

The ability to fully automate your social media marketing activities (i.e., the Autopilot feature)

Which Of The Following Is A Reason Why You Would Want To Add A Moderate Stream For YouTube In Your Hootsuite Dashboard:

To vet incoming comments on your channel or specific videos by approving or deleting them

Conversations On Twitter Move Fast And It's Easy To Miss The Opportunity To Engage With An Important Influencer Or Prospect. _____________ Are A Great Way To Group Together Similar People And Topics In Twitter So You Can Focus On Activity Within A Group Without Distractions.

Twitter Lists

Let's say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots

See The Visual Below. Why Is The Action Being Taken Here Important?

Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard

When saving messages as drafts, it's important to remember that your draft will not go live unless _______.

You have scheduled it or clicked "publish"

A Vanity URL In Hootsuite Is Best Described As:

a customizable, branded URL that also lets you track click-through statistics

The Reports Feature In Hootsuite Analytics Is:

a fully customizable, real-time display of social metrics data

Which Description Below Best Describes The Action You Would Undertake In This Dialog Box?

adding an Instagram account to Hootsuite

Within A Hootsuite Analytics Report, You Can Add A Tile Which Is

an individual display of a specific metric

When You Add An RSS Feed To Hootsuite's Publisher, Posts From Blogs And Websites You Designate Will Be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

Some of the Apps in the Hootsuite App Directory include 'plugins' which means that the app:

can be integrated across your entire dashboard, rather than just within a stream

When Using The Hootsuite Planner Feature, The Fastest Way To Compose A New Message Is To

click on a time slot and choose new post/new pin

Sometimes Exchanges Within A Comment Thread (In A Stream) Can Become Very Long And Hard To Keep Track Of. If A Particular Thread Is Too Important To Miss, Hootsuite Lets You Quickly Create A Dedicated ________________ For That Conversation To Stay On Top Of The Action.

comment stream

Which Of The Options Below Best Describe The Action Being Undertaken In The Visual?

creating a new stream for engaging with your audience

Which Of The Options Below Best Describe The Action Being Undertaken In The Visual?

creating a new stream for engaging with your audience,

There Are Several Ways You Can Schedule New Messages In Hootsuite. Which Of The Following Doesn't Belong?

from the drop down menu in a search stream

By Setting A Team Member's Permissions To 'Can Edit' On A Report In Hootsuite Analytics, You Are Granting Them:

full editing rights to a report

To Find And Engage In Twitter Conversations Happening In Specific Geographical Areas That Are Relevant To Your Company, You Should Use:

geo-search streams

Which Of The Following Is Not A Benefit Of Using Hootsuite Analytics?

highly accurate estimates of the monetary value of each like, retweet, share, and new follower

The Purpose Of The Social Profile Picker In Composer Is To:

identify the social networks to which you'd like to publish your message

In The Composer, There Are 3 Ways You Can Attach An Image. Which Of The Following Is Not An Option For Attaching An Image?

insert an image from an Instream Tweet

Enabling Notifications For Your Instagram Account(S) In Your Hootsuite Mobile App Allows Hootsuite To Send _____________ That Notify You When Scheduled Instagram Posts Are Ready To Be Published.

push notification

Let's Say You're Creating A Search Stream In Your Hootsuite Dashboard, To Find Mentions Of The Phrase Vacation​ Holiday Getaway​. How Do You Ensure That The Exact Phrase Gets Searched For, Rather Than The Individual Words In The Phrase?

quotation marks around the phrase

In Hootsuite Analytics, What Is An Advantage Of Sharing A Report With A Colleague Rather Than Sending Them A Static Analytics Report?

reports provide your colleagues with continuous access to real time data, whenever they want it

What Is Not An Action You Can Perform In The Pictured Area Of The Hootsuite Dashboard?

save a composed message as a draft

The Hootsuite Bulk Composer Allows You To:

schedule up to 350 messages at one time, including existing scheduled messages

You Can Do All Of The Following Actions In The Composer, Except:

search for mentions of your company name

When Using The Composer In Hootsuite's Mobile App, Which Options Are Available For Sending Your Message?

send now, auto-schedule, or schedule a custom time,

When Using An RSS Feed Within Hootsuite, You Can Limit The Amount Of Content Being Automatically Pushed Out To Your Followers By:

setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

To Share Access To A Hootsuite Analytics Report With Your Colleagues You Need To Use The Share Button To:

share it via email

When Onboarding New Team Members In Hootsuite Analytics, We Recommend ________________ To Reduce The Risk That Something Is Changed Incorrectly Or Accidentally.

sharing reports in read only form

Hootsuite Publisher Is An Area Of The Dashboard That Gives Social Media Managers:

the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

If You're Looking For A Quick, High-Level Overview Of Common Metrics Such As Audience Growth, Website Traffic, And Total Posts, You Should Look At:

the overview feature in Hootsuite Analytics

A Report In Hootsuite Analytics Has A Flexible, Interactive Interface Into Which You Can Drag And Drop An Unlimited Number Of:

tiles, which are individual displays of a specific metric

Why Would You Want To Add Someone To A Twitter List In Hootsuite?

to create a focused feed of similar users such as industry influencers, advocates, or competitors

The Hootsuite Analytics Overview Automatically Analyzes Two Time Periods: The One You Select, And The Corresponding Length Of Time Before That. For Example, If You Select The Last 7 Days, The Overview Will Automatically Pull Data From The Previous 14 Days. Why Would This Be A Benefit?

to put your analytics results in a more historical perspective

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

to put your analytics results in a more historical perspective

When Using Composer, What's The Purpose Of The Social Profile Picker?

to select the social profiles to which you want to publish your message

You Want To Drive Traffic To A New Landing Page For A Campaign, And Want A Web Address That's Short, Easy To Remember, Trackable, And Reflective Of Your Brand. Hootsuite Supports You With:

vanity URLs

Publishing To Pinterest With Hootsuite Saves Time Because:

you can schedule and post to multiple accounts and boards at the same time