Hubspot Inbound Marketing Part 1
What is a contact?
Anybody your company markets to, sells to, partners with, engages with, or employs
True of false? A buyer persona is as important as business objectives when developing a social media strategy.
True
True or False? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
True
True or False? It's recommended that your offer the content on a 10x content pillar page as a packaged downloadable resource.
True
True or False? A call-to-action must be a button.
False
True or false? Social content is only used during the attract and delight stages of the inbound methodology.
False
On which social network should you share content most frequently?
What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
A link on every website page even if the content isn't relevant
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select educated speculation.
What is social monitoring?
Actively looking for mentions and conversations across the internet
Why is goal setting important to inbound marketing?
Creates alignment among your marketing, sales, and services teams; Helps you measure the success of your inbound marketing efforts; Gives you guard rails for your content
True or false? A resource pillar page should only be made up of internal website links.
False
True or false? Marketing only occurs during the Attract stage of the inbound methodology
False
True or false? Prospects who follow a company's social channels are more likely to convert into customers.
True
True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer's journey/
True
Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
"That's not a good idea. We're trying to attract new visitors with our posts. These people haven't heard of our company. If we write about ourselves, they won't find us organically."
What is Snapchat's largest age demographic?
12 years to 24 years
Which of the following questions can help you determine which channel is right for you?
Are my visitors engaging with this channel? ; Does this channel solve for my visitors' needs? ; Is this channel right for my team?
What are the three stages of the buyer's journey?
Awareness, Consideration, Decision
When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for which stage(s)?
Awareness, Consideration, and Decision
Which metric is not important to your social media audit?
Bounce Rate
The five fundamentals of inbound marketing are:
Contacts, buyer personas, buyer's journey, content, setting goals
Which of the following is NOT a category you should organize your content audit by?
Content Length
Fill in the blank: Instagram stories are a great way to ________________________.
Drive traffic and engagement
True or False? One of the best uses of Twitter is networking in private groups.
False
How often should you conduct a social media audit?
Every 12-18 months (at minimum)
What is social engagement?
Having conversations with individuals talking about your industry, brand, products, and services
Fill in the blank: _________________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
Hotjar
What is social listening?
How you track, analyze, and respond to conversations across the internet.
Your boss wants a report on the success of your blog. What information should you NOT analyze?
Number of keywords per blog post
Which network has the longest life for a piece of content?
Fill in the blank: _____________________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for.
RankBrain
What does a content compass helps organize monthly initiatives by?
SMART goals; Sales Campaigns; Inbound Marketing campaigns
When creating a blog title, why do the number of characters in the title matter?
Search engines show a limited amount of characters and a cut off title could affect click-through rates.
Fill in the blank: If you plan to do real-time marketing, you'll need to use ___________________.
Social Listening
Which of the following is NOT a benefit of having a social media strategy?
Social Media helps you send better emails
What does the acronym SMART stand for in SMART goals?
Specific, Measurable, Attainable, Relevant, Timely
You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
The best family-friendly vacation destinations
Why would you want to conduct a social media audit?
To discover trends you can use to create or modify social media campaigns. To receive valuable insight into customer sentiment and perception of you brand.
True or False? Social Listening can help you find leads.
True
True or False? Social Media is a key driver for word-of-mouth marketing.
True
What are some reasons to have a Facebook business page rather than a personal page?
You must have a business page by Facebook You have access to analytics You can add a mission statement