Hootsuite Study Guide
When it comes to creating video for your social channels, which of the following is NOT a best practice?
Since video will be consumed on mobile, record videos using mobile as well
Your Social Media Content Strategy should flow naturally from your ________________
Social Media Strategy and objectives
When selecting a campaign type in Hootsuite Campaigns, you'd use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.
Social Sweepstakes, Sign Ups
The following features are accessible on Hootsuite Mobile:
Streams, Publisher, Compose box, Search and Settings
_______ are created under ________, similar to how you create individual files within a broader file folder.
Streams, Tabs
Within a Hootsuite Organization, a _____________ is the person responsible for determining the hierarchical structure that will be used within the Hootsuite dashboard.
Super Admin
When running a Employee Advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at?
% decrease in cost per click and cost per impression
The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment.
Advanced Search
Hootsuite Mobile is useful for teams because of the following functionality:
Assignments and Approvals
Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?
Assignments made from your desktop dashboard will be visible on mobile, and vice versa
Operating without a ______________ could result in posts that exhibit unbalanced tone, subject matter, or purpose. Moreover, without this plan in place, most organizations would find it difficult to maintain an effective cadence and regularity to their posting schedule.
Content Strategy
Facebook bidding types include
Cost per impression, cost per click and optimized cost per impression
Shared content can be categorised into two main categories: Curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals.
Created
Pinterest has a large percentage of ___________ compared to other social networks. The average Pinterest user also has a high household income.
Female users
On Snapchat, a great way to generate buzz and encourage your followers to amplify your brand, is by creating image overlays referred to as __________.
Geofilters
On Pinterest, a marketing team could create a board to showcase new products and an HR team can create a board to _________ in order to entice job seekers.
Highlight company culture
In the ___________________, fill in the content for the tabs that will be displayed on your Enterprise Campaign page, such as terms and conditions.
Page Content Section
Time metrics available for the Assignments Board are:
Pick Up Time, First Response Time, Handling Time, Resolution Time
When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session.
Playlists
A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL.
SEO friendly
Objectives within a social media strategy should always be:
SMART
___________ allow you to track and monitor social activity around certain keywords, phrases and even specific users or locations.
Search streams
When using the Compose Box in Hootsuite Mobile, which options are available for sending your message?
Send Now, Auto-Schedule, or Schedule a custom time
Team metrics are available to:
Team Admins for the team to which they are assigned
When you're creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices?
be sure that the prize you're offering justifies the amount of information being asked for & not to ask for more information than you need
What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report?
boards provide your colleagues with continuous access to real time data, whenever they want it
Your Twitter Likes Favourites Tab allows you to:
curate and display tweets from others that you have liked and find valuable
Brand advocates are:
dedicated fans with whom you should build closer relationships
The purpose of a critical response plan is to:
define a chain of command and a step by step action plan for dealing with extraordinary circumstances through social media
When announcing an Employee Advocacy Program, it's important to reinforce why sharing content on behalf of an employer is in the employee's self-interest. Employee advocates can showcase their engagement by sharing content that portrays the organization in a positive light, thereby _____________________________.
differentiating themselves as a dedicated performer within the organization
The Facebook page moderation feature:
prevents comments that contain certain words from being posted
The following types of measurement should be used to assess the progress of your social media strategies:
qualitative and quantitative
Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to ____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.
research it beforehand to ensure it's not already in use
To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should:
set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store
The following social networks must be a part of every businesses' social strategy:
social networks should be considered based on customer surveys and the social media presence your business has already established
When posting on your social networks, it's important to _____________.
tailor messages to the unique strengths of each platform, where possible
The key elements of content strategy are:
target audience, content goals, brand voice, and distribution channel and tactics
You should use the 3 R's, Relevance, Reach, and Resonance, to help you evaluate advocacy candidates. Resonance refers to ________________.
the level of engagement they have with their audience
Single sign on allows a network administrator to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________.
the security of all company data once someone has left the organization.
Your profile picture should be easily recognizable, even at ________ size. Your _________ is usually the best choice.
thumbnail, logo
With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?
to allow yourself flexibility toaccommodate new social media trends that might appear unexpectedly
Content curation involves gathering and evaluating pieces of media from respected sources, and then sharing the most valuable gems with your audience. But modern social media professionals in larger organizations also need to gather, evaluate and share relevant content produced ___________.
within their organization
When planning out your YouTube publishing schedule, stick to _______________, as well as a predictable publishing schedule so your subscribers know when to look forward to your next video and what to expect.
a consistent length and production quality
The Boards feature is
a fully customizable, real-time display of social media metrics data
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a plan for onboarding, and finally, ____________.
a plan for continued engagement
A strategic plan for how a company will incorporate social media into its business is:
a social media strategy
Which of the following best describes 'internal post-tagging'?
a useful way to categorize outbound and inbound messages for a variety of purposes
For Facebook Campaigns, budget, scheduling, targeting, bidding, and ad placement are defined at the:
ad set level
A social media audit should include the following elements:
all of the above
Before launching a social advertising campaign it's best to have:
all of the above
It is possible to target Twitter Ads using:
all of the above
On your Facebook Business page, which feature would you use if you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us.
