HubSpot Final

What is Deliverability Rate?

Deliverability rate is the rate of delivery to the intended recipient's inbox.

How does Google determine your placement on a Search Engine Results Page (SERP) compare to all of the other results for that keyword search?

1. Authority - off-page SEO (inbound links, quality of links - freshness, keword rich ancor text, link passes SEO credit, low number links from referal page) 2. Relevance - on-page SEO (title tag, URL, H1, content, image Alt text) 3. traffic rank - bounce rates, traffic numbers 4. social media

What are the three stages of the buyer's journey? Give an example of each.

1. Awareness- How to treat itchy, red bumps 2. Consideration- The Top 10 Common Symptoms of Bed Bugs 3. Decision- Best Bed Bug Company in Boston

Why don't traditional marketing techniques work?

1. Can't be easily measured (No ROI) 2. People changed the way they buy. Buyer behavior has changed 3. Not personalized 4. Technology makes it easy to ignore outbound techniques 5. Caller ID, DVR, Opt-out

What type of data is necessary for lead scoring to work effectively?

1. Demographic information Captured by forms build using the HubSpot COS 2. Lead intelligence - understanding how prospects have engaged with your various marketing channels online - trackable using HubSpots Reporting features such as Source Reports, Tracking URLs / Tracking Code, Landing Page Dashboards.

What are 4 of the 5 determinants of link quality?

1. Freshness (older is better) 2. passes SEO authority 3. Website passing link has high authority 4. Website passing link sends a low number of links

Why does Marketing Grader not work for some websites?

1. If they are not a HubSpot customer, marketing grader may not have as much information as a HubSpot company. 2. It is software agnostic, but can only use the information we have, and if the website is leveraging our 3. And websites that are slow to load.

What data is collected by the Competitors Report?

1. Marketing Grade - A holistic measure of a site's online presence as measured by HubSpot's Marketing Grader on a scale of 0-100. This data is collected by HubSpot's Marketing Grader. 2. Traffic Rank - Rank as compared to millions of other sites on the Internet. A lower rank is better. This data is collected and should match the data from Alexa. 3. Indexed Pages - Indexed Pages is the number of pages your website has had indexed by the most popular search engines. Confirming this number outside of the Competitors report is often problematic as search engines are often inconsistent with themselves. This data comes from various search engines. 4. Linking Domains - The number of domains currently linking to a site as recorded by Moz. Unlike HubSpot's Links tool, Competitors only gathers data from Moz and not referral traffic collected recording in Sources (HubSpot doesn't have tracking code on your competitors' sites). 5. Twitter Followers - Number of followers found for the Twitter account associated with this URL. This data comes from Twitter's API. 6. Facebook Fans - Number of Facebook fans from your business page associated with this URL. 7. MozRank - A measure of link authority and popularity, on a scale of 1-10. This data comes from Moz.

What are HubSpots three main personas?

1. Marketing Mary 2. Owner Ollie 3. Corporate Cathy

Why might a page not show up in Page Performance?

1. Needs a tracking code 2. needs to be published 3. needs to have views (at least 1.)

Name 3 of the 5 categories that HubSpot evaluates on.

1. SEO 2. Blogging 3. Mobile 4. Lead Gen. 5. Social

Name the four social tools HubSpot offers. For 2 of them, explain to me how it works and why it is a valuable tool for a customer to use.

1. Social Monitoring- Social monitoring allows you to monitor keywords, people, competitors, etc. on Twitter through the tool. It's valuable to keep up with current industry trends, your competition (capitalize on a customer not happy with their service), and service existing customers to provide superior support. 2. Social Publishing- Social publishing allows you to post to all your social mediums you wish to connect. This tool is helpful as you can schedule the time you post versus doing it immediately if you'd like and typically suggests optimal times to post. You can also schedule posts in bulk. Using this tool to post allows you to run reports (in the feature stated below) on the reach you're getting through your social media sites. 3. Reports/Reach 4. Social Inbox

What are the features of Page Performance?

1. Total views 2. Keywords 3. CTA % 4. Inbound Links 5. SEO recommendations

What are the four benefits of using the HubSpot email tool?

1. You can use personalization tokens to give the email a personal touch 2. smart content is available to use within the email, tailoring each email to each user 3. emails can be saved for automation to use later in workflows 4. emails set through the tool are analyzed for performance. you can view the number of emails sent, click rate, deliverability rate and open rate.

What are CTA best practices?

