Hubspot Quiz
All of the following are true about inbound links EXCEPT:
! Inbound links do support your search engine optimization efforts.
When it comes to guest authoring on websites, which domain authority tier should you strive to write for?
21-70
How can you best lead your audience through their buyer's journey?
A call-to-action provides people with a helpful next step.
Fill in the blank: In the _____________ attribution model, the first touch point receives less credit and the last touchpoint receives the most credit.
Decay
Which social channel makes the most sense when researching about contacts and their role at a company?
Which of the following is MOST impactful to effectively tell your business' story?
A mission with supporting values
Fill in the blank: The following sentence is an example of ____________ voice. "Your father did the grocery shopping."
Active. Using the active voice in your writing makes for a better reading experience.
All of the following are helpful ways to generate ideas for content using Google's search engine results page EXCEPT:
All are helpful ways
What should you include in your guest author bio?
All of the above
All of the following are areas to include CTAs on a blog post EXCEPT:
All of the above: That's right! All are effective areas to insert CTAs.
You read through a blog post from a co-worker that's about two different topics. Is this good or bad?
Bad - Blog posts that are more specific have the potential to produce better results.
What is whitespace?
Blank space on the page that helps breakup the text
Which of the following is an example of a helpful platform where you can see which content has the best social media performance?
BuzzSumo
True or false? If you take the time to do a comprehensive content audit, there's no need to perform an event-based audit.
False
True or false? Including a video at the top of a website page increases bounce rate.
False
True or false? You should only use industry benchmarks to set SMART goals.
False
True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.
False. Have your content reviewers make suggestions by tracking changes as opposed to making edits directly.
True or false? You should bold all variations of the keyword you're trying to rank for on your blog post, as this helps the reader understand what's most important on the page.
False. Only bold key information that you want the reader to remember.
True or false? To get the most value out of your content, republish it immediately.
False. You should wait at least two weeks before republishing your content. This way, you're giving search engines time to find the original piece.
All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:
Landing page promotional videos
At a minimum, to create an effective topic cluster, you need to link __________.
Linking all relevant subtopics to a corresponding pillar page ensures you're sending people (and search engines) to your north star resource on that specific topic.
What is the head term in the title "Official guide to creating a mobile marketing strategy in 2019"?
Mobile Marketing
All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT:
Product demo videos are generally found in the engage stage.
Fill in the blank: Setting a __________ goal and a __________ goal will help you set expectations when communicating content performance.
Realistic & stretch
Which of the following can you do with paid advertising?
Remarket to previous website viewers
When do effective writers write the introduction and conclusion for their blog posts?
That's right! Wait to write the introduction and conclusion until after you've written your blog post.
If you're going to repurpose content from the ground up, then you first need to determine your _________.
Topic. You first need to determine the topic you want to write about. This will make it that much easier to organize daily content tasks to help you achieve your goals.
True or false? Effective content marketers consume content from a wide variety of places as opposed to sticking to content specific to their industry.
True
True or false? The more relevant your website is to the site you want to write for, the better from an SEO perspective.
True
True or false? Experimenting with new promotional channels can help you improve and scale your content promotion.
True. Experimenting with new ideas and finding new channels can help you expand your content's reach and improve your long-term content promotion strategy.
How can you make your writing more conversational?
Use contractions
Which of the following can help you optimize your organic promotion on social media?
Write custom messaging for each post
All of the following are things to do in a guest blog outreach email EXCEPT:
You should only offer a few guest blog ideas.
Fill in the blank: When creating content you should ___________.
Your content should solve for both the human and the search engine, not one or the other.
Which content should you republish?
Your top performing content. Chances are if it performed well on your website, then it'll perform well on another website.
All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:
an on-boarding video. Onboarding videos are generally found in the delight stage.
Fill in the blank: Before you can identify the buyer's journey, you need to first know your ___________.
buyer personas
Why is a naming system useful in content creation?
easily find the content you store
Which of the following is NOT needed to create an effective story that resonates with your audience?
graphs and charts
A content creation framework should be __________.
repeatable, organized, and agile (all of the above)
According to Simon Sinek, people most care about
why your business does what it does (golden circle)