Call to Action Button
Millennials have become the fastest growing demographic on several major social networks.
False
To grow your Facebook audience you should friend potential customers through your personal account, then invite them to Like your Brand Page.
False
When measuring the ROI of your community-building efforts, your focus should be on qualitative data.
False
You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company.
False
Why is it important to take sentiment into account when looking at the Conversation Rate of a social media post?
A post's conversation rate can be high because it has received a large number of negative comments
When targeting Twitter ads at specific username, it's best to include between _______ separate Twitter handles.
10-25
When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results, so be sure to convey the most important information first.
140 characters
Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround?
Draft your bio using the notes app on your device, then paste your formatted copy into the bio field
If you've selected ____________________ for your campaign, you can monitor, accept or reject campaign entries before they are displayed in your social gallery, which is important for assuring the quality of the content that will become associated with your brand.
Entry Moderation
_______________ is a tool that can help you learn more about a particular audience.
Facebook Audience Insights
When it comes to content marketing on social media, Research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.
Facebook Audience Insights, Twitter Analytics
Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally.
False
Developing ad copy variants is not recommended since it confuses audiences and hinders ROI measurement.
False
Downloads of the Facebook mobile app are negligible, so it's unimportant to understand how your Page looks on a mobile device.
False
It is unnecessary to outline social media roles and responsibilities in a small organization.
False
It's best to set your bid as low as possible in order to minimize the cost of your campaign.
False
Designed as a mobile social network, ___________ users can easily take a picture or video on their smartphone, choose a filter to fit the scene or mood, and then share it with their followers.
If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.
Instagram contest campaign
Due to the 140 character limit of Instagram captions, it's important to be concise with every post.
Instagram's character limit is longer than 140
If you don't have a large Facebook following, choose Everyone on Facebook when conducting audience research, and begin narrowing down by selecting the __________ relevant to your business.
Interests
__________work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise.
LinkedIn Groups
_______________ let you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging.
LinkedIn Showcase Pages
To grow your community on Twitter, it is suggested that you should:
Monitor conversations related to your industry and follow people whose interests align with what your community offers
As Twitter is an open network, businesses are able to follow and monitor their customers for insights into their ideas, habits, and opinions about different products and services.
True
It's important to benchmark yourself against your competition.
True
On Instagram, you can use "Turn on Post Notifications" to receive a push notification when specific people post content on Instagram.
True
Social media allows businesses to communicate via an interactive, two-way medium compared to traditional one-sided mediums such as tv, radio, and print.
True
Social media strategies should be guided by overall business goals. Eg. Increase sales by driving more traffic from social media channels to web store.
True
Social media strategies tend to fall into 3 categories: Paid, Owned, and Earned.
True
Tracking leads from your community that result in sales is one good way to prove the ROI of your social media program.
True
In order to track conversions for your content performance accurately, you'll want to measure downloads attributable to visitors coming from social media channels. You can do this by configuring custom ____________ in Google Analytics. These will track the source of the visitors who complete an action, giving you a clear picture of the impact your social media activity is having on lead generation.
UTM parameters
Instagram allows you to include clickable links in the following area(s):
Website Field
Which of the following two statements regarding internal post-tagging are true?
You can enter multiple tags per message & the tags available for selection are predetermined by admins
Which of the following statements about adding social networks to Hootsuite is false?
You can link any supported social network to Hootsuite regardless of whether you have account access
_____________ is the world's largest video-sharing social network, the second largest search engine and one of the top three websites worldwide.
YouTube
Hootsuite's content library allows employees to:
easily share pre-approved messaging and visuals to the networks connected to their dashboard
Which of the following is a true statement about using Hootsuite Amplify?
employees need to connect their personal social networks in order to share content
To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are:
engagement view and account view/user profile
It's important to develop a policy that explicitly outlines the appropriate and inappropriate use of social media to:
ensure that your brand is represented well online by employees
The value of social advertising lies in the large audience size your company has the potential to reach and the ______________________ social ad platforms offer.
finely tuned targeting capabilities
Quantitative KPIs include things like:
follower growth, engagement rate, and conversions such as email sign ups, qualified leads and sales transactions
Engagement can be categorized into _________ distinct types, all of which drive value for the members of your community.
four
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:
geo-search streams
When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using:
high quality thumbnails, well written titles and descriptions, and relevant metatags
If you encounter a question on social media channels to which you don't have an answer, its best to be _________ .
honest
When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video ________________.
is longer and repeats key points
Private Twitter Lists are a great way to _________.
keep up with competitors' content without publicly following them
Identifying and defining _______________for the calendar year is essential when planning your social media activity.
key dates and timelines