1. action oriented 2. keywords are consistent with offer and landing pages. 3. attention-grabbing

The HubSpot Methodology has a specific four step process to follow when practicing Inbound Marketing. What are those steps?

1. attract 2. convert 3. close 4. delight

Explain two effective strategies for link building

1. blog remarkable and compelling content 2. join recommended/industry directories

What are the three keyword strategies?

1. branded - keyword searches by people looking for exactly you. (5% web traffic) 2. short tail - searches by people who know about the industry but aren't picking specifics (20% web traffic) 3. long tail - more general (75% web traffic)

When creating a list in HubSpot, there are several options in the dropdown that you can use to segment. What are four of them? (These are broad categories NOT contact properties like name, lifecycle stage, etc.)

1. contact 2. company 3. form submission 4. joined the list

What are the seven customer delight guidelines

1. delight employees 2. educate employees 3. empower employees 4. listen - collect data, use social media as a listening tool 5. ask questions 6. help & educate 7. follow up

What HubSpot tools are used to continuously delight existing customers?

1. email 2. workflows 3. social monitoring

What are the best practices for email?

1. identify the goal of the email - intended action you want the recipient to take (survey, read more content (blogs, downloadable offers), register for a webinar, request a demo, ect.) 2. create a segmented list 3. use personalization tokens when appropriate 4. ensure the 'from' address of each email you send is a real person 5. use actionable language 6. write clear & compelling subject lines 7. focus on benefits 8. use concise email signature 9. test send 10. analyze the performance

What are the best practices for nurturing workflows?

1. identify who you will be targeting based on lifecycle stage and persona you will be targeting 2. create a goal for the workflow aimed at moving your leads through the lifecycle/buying process. The goal should be quantifiable. 3. create a list to trigger nurturing workflow 4. rite emails and save for automation 5. create workflow 6. analyze/update workflow

What are the 5 ways you can get contacts into HubSpot?

1. import/manual 2. form export 3. landing pages/forms 4. API 5. CRM integration

What are the three pillars of customer delight?

1. innovation 2. communication 3. education

What are the two reasons outbound marketing techniques have become less effective

1. intrusive 2. hard to measure results and ROI on marketing investments

What are two of the 5 questions you should ask a customer prior to them importing a list into HubSpot with the intention of emailing the list?

1. is this list permission based? 2. was this list purchased from a third party vendor?

What are 2 ways you can use the HubSpot software to denote a closed customer?

1. lifecycle stage 2. marked closed in CRM via API integration

What are 3 link building strategies you should avoid?

1. link farms 2. email spamming for links 3. link exchanges

What are the three ways you can enter a contact into a workflow?

1. manually 2. smart goal list 3. event

What are 4 benefits of blogging on the HubSpot blogging platform?

1. optimized for SEO, solves for traffic, authority and relevance 2. scheduling capability allows you to schedule for future times when you may not have time to blog 3. social sharing capabilities built in 4. intergrated analytics, reporting

In the Sources Report there are 7 different buckets into which visitor data flow. Name 5 of the 7.

1. organic traffic 2. direct traffic 3. email marketing 4. referral traffic 5. paid

What are five reports you can create in HubSpot? Additionally, tell me what three of them report on.

1. page performance 2. keywords 3. social - breaks down what social sites your visits and leads are coming from and how you have performing in terms of posting on social media 4. sources - reports on what types of mediums your traffic is coming from 5. links 6. Competitors 7. contacts 8. attribution reports

On a webpage, there are 5 critical places to optimize around specific keywords that impact your SEO rank. What are they?

1. page title 2. URL 3. Alt image text 4. context/body 5. Header H1

What are the three best practices when creating a thank you page?

1. return to website navigation 2. content offer 3. move leads further along the buyer's journey

Aside from the information captured when a lead form is completed, list 3 of the additional pieces of information HubSpot's Contacts Database automatically captures

1. source (from their first visit 2. last action 3. date of last action

What are the 3 best practices for creating an effective landing page?

1. use compelling imagery 2. use of bullet points 3. remove all the noise and distractions

What is a 301 Redirect? Why is it important?

A 301 redirect redirects a user from one URL to another. It is important to use one because it passes SEO credit along with it to the end URL. Prevents multiple pages from effecting each other's ratings (a.k.a helps to avoid cannibalization of pages)

Landing pages are a key component of Inbound Marketing. Please provide the HubSpot definition of a landing page, and why landing pages are so important.

