HubSpot Quiz - Digital Marketing

True or false? Social selling is not an inbound way to conduct business.

False

True or false? It's possible to pay some influencers with a gift card.

True

What did Simon Sinek recommend you do to get people to buy in to your products or ideas?

Explain to the customer why they need what you're selling.

True or false? 42% of B2B marketers believe they've proved that social media has an impact on their business.

False

True or false? Have your content reviewers make edits directly to your content as opposed to tracking changes because it makes the editing process quicker and more efficient.

False

True or false? Recruiters aren't going to be interested in your social media efforts, so there's no need to track metrics related to hiring in social media.

False

True or false? You should bold all variations of the keyword you're trying to rank for on your blog post, as this helps the reader understand what's most important on the page

False

True or false? You should develop your social media budget before you create your social media plan.

False

The following are all ways that social media monitoring can benefit your business, except:

Measuring the performance of your latest email marketing campaign

What is the head term in the title "Official guide to creating a mobile marketing strategy in 2019

Mobile Marketing

Language like ____________ can help improve your clickthrough and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action.

"Today Only" or "Ends at Midnight"

A content creation framework should be

Agile, Organized, Repeatable

Which of these tactics will help you foster more general social engagement?

All the above

All of the following are examples of videos in the engage stage of the inbound methodology EXCEPT:

An onboarding video

What should you do if your competitor experiences a big, public blunder?

Be empathetic and helpful towards your competitor's customers.

What's a reason why working with influencers and encouraging user-generated content is important?

All the above

How can you best lead your audience through their buyer's journey?

Include a call-to-action

Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine function is at play?

Ranking

Fill in the blank: The following sentence is an example of ____________ voice. "Your father did the grocery shopping.

active

_____ ads are designed to collect information like name and email address

lead

How are voice and tone related?

tone is a subset of voice

All of the following are examples of videos in the attract stage of the inbound methodology EXCEPT:

Product demos sent via email

In social media content, "tone" refers to:

The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.

True or False? To be a part of the social conversation, you don't necessarily have to be the subject of it.

True

True or false? Companies delivering customer service see an annual financial gain of 7.5%.

True

True or false? Competitor benchmarking is one leading indicator of revenue success.

True

True or false? Engaging with a customer one-to-one can help a business amplify their reach.

True

True or false? One in four consumers lose interest in a company if it doesn't use video on its social media channels.

True

What's one reason why brands may fear encouraging user-generated content?

UGC comes directly from users, and content creation is out of the brand's control.

Fill in the blank: In the _________ stage, a social media manager needs to be able to react quickly, compassionately, and with authority. They also have to integrate social media messages to the appropriate medium and audience.

response

Which of the following search advertising best practices will help you create an engaging ad experience?

Align your landing page to the copy of your ad.

Why is employee advocacy important to consider as a key area for organizations and brands?

Employees embody company culture and values, so are more trusted than official spokespeople.

Which of the following steps is NOT one you need to think about when planning how to structure your social team?

Gather industry data to support your goal.

What does "content curation" mean?

Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations

Which of the below statements about social listening is true?

It gives you the opportunity to measure the performance of your social media

Why is a naming system useful in content creation?

It's an easy way to organize content.

Why would you want to identify who your brand superfans are and reward them?

People are more likely to purchase a product if a friend or someone they admire mentions it in social media.

To achieve the second theme of creating high performing emails, "optimizing for a conversion" you need someone to get into your email then compel them to take action. What do we look at when trying to focus on this conversion?

The open and the click

True or false? A crisis plan focuses on what to do when a crisis happens on social media.

True

True or false? Follower count is often considered to be a vanity metric.

True

True or false? People want to talk to people, not brands.

True

The most important thing to keep in mind when measuring social ROI is:

Using the same metric that you use for other channels

A keyword set to ______ displays your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

broad match

All of the following are examples of video in the delight stage of the inbound methodology EXCEPT:

Landing page promotional videos

True or false? Buyer personas are primarily used for developing marketing campaigns.

False

True or false? Including a video at the top of a website page increases bounce rate.

False

True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience.

False

True or false? Responding to your audience directly can negatively impact your reputation.

False

True or false? To be compliant with CAN-SPAM law you only need to include your physical address in your footer.

False

True or false? When starting out, make sure you are engaging with customers on every single social media channel.

False

True or false? Working with journalists and media personalities is just like working with other influencers.

False

What is an employee advocacy program?

A social media program for all employees to take advantage of

What is a vanity metric?

A surface-level metric that doesn't correlate with your business success

With subject lines, shorter is better. What is the average character length that will appear on a mobile device?

41-50 characters

Which of the following is a best practice for optimizing the elements on your web page to reduce the page size?

All of the above

Which of the following are areas to include CTAs on a blog post?

All the above

Why should you include content curation in your social strategy?

All the above

You read through a blog post from a co-worker that's about two different topics. Is this good or bad?

Bad — pick just one topic per post to make it clear for readers and search engines

Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for this social campaign that does a fantastic job of showcasing the product. How can your team optimize this image for the campaign?

Create multiple versions of the same image that comply with each social channel's ideal image dimensions.

Which of the following social media advertising best practices will help you create social media ads designed to drive high engagement?

Experimenting with different types of ad content, like videos or GIFs

Which of the following is a benefit of using image sprites?

Improve consistency across your website & Reduce the number of image files required on your website

A lookalike audience is made up of people who ______________

share similar likes, interests, or characteristics

There are two main themes when creating high performing emails. One of these is selecting the right goal for your email. What is the second?

Optimizing each part of your email to drive the conversions toward that goal.

Running search ads for your brand keywords will help you:

Protect your brand from your competition's ads

When you dig deeper into the development of your buyer persona, what type of information do you want to consider?

Psychographics

Which KPI will executives be more responsive to?

Return on investment (ROI)

There are certain actions that need to be taken into consideration for a social media crisis. What's an action you should avoid?

Sending out promotional sponsored posts and tweets during a crisis

Why is social media an important part of inbound marketing?

Social media is a one-to-one medium you can use to market in a direct, human way.

What is whitespace?

The empty space on the page

What is minification?

The process of reducing unnecessary comments and spacing in the source code

Why are animated GIFs useful on social media?

They can help you demonstrate complex concepts quickly.

When do effective writers write the introduction and conclusion for their blog posts

They write both the introduction and conclusion after they've written the piece.

Why should you start planning the structure of your team by looking at business goals?

To help you determine what channels and content you'll need and the staffing to make it happen.

Why is developing community guidelines or "house rules" important?

To let your community know how you'll interact and keep civility within your channels

Social media listening can help ______.

the people in all parts of your organization do their jobs better

When using the Five W's to help you set goals for your emails, what is the most important question that you ask?

Why

A social media audit will provide you value in all of the following areas EXCEPT:

You can negotiate rates with a social advertising vendor.

When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______.

all of these things

Before you post anything on social media, you should have a clear understanding of your _______.

buyer persona

Inbound is all about being ________-centric, not competitor-centric.

customer

Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform your future social content plan?

plan to experiment by adding more statistics to twitter and perhaps investing time in doing more original research you can pull stats from and publish to twitter and other channels

How can you make your writing more conversational?

use contractions