Hubspot: Marketing Automation & AI
1. Data hygience 2. Tech stack organization 3. cadence and content
Internal Processes: what to prioritize Consider: 1. 2. 3.
Future
Marketing AI Institute stats: 52% say AI is very or critically important to marekting 43% say think more than half of their work will be automated in the next 5 years 80% think at least 1/4 their work will be automated in the next 5 years. PREPARE FOR THE __________
Availability
Strategizing: ______ - use marketing aut & AI to delight ur customers by ensuring ur READY TO RESPOND - chatbots resolve customer issues start to finish 68.9% of the time WordTune uses AI and automation to audit ur copy for TONE CONSISTENCY, CLARITY and can even adjust ur content to SPECIFIC LEVELS OF FORMALITY --> as an inbound marketer, u don't just want ur touchpoints to be efficient, u want them to be EMPATHETIC
Cadence and content
Strategizing: _________ think about things like the - accuracy of ur content - level of personalization to the individual - timing of ur messaging in conjunction to lead nurturing
artificial intelligence (AI)
Technology that applies advanced analysis and logic-based techniques, including machine learning to interpret events, support and automate decisions, and take action
consistent, thorough upkeep
______ is necessary for maintaining useful data
technology stack (tech stack)
a grouping of technologies that marketers leverage to conduct and improve their marketing activities
clean data
accurate data
dirty data
inaccurate/incomplete data
surpassing their expectations
inbound marketing is about putting our customers first and ______
define, compare, negotiate, select
internal processes: what to prioritize: Journey Mapping example. more on slides.
satisfaction, efficiency, scalability, insight
marketing automation and AI help: increase customer experience and _____ streamline productivity and ______ empower _____________ give you more __________
strategy and calendar
set your automation to a ______ and _____
organizing your tech stack
streamlining ur internal processes also includes ______
data decay
the loss of information due to the gradual wearing down of a storage medium stats on _____: 18% of all telephone #s change each year 60% of individuals move into different roles within their companies 70% of B2B data deteriorates each year
Data Hygiene
the process of ensuring all incorrect, duplicate or unused data is properly classified and migrated into the appropriate lifecycle stage for storage, archival or destruction on an ongoing basis thru automatic policy enforcement
cadence and content
to succeed in utilizing marketing automation and AI, u must consider ur _____
Frankensystem
A CRM monstrosity cobbled together with software parts
Personalization
A process that creates a relevant, individualized interaction between two parties designed to enhance the experience of the recipient
marketing automation
A software platform designed to help marketers automate repetitive tasks
Journey Mapping
A technique that helps companies identify points in their customers' journey where the buying process breaks down and provides a road map of opportunities to reduce those friction points. utilizing _______ is one way to better align ur calendar and goals
tandem
Automation and AI often work in:
Strategizing, Humanizing
Customer-Facing Processes: What to Prioritize: Two Focus Areas: 1. 2.