A landing page is a page designed to attempt to take a potential customer toward a desired goal/outcome. Landing pages typically include a "free" offer in exchange for customer information. The best landing pages offer a clear, actionable offer and appropriate form fields. Landing pages are important as they are a key way to gain contact info and turn a stranger/visitor into a lead.

How can you improve your rankings on the Competitors Report?

Add Indexed pages, social media, links

What is a Source Report?

Allows to find out how your online visitors, leads and customers are finding you.

What does API stand for? What purpose does it serve?

Application Programming Interface. API is the way in which to different programs talk to one another. It is a standardized was seperate programs, using different programming languages, send and recieve data. API specifies how some software components should interact with each other. In addition to accessing databases or computer hardware, such as hard disk drives or video cards, an API can be used to ease the work of programming graphical user interface components.

Why might a customer not show up in Sources for the month they converted?

Based on closed-loop reporting- the customer will be reported for the month of their initial conversion to a lead, not their time of conversion to a customer.

Why is blogging so important?

Blogging is the best thing you can do in order to get found more often and attract more potential customers. Customer who blog increase traffic 55% over those who don't. Blogging also increased your overall SEO a few different ways: 1. blogging remarkable and compelling content is a great inbound link building strategy. 2. those who blog see a 5x increase in organic traffic because of it.

How do I improve my Marketing grade?

By leveraging the marketing grader's best practices. This is done by leveraging algorithm's that have been researched and proven to show which website are optimal.

What does CTA stand for and how would you use one in an inbound marketing strategy?

Call-to-Action A CTA is best used in inbound marketing to captivate someone to consider an offer. CTAs are great tools to bring potential customers to offer (landing) pages on a website. They are also appropriate in blog posts and can be used in email marketing when nurturing leads throughout the buyer's journey.

How do you fix incorrect information within the Competitors Report? For instance, an incorrect blog URL or missing Twitter handle?

Click the yellow triangle on the right hand side and manually correct the data

What is closed loop reporting/marketing and why is it important?

Closed loop reporting/marketing is defined by the ability to attribute marketing efforts to real revenue. It's important because it helps a company determine which marketing efforts are successful and which aren't, allowing them to adjust accordingly going forward. This information also arms the sales organizing to close more business. Ultimately, closed loop reporting allows a company to justify ROI for all their marketing efforts. 2 ways that you implement closed loop reporting: 1. Update contact record in CRM (API) 2. Manually change lifecycle stage in contact sections

In order for a company to be successful with HubSpot, what is the most basic thing that a prospect needs besides a website and money?

Concept of a lead!

Who is Corporate Cathy?

Corporate Cathy is a HubSpot persona we typically associate with larger corporations and enterprises (200-2000 employees). Corporate Cathy is typically a manager level (sometimes director level) within the marketing organization. Common pain points include: integration of their marketing platform, lead management, etc. (usually MOFU type efforts). She is often using outbound marketing tactics. goals: Demand/pipeline generation, Campaign execution and coordination challenges: Working with sales, Data & technology overload, Selling use cases to IT, Legal, Sales, Execs Loves HubSpot because: Integration with all of her systems, Homebase for marketing with takeaways, Easy to execute on campaigns,Stay at the forefront of marketing

What is a CRM and how does it work with HubSpot?

Customer Relationship Management The CRM is an integrated tool with HubSpot through an API. HubSpot's contact database and the CRM can share contact information back and forth with this API and efforts are not duplicated across both.

What does DNS stand for? What purpose does it serve?

Domain Name System. A Domain Name System connects and IP address to a wesite domain name. There are three kinds: A, CNAME, MX. The reason DNS is so important is because "people suck at remembering numbers."

When importing contacts into HubSpot, what piece of form-field data is used to ensure duplicate contacts are eliminated from the system?

Email (Domain in SFDC)

What is HubSpot and what does HubSpot do?

HubSpot is an all-in-one software platform paired with on-going, personalized support that allows you to effectively and efficiently execute inbound marketing strategies. Specifically, the software empowers marketers to attract new visitors to their website and social media presence, convert these visitors into leads, nurture these leads with personalized content, convert these into closed sales and continue to delight these customers after the close stage through on-going education and remarkable content to turn them into promoters. Moreover, the software not only functions to create and maintain marketing that customers love but also provides extensive analytics that allow marketers to understand the ROI of their marketing activities. In addition, HubSpot's responsive design allows the viewer to interact with an optimized webpage across all devices.

How would you use email marketing in a lead nurturing strategy?

I would use email marketing to nurture leads based on the current stage a contact is in the buyer's journey. For example, running a campaign to nurture SQL leads to customers may help increase your conversion rate. I would create a target list of these customers, create compelling emails saved for automation, and create/start a workflow to help nurture these SQL leads to the customer stage

How can you use Page Performance to improve SEO for your page?

Identify unoptimized areas of your pages and optimize them based on their suggestions

Why does a tracking URL not track visits to a PDF you uploaded to your site?

In order for HubSpot to track visits to a page, the tracking code must be installed and loading correctly. A PDF does not support JavaScript and would not have the tracking code installed on it. The tracking URL will still direct to the correct page, but HubSpot will not register a visit or page view without the tracking code present. This means that HubSpot cannot track visits to static pages, like .pdf documents, or to social media websites like YouTube or Twitter.

Who is HubSpots primary negative persona?

Internet Ian - Enjoys the challenge of piecing together free tools and plug-ins.

Why is it bad practice for a website to have a free download without a form? Why is it ideal for a website visitor to fill out a form?

Its bad practice for a business to offer ungated content because it prevents them from collecting valuable information that can be used to provide more relevant marketing materials in the future. It's ideal for an website visitor to fill out a form because it moves them down the buyers journey.

What is lead scoring and why do we need it?

Lead Scoring is lead segmentation based on the quality of the lead. Lead Scoring is a critical component of an effective lead management strategy to help marketing teams know who is a good candidate to pass along to sales, and why. If done well, lead scoring will improve Sales efficiency and effectiveness, result in smarter, cost-efficient marketing, create tighter alignment between sales and marketing Lead Scoring can be automated using Contact Properies in HubSpot

What are long tail keywords and why are they important to successful inbound marketing?

Long tail keywords are very specific in nature, usually consisting of 3+ words (ie inbound marketing for small businesses"). These are important in inbound marketing because they help a company increase their SEO and get found, increasing their ability to attract, convert, and close leads.

What information does Marketing Grader tell me/evaluate on?

Market Grader will help you understand how well you're currently: 1. attracting traffic 2. converting leads 3. getting the most out of your blog 4. effectiveness of social media 5. optimizing for mobile users

What is a Marketing Action in the Sources Report?

Marketing Actions are like post-its for your Sources Report to correlate traffic trends with specific a marketing efforts - so that when you look in Sources in the future, you will see the note and know why you had a spike in traffic and leads.

Who is Marketing Mary?

Marketing Mary is a HubSpot persona we use to define a CMO/VP/Director of marketing at a small-mid size business (25-200 employees). Marketing Mary is our top, desired persona at HubSpot. She often has the skill set, time, and desire to transform her marketing strategy to the inbound model. Marketing Mary delivers the best ROI for us and is often not just a customer, but a promoter as well. responsibilities: brand marketing, lead generation, product marketing, social media/community management, public relations, advertising, search, marketing communications, event marketing goals: generate leads and support sales, manage company communications including webiste and email marketing, build awareness for the company challenges: too much to do!, not sure how to get there, marketing tools and channel are an absolute mess measuring success: traffic, leads, registrants, campaign effectiveness, boss approval tools: uses a lot of different segmented tools and agencies as part of her marketing efforts Loves HubSpot because: Easy to use tools that make her life easie, Learn inbound marketing best practices, Easier reporting to sales and CEO

What is an on-page SEO element that does not impact your search engine rankings? Hint: visualize a search engine result page.

Meta description

What is MozRank and where does it come from?

MozRank determines the authority of a website. MozRank is a service of Moz.com and rates websites on a scale of 1-10. The higher the rank, the more authority one's website has. Average rank is typically around 3.

Who is Owner Ollie?

Owner Ollie is a HubSpot persona we use to define an owner of a small business (1-10 employees). Owner Ollie is typically not very skilled in marketing, especially inbound marketing methods. Having the time to do inbound marketing is usually a huge hurdle for us. Ollie is most concerned with sales and the day-to-day operation of his/her business. responsibilities: sales, keeping the business running, hiring/staffing goals: delivering on past sales to make sure customers get what they bought, generate new sales via networking, cold calls and inbound calls, keep the business running e.g. finance, hiring/staff challenges: lack of online marketing expertise, no control over marketing assets, no time or budget for marketing Loves HubSpot because: Get more sales and leads, Get control over marketing assets, Learn Inbound Marketing

List the names of each HubSpot product level. For each of the 2 most expensive packages, list 2 features that are exclusive to them.

Product Levels 1. Basic 2. Pro 3. Enterprise Exclusive Features for Package 2 1. CRM Integration 2. Smart Content Exclusive Features for Package 3 1. A/B Testing 2. Events

What is responsive design and why is it an important consideration when designing a website?

Responsive Design means that a website's pages are optimized for viewing on any type of device (computer, cell phone, tablet, etc.) and adjust accordingly. It's important because it removes the need to create a separate mobile device and separate URL. Also, 50% of customers who visit a website not optimized correctly view it as a business "not caring". Responsive design allows for ease of use this increasing your probability to convert visitors into leads.

What is the difference between a Smart List and a Static List? Additionally, give me an example of a situation where a customer would use each one

Smart List- A list that changes continuously based on the properties you set for it. If a new lead matches the criteria of the list they will be placed into it. Example usage- Creating a goal list for a workflow to move MQLs into customers. All new MQLs will be automatically placed on the list thus entered into the workflow. Static List- A list that is static in nature and will not include continuous contacts. Any additional contacts must be entered manually. Example usage: Creating a list around a specific date (ie customers who joined in January 2013).

Why is Social Media and intrinsic part of Inbound Marketing?

Social Media can work for ALL industries. Without a social media strategy you will be missing out on potential customers. Social media has an unbelievable ability to expand your reach and engage potential customers. 70% of adult Americans use some sort of social media today, while 40 % use multiple social media platforms. To be even more specific, over 30% of companies using Twitter have gained a customer from doing so.

How can you use social media sites to drive traffic, leads, and links?

Social Media is another medium to share remarkable content and attract visitors to your website. By sharing remarkable content via Tweets or Facebook posts, you can gain a following to your social media page ultimately giving you viewership to help drive traffic to your website and offers on your site to hopefully convert a visitor into a lead. Social media is also a good medium to connect with customer, partners, industry leaders, etc. to help grow inbound links for your website.

Explain the difference between a subdomain and subdirectory. Give examples of each.

Subdomain - a domain that can run away from the root domain offering flexibility. a domain that is part of a larger domain and comes right before the root domain. www.blog.hubspot.com Subdirectory - a page (folder) that is tied to the root domain and cannot be untied or run exclusively away from it www.hubspot.com/sales

What is the COS and what makes it a unique tool?

The COS (Content Optimization System) is HubSpot's version of a CMS. HubSpot's COS is unique because it's a solution that was developed by marketers for marketers. The systems allows for ease of use in optimizing and delivering content without advanced technical knowledge necessary. Because the COS is an all-in-one solution, closed loop reporting is possible with allows marketers to attribute their efforts to revenue. HubSpot's COS also included responsive design that allows for page viewing optimizing no matter what device is being used. What makes it special: 1. optimized for responsive design 2. balances ease of use with advanced customization 3. integration with hubspot platoform CMS - a platform of composed tools that makes the process of building and hosting online content easier

Explain the benefits of the lead tracking and intelligence a customer can get in the Contacts Database. Include one example for Sales and one example for Marketing.

The Contacts database is the brain of the HubSpot platform. A customer can run several reports on each contact in the database, from what action the customers last took to what website a visitor came from (Prospects). This allows for marketers to target the right people with the right message at the right time with sales reps have better intelligence on what leads are truly qualified based on the behavior. Sales- SQL query Marketing- MQL to SQL success rate

What is a HubSpot Tracking URL and how do you use it?

The HubSpot tracking URL is a special URL you can place into text so you can track the source away from a CTA. For example, placing a tracking URL in a direct email linking back to your website would help you understand the root source of that visit. A tracking URL is a normal URL with a token attached to the end of it, when visitors come from a tracking URL, Hubspots sources tool sees the token and separates the traffic out so you can see how well it performed. A landing page is the most common page to use a tracking URL for. You can find the tracking URL data in HubSpot's analytics/reports page.

Why is the data collected by the Competitors Report so important?

The data is important because it arms you with the specific information to help you improve your site relative to your competitors. (For example - if you want to improve your Marketing Grade, try increasing the frequency at which you publish new blog posts).

What is the Keyword Tool? What can you do with the Keyword Tool? Why is it valuable?

The keywaord tool allows you to manage all of your keywords in one spot and ranks you for each keyword on Google once in the tool. The tool also helps you determine the difficulty it will be to be found in Google's search results, allowing you to make smart decisions on what keywords to use. Finally, the tool offers suggestions on similar keywords if needed. The keyword tool has three excellent features to it: 1. Shows your current rank in search engine queries based on your current keywords 2. Shows the difficulty level each keyword has in terms of landing on the first page of search results 3. Gives keyword recommendations if needed The tool is valuable because it allows one to best optimize their website, pages, and blog articles based on a better likely of getting found, which is what inbound marketing is all about.

Is there a limit to the number of competitors you can put in the report?

The maximum number of competitors that can be tracked for HubSpot customers is 20 competitors, including your own website. The maximum number of competitors that can be tracked for HubSpot trial users is10 competitors.

What is a good Marketing grade?

The scoring metric is based on 100. The closer to 100 the better the website, but this may vary based on whether or not you are a HubSpot Customer.

What is the target domain and why does this matter for the Competitors Report?

The target domain is used for the metrics within the Keywords tool, Links tool, Competitors tool, and is the domain crawled to detect your website pages. Think of it as the benchmark domain (Reports → Report Settings → Domains)

What does Unknown Keywords SSL mean? Why is this a good thing to know to handle objections?

This is due to the way that some search engines encrypt data when users are logged in and Google encrypts all user search data, making it impossible to know which keyword lead to the visit. Keywords report still shows difficulty and ranking for keywords, even if they cannot show a complete picture of traffic referrals.

How do you set up a Competitors Report?

To set up your Competitors Report, navigate to Reports > Competitors. If you have not already added any competitors, you will be prompted to add a new competitor. If you are not prompted, click the blue + button to add a Competitor.

What do Top of the Funnel and Middle of the Funnel mean (HINT: Don't think about offers)?

Top of the Funnel (TOFU) and Middle of the Funnel (MOFU) are definitions of where marketing efforts are taking place. For example, TOFU marketing efforts/campaigns are typically centered on attracting more potential customers through mediums like blogging, social media, etc. Whereas MOFU marketing efforts are centered on nurturing and eventually converting leads through mediums like email, workflows, etc.

What are some good uses for a tracking URL?

Tracking URL are vital to track success and data from campaigns. For instance, tracking URLs allow you to see the source of incoming traffic. This is beneficial to see where time/money investments are paying off and where they are not. Also for email, it allows one to see if they have been opened and (possibly) clicked, which allows for more concise lists and accurate targeted marketing.

Where does Source Report get data?

Tracking code

How does a Tracking URL differ from a HubSpot's tracking code?

Tracking code gives you analytics on a specific visitor, while a tracking URL shows you how many visitors are coming to a specific link, and the performance of that link.

Where does Page Performance get its data from?

Tracking code: Counts a page view every time a page loads. A page will only appear in Page Performance once the tracking code detects a view. Whenever a page with your HubSpot tracking code on it is viewed, it will be logged in the Page Performance report based on the URL of that page, and will show up there approximately 1-3 hours after the view, based on the current analytics delay. Crawler: The HubsSpot Crawler fetches your site's code and gives you SEO recommendations. If your page does not have views but has been crawled, it will appear under the "Explore Crawled Pages" section.

What do you need to do to use HubSpot with a website that is not on the HubSpot COS?

Use the HubSpot tracking code

Why is lead nurturing important?

Without lead nurturing, 79% of leads never convert into dales. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Lead nurturing helps marketers convert leads into customers through: Content that aligns with their stage of the buyers journey Forms to collect user information Lead nurturing emails using lists and workflows developed through information provided on forms to deliver and track content

Can you use Page Performance for blog posts? What info does it provide?

Yes, you can filter your pages by website pages, blog posts, and landing pages. This provides you with insight into your Page title, Meta description, call-to-action, H1 tags, Images, Internal links, and page speed. These considerations can be used to improve the SEO of your page, which will lead to increased search visibility. This will help you to drive more traffic back to your website and provide greater opportunity for increased conversions. You can also use the information regarding page views, and CTA conversion rates to inform future content projects based on successes and failures.

What information does the Sources Report include (general overview of the top-level sources)?

You can see Visits, contacts, and customers for: 1. Organic search - visits from search engines 2. Referrals - visits from other websites 3. Social media - visits from Social Media sites 4. Email marketing - visits from email campaigns 5. Paid search - visits from pay-per-click ads 6. Direct traffic - visits from when a user reaches your site directly by typing in a URL 7. Other campaigns - an additional source that can be used for custom reporting, when you implement tracking URLs